According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post The state of brand suitability appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-17 02:26:20 UTC ]
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According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading at Digiday
[ Digiday | 2019-10-17 02:26:20 UTC ]
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It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday
[ Digiday | 2018-11-17 00:00:00 UTC ]
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Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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Under the conference theme “Stories Inspire. Opportunities Await,” Texas Library Association leaders say the 2024 annual conference, set for April 13-16 in San Antonio, is expected to draw more than 5,000 attendees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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EveryLibrary's John Chrastka argues that the legislative attacks on the work of library associations, if allowed to stand, could undermine the foundation of all professional association activities and destabilize the collaborative networks vital to any profession. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-15 04:00:00 UTC ]
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New legislation could thwart planned £600m purchase of media group by UAE-backed consortiumThe UK government plans to introduce legislation that would prevent foreign governments owning UK newspapers and news magazines in a significant move that could scupper the planned £600m sale of the... Continue reading at The Guardian
[ The Guardian | 2024-03-13 15:52:35 UTC ]
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Libraries across the U.S. are struggling to cover the cost of e-books, which have grown in popularity Continue reading at ABC News
[ ABC News | 2024-03-12 14:54:40 UTC ]
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The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Police said the passenger attempted to open a door, which can't be done at cruising altitude. He was restrained by Air Canada employees during the flight as part of their safety protocols and met with officers once the plane landed at Pearson International Airport shortly after 3 p.m. Continue reading at CBC
[ CBC | 2024-01-21 22:50:31 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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Independent book publisher Alberto Bisi brings his meticulous '21lettere' approach to the States, opening his new 26Letters. The post Opening in the States: Italy’s 21lettere Expands With 26Letters appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-05 23:40:01 UTC ]
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Penguin Random House — along with the Iowa State Education Association, authors, students, and educators — is taking Iowa to court for its law against sexual content in books. The post Penguin Random House Sues the US State of Iowa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-30 23:47:44 UTC ]
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New York Governor Kathy Hochul has signed New York state bill S5026—known as the Freelance Isn’t Free Act, and intended to protect freelance workers including authors and journalists on contract—into law. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-22 05:00:00 UTC ]
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Since the publication of his first novel in 1999, Colson Whitehead has become one of the most lauded, prized, taught, and studied American novelists writing today. Winner of the National Book Award, two-time winner of the Pulitzer Prize (the only writer apart from William Faulkner and John... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-21 09:40:53 UTC ]
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