Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. Outdoor retailer REI today launched Uncommon Path, a quarterly print magazine, in partnership with HearstMade, the division of Hearst Magazines that produces Airbnb Magazine with Airbnb. As Adrianne Pasquarelli reported in June when the REI-HearstMade partnership was first announced, Uncommon Path replaces the retailer’s catalog; its meant to emphasize an REI-as-lifestyle mindset while soft-selling its gear. Kent, Washington-based REI is structured as a consumers' co-operative. And while the cover, with its ethereal view of woodland splendor, does tease a bit of a product focus in small-print coverlines (e.g., “Best Puffy Jackets,” “Favorite E-Bikes”), the stories inside generally fit into the brand’s civic-minded co-op ethos (“Cool New City Parks,” “Schools Without Walls,” “Civil Rights Bike Trip”). Uncommon Path also includes full-page ads from the likes of Merrell, Fjallraven, Subaru and Altra. The first issue runs 84 pages and is meant to “inspire readers to live a life outdoors through compelling storytelling, striking photography and thought-provoking contributors,” per the magazine's mission statement. A HearstMade spokesperson says the quarterly will be distributed to REI co-op members and to targeted subscribers to certain Hearst titles. You’ll also be able to find it on bigger newsstands and at all 155 REI stores. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-17 18:14:21 UTC ]
There has never been a commercial for cannabis during a Super Bowl telecast, and this year on CBS and TelevisaUnivision is no different. But in the San Francisco 49ers home market, Hearst Media has broken ground by running a cannabis advocacy ad in its Sunday Super Bowl... Continue reading at AdWeek
[ AdWeek | 2024-02-12 01:06:09 UTC ]
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Larry Hughes, who began his publishing career as an assistant editor at Pocket Books in 1949 and rose to become chairman of the Hearst Trade Book Group some 40 years later, died on November 14. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2023-11-02 09:10:33 UTC ]
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The Hearst Magazines title Cosmopolitan has killed its CosmoTrips booking product, which it introduced last August in a bid to add another stream of reader revenue to its business, Adweek has learned. According to a person familiar with the situation, CosmoTrips was wound down following a series... Continue reading at AdWeek
[ AdWeek | 2023-08-30 11:38:30 UTC ]
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With the summer season winding down, media companies like The New York Times and Hearst are beginning to push employees to work from the office more regularly, reigniting media unions' years-long efforts to organize around the issue. Continue reading at Digiday
[ Digiday | 2023-08-28 04:01:00 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2023-07-26 10:26:04 UTC ]
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The five winners of this year's awards are individuals and organizations that "embody LFL’s mission to build community, inspire readers and expand book access for all." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-18 04:00:00 UTC ]
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Sara Mathew believes that access to affordable healthcare is a basic human right and has made it her mission to deliver it. She is an Associate Director of Research and Operations Administration within the Department of Surgery, overseeing the Level 1 Adult and Pediatric Trauma Center and The... Continue reading at Crains New York
[ Crains New York | 2023-05-15 12:45:00 UTC ]
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In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter. The move will shift the sales and marketing staff away... Continue reading at AdWeek
[ AdWeek | 2023-02-24 12:33:37 UTC ]
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The commercial chiefs of ITV, Hearst and Spotify say the industry is more resilient to economic shocks than in previous downturns. Continue reading at Media Week
[ Media Week | 2023-01-09 10:49:09 UTC ]
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BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées. Continue reading at Digiday
[ Digiday | 2022-12-06 05:01:00 UTC ]
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Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday
[ Digiday | 2022-10-31 04:01:00 UTC ]
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The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age
[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at Digiday
[ Digiday | 2022-09-27 04:01:00 UTC ]
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As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. The post While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not appeared... Continue reading at Digiday
[ Digiday | 2022-07-11 04:01:00 UTC ]
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There's no universal model of leadership, David Gergen argues, presenting an array of examples to inspire readers. Continue reading at The Washington Post
[ The Washington Post | 2022-06-03 12:00:43 UTC ]
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Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms. The post Inside Hearst UK’s multi-pronged approach to third-party cookie replacements appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-05-17 04:01:00 UTC ]
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A new biography highlights a woman whose buildings range from modest bungalows to the sprawling mansion of publishing tycoon William Randolph Hearst. Continue reading at The Washington Post
[ The Washington Post | 2022-03-19 12:00:49 UTC ]
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Actively purchased copy figures show Immediate Media benefitting as readers turn to domestic and children’s magazines. Continue reading at Media Week
[ Media Week | 2022-02-17 16:49:49 UTC ]
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A Hearst employee returned to the office, but just a few weeks later COVID was in the building too. The post ‘There were seven cases on various floors that week’: Confessions of a media employee who returned to the office appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-01-14 05:01:00 UTC ]
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