Free app allows ebook readers to share highlights and update to social media websitesPenguin UK has teamed up with the Berlin-based ebook app developer Readmill to bolster direct ebook sales.The app allows readers to share ebook highlights and to talk to each other while they're reading, "liking" one anothers' updates and discussing the books.The deal includes more than 5,000 digital titles – Penguin UK owns digital rights to works by authors such as Zadie Smith, Hari Kunzru, and John Updike, as well as Morrissey's Autobiography. People who buy ebooks from Penguin.co.uk will have the option to "send to Readmill". The arrangement sidesteps Amazon's Kindle and means that Penguin can retain more data on customers.The free app, designed for iPhone, iPad or Android phones, lets readers share highlights, and supports digital conversations about books by linking reading to social media. Readers can use the app to update Facebook and Twitter when they begin reading a book, if they want to highlight passages or when they finish a book.The novelist and digital publishing commentator Nick Harkaway, author of The Blind Giant: How to Survive in the Digital Age, was lukewarm in his appraisal of the move. He said: "Part of the point, we're told, of the Penguin Random House deal was to be able to take Amazon on. But Amazon's lead isn't just about Kindle or having been first, it's about convenience, price, and variety of products."It's another example of the [publishing] industry letting... Continue reading at 'The Guardian'
[ The Guardian | 2013-11-28 00:00:00 UTC ]
Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Condé Nast is laying off "just under 100" staffers in the U.S. as part of a larger cost-cutting effort at the company, CEO Roger Lynch said Wednesday morning. In a staff memo obtained by The Daily Beast's Maxwell Tani, Lynch said the cuts are concentrated in "specific areas where we could bring... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-13 14:49:32 UTC ]
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Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. Outdoor retailer REI today launched Uncommon Path, a quarterly print magazine, in partnership with HearstMade, the division of Hearst Magazines that produces Airbnb Magazine with... Continue reading at Advertising Age
[ Advertising Age | 2019-09-17 18:14:21 UTC ]
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In addition to protecting copyright and free expression, the AAP has added backing regulations and policies that can led to a robust and innovative industry to its mission statement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-20 00:00:00 UTC ]
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This low-profile multimedia company, established in 2014, collaborates with some of biggest brands in the world, including Disney, Dreamworks, and Lego. Kids Media excels at promoting and marketing these products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-07 00:00:00 UTC ]
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The AAP's new mission statement emphasizes that it represents its membership on "matters of law and policy, advocating for outcomes that incentivize the publication of creative expression, professional content, and learning solutions." Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-06 00:00:00 UTC ]
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Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives... Continue reading at Advertising Age
[ Advertising Age | 2017-11-28 00:00:00 UTC ]
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A translation:The right-wing protesters in Charlottesville raised their arms to the Nazi black, and the American president has not distanced himself from this gesture or from the mindset of the people. On the contrary, Donald Trump had seen in some of them "fine people." With this attitude, he... Continue reading at Advertising Age
[ Advertising Age | 2017-08-25 00:00:00 UTC ]
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The newer, flatter design puts Kindle, Fire, and Prime categories front and center.Amazon has unveiled a new homepage design to select users, placing a new emphasis on the retail giant's biggest brands: the Kindle ebook platform, its Fire lineup of tablets and smartphones, and the Prime... Continue reading at Fast Company
[ Fast Company | 2014-07-30 00:00:00 UTC ]
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Wanted: someone unconnected with the newspaper and magazine publishing industry willing to take on the burden of chairing a new press regulator for £150,000 a year.Applicants are being invited for the inaugural chair of the Independent Press Standards Organisation (Ipso) in an advert placed in... Continue reading at The Guardian
[ The Guardian | 2014-02-03 00:00:00 UTC ]
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Free app allows ebook readers to share highlights and update to social media websitesPenguin UK has teamed up with the Berlin-based ebook app developer Readmill to bolster direct ebook sales.The app allows readers to share ebook highlights and to talk to each other while they're reading,... Continue reading at The Guardian
[ The Guardian | 2013-11-28 00:00:00 UTC ]
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Twenty years after it was founded by former Pantheon publisher Andre Schiffrin as a nonprofit publisher with a mission statement to publish “in the public interest,” the New Press is on something of a roll. The house has a new bestseller—Michelle Alexander’s The New Jim Crow—spacious offices in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-16 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 26/09/2011 - 08:45 Zadie Smith, Jeanette Winterson, Blake Morrison and Mark Haddon are among the big names contributing to a Vintage essay collection described as a "mission statement about the paramount importance of reading to our quality of... Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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