Why Big Brands Are Suddenly Getting Cozy With Reddit

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months. "What makes Reddit distinct from an advertising perspective are the same qualities that make it distinct in organic spaces," explained Zubair Jandali, vp of sales at Reddit. "We have 70,000 active communities—few places on the web have audiences that are as passionate as ours." Data backs up Jandali's claim. The publisher's traffic hit 51.4 million monthly users in May, up from 28.4 million a year before, according to comScore. It's the kind of stat that seemingly flies in the face of accusations that Reddit's audience is too niche—and sometimes too cruel—for brands to take seriously. But the goal is simple: capitalize on the massive momentum around native advertising with a specialized team to create content, much like the in-house agencies that have made big-name publishers including The New York Times, The Atlantic and Vox Media leaders in the space. Since January, Reddit has hired a team of five creatives to staff an internal agency that works with brands to create ads... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-21 00:00:00 UTC ]
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Publishers Have Big Aspirations to Further Diversify Their Revenue

Publishers will continue to look beyond their legacy business models in the coming years, and lean on technologies to not only improve their operations, but also their products. This idea was the thesis of a recent survey we conducted with a representative sample of leaders from across our... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-06 15:59:25 UTC ]
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Big Reveal: Here’s the first cover of Drew and Jonathan Scott’s new magazine

Ad Age’s At the Newsstand spotlights notable ad-supported print media available soon near you. Meredith Corporation this morning did a big reveal: It released the cover of ... Reveal, the inaugural issue of its glossy collaboration with Drew and Jonathan Scott of HGTV “Property Brothers”... Continue reading at Advertising Age

[ Advertising Age | 2020-01-08 18:04:35 UTC ]
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Derry Girls' Nicola Coughlan to narrate Big Girl, Small Town

"Derry Girls" actor Nicola Coughlan will read the unabridged audiobook of Michelle Gallen’s début novel Big Girl, Small Town. Continue reading at The Bookseller

[ The Bookseller | 2020-01-08 09:51:32 UTC ]
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How MyLondon Built a Hyperlocal News Brand From the Ground Up

When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
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Foresight 2020: St. Louis CEOs give clarity to a year of big unknowns

This is a big year. Not just in the symmetry of the number – 2020, the futuristic subject period for so many science fiction writers – but in what we already know will happen. A presidential election, prefaced by a likely Senate impeachment trial, will add new layers to an already murky... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-01-03 11:00:00 UTC ]
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Big Lit Meets the Mexican Americans: A Study in White Supremacy

1. Introduction: Everybody Loves Diversity WHAT SELF-RESPECTING white progressive isn’t all in on diversity? Why, no one! Everyone’s for diversity. This includes all the main pillars of the American literary establishment, what I’ll call Big Lit — the Big Five publishers, The New York Times Book... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-01-02 18:00:51 UTC ]
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The Big Cities Little Foodies Children’s Series Creators on Representation

The creators of the BIG CITIES LITTLE FOODIES children's book series talk representation and exploring the locations, food, and culture of Asia. Continue reading at Book Riot

[ Book Riot | 2019-12-23 11:37:17 UTC ]
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How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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Harrogate's author exclusion clause branded 'predatory' by rivals

Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller

[ The Bookseller | 2019-12-20 06:06:55 UTC ]
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‘A silent assassin’: Brand safety tags slow publisher sites

"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-19 05:00:20 UTC ]
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Questex Acquires Multiple Trade Shows and B2B Brands from Informa Plc

A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
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Big Narstie signs book deal with Ebury

Grime artist and TV presenter Big Narstie has signed a book deal with Ebury Press. Continue reading at The Bookseller

[ The Bookseller | 2019-11-21 11:55:23 UTC ]
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Is Chuck Palahniuk Too Big to Fail?

With a new book, a new publisher, and a new agent, Chuck Palahniuk is feeling unusually good for a man who’s just survived one of the toughest stretches of his career. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
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A Soft Third Quarter for Big Publishers

All four of the large publicly held trade publishers saw sales fall in the period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
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LSU-Alabama game a big winner for CBS over the weekend

Nielsen says LSU-Alabama game had the highest ratings for any regular season college football game in eight years Continue reading at ABC News

[ ABC News | 2019-11-12 23:02:58 UTC ]
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The UK’s Tom Fickling, a ‘Sudden’ Publisher of Philip Pullman

Tom Fickling finds himself the publisher of one of the UK’s most successul authors and a partner of the world’s largest trade book publisher. The post The UK’s Tom Fickling, a ‘Sudden’ Publisher of Philip Pullman appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-11-07 06:30:54 UTC ]
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Big Ideas for Incremental Change and Disruption

VANCOUVER, B.C.—Publishers have been taking a hard look at several novel revenue opportunities, some borrowed from other industries but each representing incremental growth potential when spun on a magazine axis. At the recent Content Opportunity Expo, executives from large legacy groups and... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-05 16:00:49 UTC ]
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As Big Business evolved, did it doom the American Dream?

Nicholas Lemann traces the effects as corporations changed from paternalistic to ruthless. Continue reading at The Washington Post

[ The Washington Post | 2019-10-31 21:46:02 UTC ]
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Folio: Show Speakers Highlight Brand Power on Day One

Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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