Big Ideas for Incremental Change and Disruption

VANCOUVER, B.C.—Publishers have been taking a hard look at several novel revenue opportunities, some borrowed from other industries but each representing incremental growth potential when spun on a magazine axis. At the recent Content Opportunity Expo, executives from large legacy groups and digital startups alike marveled at—as the expo slogan put it—“The Future of Yikes!” “I’m kind of gobsmacked, if I’m going to be honest,” said a CRO at a global publishing company. “Some of these ideas weren’t even on my radar.” She said as much on the trade show floor next to a booth hosted by Tattoodle-Oo, which etches so-called “micro content” on a reader's skin. The Romanian company pioneered mass body art with its patented InkLink technology, broadcasting low frequency radio signals that ping nearby retailers and invite geo-targeted advertising directly to a wearer's smart device. “It’s a two-fold revenue play,” said Tattoodle-Oo sales director Bogdan Nicolescu. “The tat itself is essentially out-of-home, and the RFID signal is a value-add for advertisers wishing to redirect retail prospects out in the wild.” Magazine media, Nicolescu claims, represents perfect synergies, adding brand equity to a new segment while also offering youthful cachet to older-skewing titles. “And in the most organic way. Skin is an organ, am I correct?” He said a pilot contract with 87-year-old Family Circle was “looking quite promising” until it was announced that the title was shuttering at the end... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-05 16:00:49 UTC ]

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Big Ideas for Incremental Change and Disruption

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