The state of brand suitability

According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post The state of brand suitability appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-10-17 02:26:20 UTC ]
News tagged with: #digital media

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The History of the United States According to Colson Whitehead

Since the publication of his first novel in 1999, Colson Whitehead has become one of the most lauded, prized, taught, and studied American novelists writing today. Winner of the National Book Award, two-time winner of the Pulitzer Prize (the only writer apart from William Faulkner and John... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-21 09:40:53 UTC ]
More news stories like this | News stories tagged with: #two-time winner #colson whitehead #william faulkner #john updike #pulitzer prize #novelists #first novel


How New York Comic Con Brings the Brands to the Fans

From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek

[ AdWeek | 2023-10-20 08:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #javits center #annual gathering #comic books #video games #comic con


Rob Vélez on building Somos Vevo into a Hispanic TV destination for brands

The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age

[ Advertising Age | 2023-09-22 09:46:02 UTC ]
More news stories like this | News stories tagged with: #diverse audiences #somos


The State of the Printing Industry

Book manufacturers gathered recently in New York to take stock of the sector in the wake of the pandemic, and to look to the future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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Russell Brand publisher pauses all future books with comedian

Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian

[ The Guardian | 2023-09-18 14:31:47 UTC ]
More news stories like this | News stories tagged with: #future books #russell brand #future publishing #sexual assault #pan macmillan #self-help book


Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age

[ Advertising Age | 2023-09-15 18:24:18 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen names #macroeconomic news #nielsen


A Poet Captures the Terror of Life in an Authoritarian State

A memoir by Tahir Hamut Izgil, a Uyghur intellectual who escaped China, explores the corrosive effect of repression and surveillance on his community. Continue reading at The New York Times

[ The New York Times | 2023-08-01 12:36:10 UTC ]
More news stories like this | News stories tagged with: #memoir


These 10 states have the least air-conditioning as heat waves roast the U.S.

Data collected as part of a Department of Energy survey found that some states have relatively low penetration when it comes to AC-equipped households. This weekend much of America was again blanketed in a heat wave. As Reuters noted, over 175 million Americans were under excessive heat... Continue reading at Fast Company

[ Fast Company | 2023-07-31 09:15:00 UTC ]
More news stories like this | News stories tagged with: #data collected #libraries


Washington, D.C.'s Solid State Books Unionizes

Workers at Solid State Books have unanimously voted to ratify its first union contract during a virtual meeting attended by 100% of the store's staff, according to United Food & Commercial Workers Local 400, which represents workers at the store. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #union contract


Apple’s powerhouse headphone brand Beats has a new designer. See his first big product

We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company

[ Fast Company | 2023-07-19 10:00:00 UTC ]
More news stories like this | News stories tagged with: #hardcover book


Oxford University Press Opens Distribution in the States and Canada

Through a distribution deal with IPG, Oxford University Press now has a direct sales channel for its children's titles in the US and Canada. The post Oxford University Press Opens Distribution in the States and Canada appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-26 18:10:30 UTC ]
More news stories like this | News stories tagged with: #canada appeared #distribution deal #oxford university press


Illinois set to become first state to end book bans

Governor JB Pritzker expected to sign bill that would block state funding for public libraries and schools that ban booksGovernor JB Pritzker is expected to sign a bill that would make Illinois the first state to legislate to end book bans – by punishing publicly-funded institutions that attempt... Continue reading at The Guardian

[ The Guardian | 2023-05-30 10:00:33 UTC ]
More news stories like this | News stories tagged with: #state legislature #public schools #ban books #public libraries


How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
More news stories like this | News stories tagged with: #podcast network #digital media


Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #company decided #big surprise #lulu


Illinois To Become First State to Ban Book Bans

The Illinois Senate has passed HB 2789, a bill whose terms dictate that state funding from libraries that remove books will be withheld. Continue reading at Book Riot

[ Book Riot | 2023-05-04 16:31:45 UTC ]
More news stories like this | News stories tagged with: #state funding #remove books #libraries


B&N CEO James Daunt to Deliver State of Bookselling Keynote at U.S. Book Show

As part of a two-day program curated by Association of American Literary Agents, Daunt will discuss how the company’s initiatives and plans for the future will impact the publishing industry during an address on Tuesday, May 23. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #publishing industry


Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media


PEN Report Shows State Legislation ‘Supercharging’ Book Bans

“The heavy-handed tactics of state legislators are mandating book bans, plain and simple,” said Suzanne Nossel, CEO of PEN America, in a release announcing the new report. “The numbers don’t lie, and they reveal a relentless crusade to constrict children’s freedom to read.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book bans #state legislators #pen america


Granta 163: Best of Young British Novelists 5 review – more solipsism than state of the nation

The latest celebration of emerging literary talent brings thrills, charm and emotional punch to the page. But this new generation have taken an inward turn compared with the more worldly themes of bygone yearsEvery decade since 1983, an editor of the literary quarterly Granta has tasked a panel... Continue reading at The Guardian

[ The Guardian | 2023-04-16 06:00:03 UTC ]
More news stories like this | News stories tagged with: #eleanor catton #derek owusu #sigrid rausing #literary fiction #novelists


The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media