Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. Outdoor retailer REI today launched Uncommon Path, a quarterly print magazine, in partnership with HearstMade, the division of Hearst Magazines that produces Airbnb Magazine with Airbnb. As Adrianne Pasquarelli reported in June when the REI-HearstMade partnership was first announced, Uncommon Path replaces the retailer’s catalog; its meant to emphasize an REI-as-lifestyle mindset while soft-selling its gear. Kent, Washington-based REI is structured as a consumers' co-operative. And while the cover, with its ethereal view of woodland splendor, does tease a bit of a product focus in small-print coverlines (e.g., “Best Puffy Jackets,” “Favorite E-Bikes”), the stories inside generally fit into the brand’s civic-minded co-op ethos (“Cool New City Parks,” “Schools Without Walls,” “Civil Rights Bike Trip”). Uncommon Path also includes full-page ads from the likes of Merrell, Fjallraven, Subaru and Altra. The first issue runs 84 pages and is meant to “inspire readers to live a life outdoors through compelling storytelling, striking photography and thought-provoking contributors,” per the magazine's mission statement. A HearstMade spokesperson says the quarterly will be distributed to REI co-op members and to targeted subscribers to certain Hearst titles. You’ll also be able to find it on bigger newsstands and at all 155 REI stores. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-17 18:14:21 UTC ]
On a cultural obsession with Patty Hearst and the fine line between writing other people’s traumas and exploiting them. | Lit Hub Criticism Rebecca Solnit shares some of her favorite objects: “Your whole life is a research expedition, collecting specimens and building your pattern-recognition... Continue reading at Literrary Hub
[ Literrary Hub | 2025-05-29 10:30:22 UTC ]
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When I was seventeen, my friend—the kind of person who always finds hidden gems in used bookstores—leant me Every Secret Thing, Patricia Hearst’s memoir about being kidnapped and forcibly radicalized by an urban guerrilla group. Hearst spent nearly all of 1974 on the run with the Symbionese... Continue reading at Literrary Hub
[ Literrary Hub | 2025-05-29 07:28:27 UTC ]
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Huckabee worked at the Hearst owned ABC affiliate for nearly ten years before leaving in 2021. Continue reading at AdWeek
[ AdWeek | 2025-05-12 16:17:29 UTC ]
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Longtime Hearst Television executive Shawn Oswald has been named president and general manager of Hearst Television's Milwaukee, Wisconsin ABC affiliate WISN. He will take over for Jan Wade, who is retiring at the end of the year. This is a return to WISN for Oswald, who... Continue reading at AdWeek
[ AdWeek | 2024-12-04 14:08:26 UTC ]
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Jan Wade will retire as the president and general manager of WISN, Hearst Television's ABC affiliate in Milwaukee, Wisconsin, at the end of this year. Wade joined WISN in 2007. "Leveraging her deep industry experience, Jan has led WISN to a consistent level of excellence... Continue reading at AdWeek
[ AdWeek | 2024-11-20 12:01:33 UTC ]
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Crain’s exclusive list of the largest privately held companies in New York is back, featuring 100 businesses ranked by 2023 revenue.On average, these companies saw revenue jump 15% from 2022 to 2023. Last year’s median revenue likewise increased about 15%, up to nearly $660 million.Combined,... Continue reading at Crains New York
[ Crains New York | 2024-11-18 11:03:10 UTC ]
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John L. Humphries, a veteran of 18 years at Hearst Television and more than four decades in broadcast TV, will retire later this year from his current post of president and general manager of WYFF in Greenville-Spartanburg-Anderson, South Carolina and Asheville, North... Continue reading at AdWeek
[ AdWeek | 2024-10-15 20:00:19 UTC ]
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Hearst has become the latest major US publisher to sign an agreement to license its content to ChatGPT creator OpenAI. As part of a partnership announced on Tuesday, content from more than 60 Hearst-owned publications will appear in ChatGPT and other OpenAI products. Some of the publisher’s more... Continue reading at Engadget
[ Engadget | 2024-10-08 18:05:17 UTC ]
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Derek Schnell has been promoted to regional director of news for Hearst Television. Schnell has been the news director at KCRA and KQCA in Sacramento since 2018. He will continue to serve as KCRA/KQCA news director. In his new position, Schnell will have management... Continue reading at AdWeek
[ AdWeek | 2024-10-01 18:28:35 UTC ]
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The publisher has adopted thresholds for how many users and impressions can serve as the deterministic basis and for how many categories can be in its contextual taxonomy. Continue reading at Digiday
[ Digiday | 2024-09-25 04:01:00 UTC ]
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An inside look at the publication process for the new Taylor Swift book from Hearst Home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-30 04:00:00 UTC ]
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The latest versions of annual reports on workforce demographics from Gannett, NPR and The New York Times (as well as Condé Nast, Hearst and Vox) show mixed results in companies’ efforts to diversify their newsrooms. Continue reading at Digiday
[ Digiday | 2024-06-10 04:01:00 UTC ]
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BuzzFeed shares soared early Wednesday after the entrepreneur and former presidential candidate Vivek Ramaswamy reported a stake in the online media company and asked for talks with the board.Ramaswamy, who ended his candidacy in January and threw his support behind Donald Trump, has taken a... Continue reading at Crains New York
[ Crains New York | 2024-05-22 14:46:15 UTC ]
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The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times
[ The New York Times | 2024-04-15 13:00:12 UTC ]
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Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday
[ Digiday | 2024-03-27 04:01:00 UTC ]
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