VANCOUVER, B.C.—Publishers have been taking a hard look at several novel revenue opportunities, some borrowed from other industries but each representing incremental growth potential when spun on a magazine axis. At the recent Content Opportunity Expo, executives from large legacy groups and digital startups alike marveled at—as the expo slogan put it—“The Future of Yikes!” “I’m kind of gobsmacked, if I’m going to be honest,” said a CRO at a global publishing company. “Some of these ideas weren’t even on my radar.” She said as much on the trade show floor next to a booth hosted by Tattoodle-Oo, which etches so-called “micro content” on a reader's skin. The Romanian company pioneered mass body art with its patented InkLink technology, broadcasting low frequency radio signals that ping nearby retailers and invite geo-targeted advertising directly to a wearer's smart device. “It’s a two-fold revenue play,” said Tattoodle-Oo sales director Bogdan Nicolescu. “The tat itself is essentially out-of-home, and the RFID signal is a value-add for advertisers wishing to redirect retail prospects out in the wild.” Magazine media, Nicolescu claims, represents perfect synergies, adding brand equity to a new segment while also offering youthful cachet to older-skewing titles. “And in the most organic way. Skin is an organ, am I correct?” He said a pilot contract with 87-year-old Family Circle was “looking quite promising” until it was announced that the title was shuttering at the end... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-05 16:00:49 UTC ]
Doubleday, an imprint of Transworld, has acquired the latest non-fiction book by Hallie Rubenhold, writer of BBC TV drama "The Scandalous Lady W". Continue reading at The Bookseller
[ The Bookseller | 2016-03-18 00:00:00 UTC ]
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The consumer, not the print magazine, now resides at the hub of the business model. The post The Untold Story of How Magazine Media is Winning appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-02 00:00:00 UTC ]
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A worldwide reading is being held in support of Ashraf Fayadh, a Palestinian poet, artist and curator living in Saudi Arabia, who has been sentenced to death for the abandonment of his Muslim faith. Continue reading at The Bookseller
[ The Bookseller | 2016-01-15 00:00:00 UTC ]
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Lebanon's Nasser Jarrous has been fostering understanding between the Arab World and the West by helping open 'closed markets,' such as Qatar and Saudi Arabia. The post The Arab World’s Book Fair Ambassador appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-20 00:00:00 UTC ]
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Excerpted and adapted from Ashley’s War: The Untold Story of a Team of Women Soldiers on the Special Ops Battlefield by Gayle Tzemach Lemmon, published by HarperCollins. Continue reading at Slate
[ Slate | 2015-05-08 00:00:00 UTC ]
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Kim Kardashian has been taking selfies since 1984. That was the year she first immortalized her own face in an admiring close-up—round cheeks filling the frame, flash shining in her toddler eyes like a premonition. Some other baby Kardashian wails beside her, unmoved by the photo op, but Kim... Continue reading at Slate
[ Slate | 2015-05-07 00:00:00 UTC ]
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Exposé published by Murdoch-owned HarperCollins claims State Department gave favourable treatment to those who donated to her family foundationA mudslinging, Murdoch-approved bestseller-in-the-making is ready to provide conservatives with their most potent fodder yet to cast the Clinton family... Continue reading at The Guardian
[ The Guardian | 2015-04-20 00:00:00 UTC ]
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Saudi Arabia's Obeikan is a leader in education publishing, with nearly 3,000 titles, a print operation, as well as 20 bookstores across the country. The post Obeikan: Saudi Arabia’s Education Publisher, Bookseller, Printer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
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Roger Tagholm reports from the Riyadh Int'l Book Fair, where his pre-conceptions about Saudi Arabia were challenged and cultures connected through books. The post Riyadh Int’l Book Fair Offers Window Into Closed World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-09 00:00:00 UTC ]
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English PEN is holding a weekly vigil outside the Embassy of the Kingdom of Saudi Arabia in London in support of activist and blogger Raif Badawi. Badawi was convicted in May 2014 for insulting Islam and founding a liberal website. He received a fine of one million riyals (£175,000) and a... Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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DK Publishing, with many bestsellers and award winners on its shelves, will celebrate its 40th anniversary in style at BEA this year, with a photo op, champagne toast, raffle, and giveaways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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The Last of Us: American Dreams is a prequel comic book series from Dark Horse that reveals the untold story of the character Ellie a year before she met Joel. Continue reading at Wired
[ Wired | 2013-08-06 00:00:00 UTC ]
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Dubai's Rufoof e-bookseller offers 5,000 titles in Arabic and has attracted 100,000 users, 50% from Saudi Arabia, starting with free Islamic titles. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-29 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 27/05/2011 - 10:46 Preface has acquired an inside account of the Falklands War, written by Harry Benson who took part in the conflict as a 21-year-old Royal Navy commando helicopter pilot. Scram!: The Untold Story of the Helicopter War in... Continue reading at The Bookseller
[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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