VANCOUVER, B.C.—Publishers have been taking a hard look at several novel revenue opportunities, some borrowed from other industries but each representing incremental growth potential when spun on a magazine axis. At the recent Content Opportunity Expo, executives from large legacy groups and digital startups alike marveled at—as the expo slogan put it—“The Future of Yikes!” “I’m kind of gobsmacked, if I’m going to be honest,” said a CRO at a global publishing company. “Some of these ideas weren’t even on my radar.” She said as much on the trade show floor next to a booth hosted by Tattoodle-Oo, which etches so-called “micro content” on a reader's skin. The Romanian company pioneered mass body art with its patented InkLink technology, broadcasting low frequency radio signals that ping nearby retailers and invite geo-targeted advertising directly to a wearer's smart device. “It’s a two-fold revenue play,” said Tattoodle-Oo sales director Bogdan Nicolescu. “The tat itself is essentially out-of-home, and the RFID signal is a value-add for advertisers wishing to redirect retail prospects out in the wild.” Magazine media, Nicolescu claims, represents perfect synergies, adding brand equity to a new segment while also offering youthful cachet to older-skewing titles. “And in the most organic way. Skin is an organ, am I correct?” He said a pilot contract with 87-year-old Family Circle was “looking quite promising” until it was announced that the title was shuttering at the end... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-05 16:00:49 UTC ]
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VANCOUVER, B.C.—Publishers have been taking a hard look at several novel revenue opportunities, some borrowed from other industries but each representing incremental growth potential when spun on a magazine axis. At the recent Content Opportunity Expo, executives from large legacy groups and... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-05 16:00:49 UTC ]
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Although serial entrepreneur Rufus Griscom has a background in books, he had no intention of getting into the book business when he launched a new venture, Heleo, in 2015. With the Next Big Idea Club, that's changed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
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Categorising fiction may help to sell books, but it says little about how writers write or readers readIn her Reith lecture of 2017, recently published for the first time in a posthumous collection of nonfiction, A Memoir of My Former Self, Hilary Mantel recalled the beginnings of her career as... Continue reading at The Guardian
[ The Guardian | 2023-11-27 12:30:00 UTC ]
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A new book argues that corporate publishing has transformed what it means to be an author. Continue reading at New Yorker
[ New Yorker | 2023-11-01 10:00:00 UTC ]
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When the Next Big Idea Club launched in 2018, the centerpiece of its offerings was a box subscription. It still offers that service, but has company has shifted gears, now operating as an “audio-first company.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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Toronto Star books editor Deborah Dundas says that even though class divisions exist in Canada, we don't talk about them openly. Continue reading at CBC
[ CBC | 2023-05-27 08:00:00 UTC ]
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Two picture books and a graphic novel treat swimming as an expansive state of being, slippery with promise. Continue reading at The New York Times
[ The New York Times | 2022-07-29 14:07:25 UTC ]
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Changes are brewing at the International Digital Publishing Forum, which has been part of the Worldwide Web Consortium for the past three years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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[caption id="attachment_109685" align="alignright" width="488"] Meredith Corp.'s Des Moines, Iowa headquarters.[/caption] Meredith has taken further steps in its long-term reorganization strategy that began after its acquisition of Time Inc. nearly two years ago. The Wall Street Journal first... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-13 00:00:00 UTC ]
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Thames & Hudson is to launch a Big Ideas series on 6th September, with titles investigating capitalism, democracy, gender and space. Continue reading at The Bookseller
[ The Bookseller | 2018-08-24 00:00:00 UTC ]
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Jack Martin, a 23-year-old carpenter from Devon, has won this year’s Big Idea Competition with an idea based on a story he wrote in primary school. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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A few months ago Facebook implemented a big change in its algorithm that impacted what kind of content it would surface to users. In a move that sent shivers down the spines of media professionals, Facebook said it would de-prioritize publisher content in favor of posts between connections. For... Continue reading at Fast Company
[ Fast Company | 2018-03-30 00:00:00 UTC ]
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Publishers that have been briefed by Facebook believe this latest move would be a dramatic step in the direction of reducing publishers’ presence in the news feed. The post ‘We’re losing hope’: Facebook tells publishers big change is coming to News Feed appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-12 00:00:00 UTC ]
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How the 95-year-old magazine grew its circulation 10 percent despite reducing print frequency. The post The Big Idea Behind Harvard Business Review’s Record Growth appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-08-16 00:00:00 UTC ]
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The publisher that plays home to the most watched instructional cooking TV show in the U.S.—and its attendant bestselling books—pepares for a move from Brookline, Mass., to Boston. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Vintage is launching a new series, Vintage Minis, designed to celebrate the publisher’s extensive backlist by turning snippets from great contemporary and classic writers into small but compelling titles on "big" subjects, such as death, eating and love. Continue reading at The Bookseller
[ The Bookseller | 2017-01-13 00:00:00 UTC ]
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Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age
[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-07-01 00:00:00 UTC ]
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While some attendees, especially booksellers, rejoiced at a more “intimate” BEA, this year's show, in the Windy City for the first time in 12 years, left others concerned about what’s lost when the event leaves its standing locale of New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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The last two years have seen some major shifts at Danbury, Conn.-based Westchester Publishing Services, a composition and editorial services company with a focus on the trade; academic and scholarly; professional and institutional; and STM publishing markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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