Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months. "What makes Reddit distinct from an advertising perspective are the same qualities that make it distinct in organic spaces," explained Zubair Jandali, vp of sales at Reddit. "We have 70,000 active communities—few places on the web have audiences that are as passionate as ours." Data backs up Jandali's claim. The publisher's traffic hit 51.4 million monthly users in May, up from 28.4 million a year before, according to comScore. It's the kind of stat that seemingly flies in the face of accusations that Reddit's audience is too niche—and sometimes too cruel—for brands to take seriously. But the goal is simple: capitalize on the massive momentum around native advertising with a specialized team to create content, much like the in-house agencies that have made big-name publishers including The New York Times, The Atlantic and Vox Media leaders in the space. Since January, Reddit has hired a team of five creatives to staff an internal agency that works with brands to create ads... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-21 00:00:00 UTC ]
News tagged with:
#managing partner
#digital investment
#horizon media
#big challenge
#happen overnight
#ve built
#adweek magazine
We know there’s always the temptation to buy a new gadget, a new laptop, a new smartphone, and so on, but with laptop bags and backpacks, they’re more of a necessity than a want. And it’s a good thing you held off getting a new laptop bag or backpack until Prime Day 2024, because we’re... Continue reading at PC World
[ PC World | 2024-07-12 11:15:00 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#storage space
#user reviews
#important factors
#major categories
Looking for a bargain on your next tablet? You’re in luck because there are some great Prime Day deals going on, even now in the early days before the main event starts. We’re already seeing iPads on sale for more than $100 off and Amazon Fire tablets at downright massive discounts.... Continue reading at PC World
[ PC World | 2024-07-12 10:00:00 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#biggest screen
#larger screen
The century-old magazine’s new owners are turning it into a lifestyle brand that appeals to hunters, fishers, Republicans, and Democrats. Many legacy periodicals that have survived the internet are husks of their former selves. New owners come in, slash costs, and squeeze what revenue they can... Continue reading at Fast Company
[ Fast Company | 2024-07-07 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#print edition
#lifestyle brand
#field stream
#big plans
Last fall, around the time Britney Spears’s memoir The Woman in Me was published, I went to the Brooklyn stop of Liz Phair’s 30th anniversary tour for her debut album Exile in Guyville. Exile is one of the epochal albums of the 1990s, a Gen X classic; it came out when I was a freshman […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-26 08:56:16 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#liz phair
The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget
[ Engadget | 2024-06-25 21:47:30 UTC ]
More news stories like this | All news stories tagged with:
#dr. seuss
#fell swoop
#current state
#magical place
Amazon Prime Day 2024 is coming soon, now's the time to start thinking about the things you’ll want to look for once the deals arrive. Everything from gadgets to clothes to household necessities will be on sale during the shopping event, and if you’re a Prime member, you’ll have access to all of... Continue reading at Engadget
[ Engadget | 2024-06-02 14:27:19 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#gaming gear
#to-buy list
#robot vacuums
#microsd cards
#dirt cheap
#smart speaker
#black friday
#worth waiting
#record-low prices
#kindle e-readers
#echo speakers
#safely bet
#started pushing
In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#digiday+ research
Sales and profits at Educational Development Corp. soared in the early months of the pandemic, but the company has labored to downsize its business after overexpansion led to rising expenses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#early months
Survey asked agencies and digital specialists for their opinions on 28 media owners. Continue reading at Media Week
[ Media Week | 2024-05-22 00:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
New Orleans indies are vibrant community hubs in one of the liveliest and most colorful cities in the country. They not only sell books -- many offer innovative programming for both adults and children. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#big easy
OpenAI and Reddit announced a partnership on Thursday that will allow OpenAI to surface Reddit discussions in ChatGPT and for Reddit to bring AI-powered features to its users. The partnership will “enable OpenAI’s tools to better understand and showcase Reddit content, especially on recent... Continue reading at Engadget
[ Engadget | 2024-05-16 22:41:33 UTC ]
More news stories like this | All news stories tagged with:
#german publisher
#die welt
#business insider
#dotdash meredith
#run ads
#joint statement
#real time
How Fall Became The Big Season in Publishing, SHOGUN Season 2 news, a RED, WHITE, & ROYAL BLUE sequel, and Amazon's Big Book Sale is Live...and Good. Continue reading at Book Riot
[ Book Riot | 2024-05-10 18:14:10 UTC ]
More news stories like this | All news stories tagged with:
#big book
#book publishing
As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News
[ ABC News | 2024-05-01 18:38:04 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#asian american
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek
[ AdWeek | 2024-04-04 19:17:06 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#big data
The Amazon Spring Sale will continue through Monday, and right now it's bringing a $30 discount to the company's upgraded e-reader, the Kindle Paperwhite Signature — but unlike most of the savings we're seeing this week, this Kindle deal is only for Prime members. The sale makes the E-Ink slab... Continue reading at Engadget
[ Engadget | 2024-03-21 16:55:37 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#car experts
#tech deals
#expert editors
#spring sales
#amber hue
#thin bezels
#good size
#bottom bezel
#on-screen keyboard
#flush-front touchscreen
#premium feel
#costs $20
#8-inch screen
#paperwhite signature
Nineteen years after its debut, Reddit is now a publicly traded company. It was listed on the New York Stock Exchange as RDDT for the first time on Thursday, with mascot Snoo on hand to ring the opening bell. The company aimed to sell 15.3 million shares at $34 a pop to raise around $519.4... Continue reading at Engadget
[ Engadget | 2024-03-21 14:44:55 UTC ]
More news stories like this | All news stories tagged with:
#conde nast
#user-generated content
#ai models
#third-party apps
Amazon's Big Spring Sale has brought a $30 discount to the company's upgraded e-reader, the Kindle Paperwhite Signature. It's down to $160 instead of the $190 list price for Prime members. That's not an all-time low (we saw it drop to $125 for Prime Day last July) but still a decent discount on... Continue reading at Engadget
[ Engadget | 2024-03-20 16:30:29 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#car experts
#tech deals
#expert editors
#spring sales
#amber hue
#thin bezels
#good size
#bottom bezel
#on-screen keyboard
#flush-front touchscreen
#premium feel
#costs $20
#8-inch screen
#paperwhite signature
There's another jumbo-sized Amazon sale on the way. The Big Spring Sale, as it's called, will run from March 20 to March 25 and include a variety of discounts on "seasonally relevant items." This doesn't look to be another Prime Day situation, however; Amazon says most of the offers will be... Continue reading at Engadget
[ Engadget | 2024-03-15 16:15:34 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#expert editors
#spring sales
#coming days
#days ago
#airpods pro
#ve rounded
#landing page
The veteran comics creator’s first full-length graphic memoir, ‘I’m So Glad We’ve Had This Time Together’ (Pantheon), is a coming-of-age story mixed with a family history so unsparingly honest that his mother dreaded its publication. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-27 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#family history
This was a regular feature of my childhood, though it feels so long ago and far away, conceptually as well as literally, that I nearly forgot it ever happened: I’d go into town to the mall with my mom, and she’d drop me at the doors of the Borders or Barnes and Noble while she […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-19 09:55:59 UTC ]
More news stories like this | All news stories tagged with:
#bookstore
#barnes
#long ago
#bring back