Why Big Brands Are Suddenly Getting Cozy With Reddit

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months. "What makes Reddit distinct from an advertising perspective are the same qualities that make it distinct in organic spaces," explained Zubair Jandali, vp of sales at Reddit. "We have 70,000 active communities—few places on the web have audiences that are as passionate as ours." Data backs up Jandali's claim. The publisher's traffic hit 51.4 million monthly users in May, up from 28.4 million a year before, according to comScore. It's the kind of stat that seemingly flies in the face of accusations that Reddit's audience is too niche—and sometimes too cruel—for brands to take seriously. But the goal is simple: capitalize on the massive momentum around native advertising with a specialized team to create content, much like the in-house agencies that have made big-name publishers including The New York Times, The Atlantic and Vox Media leaders in the space. Since January, Reddit has hired a team of five creatives to staff an internal agency that works with brands to create ads... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-21 00:00:00 UTC ]
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Russell Brand publisher pauses all future books with comedian

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[ The Guardian | 2023-09-18 14:31:47 UTC ]
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'Big Bang of Numbers' – The Conversation's book club explores how math alone could create the universe with author Manil Suri

A book-length thought experiment uses math to investigate some of life’s big questions. Continue reading at The Conversation

[ The Conversation | 2023-09-18 12:19:43 UTC ]
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Amazon Prime Big Deal Days: Here's what to expect this October Prime Day

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[ Engadget | 2023-09-18 11:58:42 UTC ]
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[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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Costs Cut into Profits at Big Publishers

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[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Asus Zenbook 14 Pro OLED review: Big power in a small package

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[ PC World | 2023-08-31 10:30:00 UTC ]
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Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

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[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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[ Engadget | 2023-08-08 19:00:44 UTC ]
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All the big tech layoffs of 2023

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[ Engadget | 2023-06-29 15:28:56 UTC ]
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[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
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[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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[ CBC | 2023-05-27 08:00:00 UTC ]
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[ Fast Company | 2023-05-14 04:00:00 UTC ]
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