Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading >> [ Source: AdWeek | 2020-08-20 15:32:30 UTC ]
This low-profile multimedia company, established in 2014, collaborates with some of biggest brands in the world, including Disney, Dreamworks, and Lego. Kids Media excels at promoting and marketing these products. Continue reading >> [ Source: Publishers Weekly | 2018-03-07 00:00:00 UTC ]
The newer, flatter design puts Kindle, Fire, and Prime categories front and center.Amazon has unveiled a new homepage design to select users, placing a new emphasis on the retail giant's biggest brands: the Kindle ebook platform, its Fire lineup of tablets and smartphones, and the Prime... Continue reading >> [ Source: Fast Company | 2014-07-30 00:00:00 UTC ]
Free app allows ebook readers to share highlights and update to social media websitesPenguin UK has teamed up with the Berlin-based ebook app developer Readmill to bolster direct ebook sales.The app allows readers to share ebook highlights and to talk to each other while they're reading,... Continue reading >> [ Source: The Guardian | 2013-11-28 00:00:00 UTC ]