Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months. "What makes Reddit distinct from an advertising perspective are the same qualities that make it distinct in organic spaces," explained Zubair Jandali, vp of sales at Reddit. "We have 70,000 active communities—few places on the web have audiences that are as passionate as ours." Data backs up Jandali's claim. The publisher's traffic hit 51.4 million monthly users in May, up from 28.4 million a year before, according to comScore. It's the kind of stat that seemingly flies in the face of accusations that Reddit's audience is too niche—and sometimes too cruel—for brands to take seriously. But the goal is simple: capitalize on the massive momentum around native advertising with a specialized team to create content, much like the in-house agencies that have made big-name publishers including The New York Times, The Atlantic and Vox Media leaders in the space. Since January, Reddit has hired a team of five creatives to staff an internal agency that works with brands to create ads... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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First quarter financial reports from five major trade publishers showed the sales momentum that built up through 2020 has carried over into this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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Yesterday, the Washington Post hosted a live video chat with Josh Hawley, the Republican senator for Missouri. The interview was billed as being about Hawley’s new book on the “tyranny of big tech,” but before discussing that, Cat Zakrzewski, a tech-policy reporter, asked Hawley about tyranny of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-05 12:12:52 UTC ]
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Unit sales of print books jumped 35% last week over the comparable week in 2020, driven by huge sales gains for adult books. At this point last spring, sales of adult books were soft because of the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
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In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek
[ AdWeek | 2021-04-16 23:45:54 UTC ]
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Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-03-23 04:01:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Netflix wins big at Globes Streaming platforms dominated the winners at last... Continue reading at Advertising Age
[ Advertising Age | 2021-03-01 11:07:04 UTC ]
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A collection of the best biography books for kids to help them learn about history’s most fascinating people and dream a bit bigger, including Turning Pages: My Life Story by Sonya Sotomayor, illustrated by Lulu Delacre. Continue reading at Book Riot
[ Book Riot | 2021-02-26 11:34:00 UTC ]
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The Austin, Tex.–based book box subscription service has pulled in more than $50 million recently. Here's what's happening. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
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Unit sales of print books jumped 25.7% last week over the first week in February 2020 at outlets that report to NPD BookScan. Kristin Hannah's 'The Four Winds' was the top-selling title in the week, selling more than 115,000 copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-11 05:00:00 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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Top editors at Hachette have told employees that they’ve learned the lessons of the Capitol siege of Jan. 6: no hate speech, no incitement to violence, no false narratives. Continue reading at The New York Times
[ The New York Times | 2021-02-07 22:15:06 UTC ]
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US publishing's Big Five–Hachette, HarperCollins, Macmillan, Penguin Random House and Simon & Schuster–have now been named as defendants in an amended class suit originally brought against Amazon alone for anti-competitive behaviour in relation to e-books in the US. Continue reading at The Bookseller
[ The Bookseller | 2021-02-07 12:47:23 UTC ]
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Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Journalist Martha Teichner tells the story of how she gained a pet and a friend. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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We spoke with authors and editors of forthcoming biographies about the importance of narrative nonfiction to educate and empower kids and teens about environmental issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
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Losing its physical fair to a COVID-19 outbreak within days of opening, Taiwan's biggest book fair extends its online run—by four months. The post The Suddenly Digital Taipei International Book Exhibition: Interview with Robert Lin appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-29 18:42:29 UTC ]
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JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be. I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 12:24:33 UTC ]
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In the wake of the events of January 6, will the Big Five think twice about publishing conservative authors? Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
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Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week
[ Media Week | 2021-01-21 11:38:36 UTC ]
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Digital comics delivered via mobile devices are attracting impressive traffic and generating revenue for artists and publishers. Tapas, a small U.S.-based mobile comics startup, reported impressive recent growth, and announced plans to partner with traditional print publishers like Scholastic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-20 05:00:00 UTC ]
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