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Email Lists Are About Quality Over Quantity

Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
More news stories like this | News stories tagged with: #paying attention #sales team #bottom line #big impact #sales pitch #third-party cookies #advertising partners


Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | News stories tagged with: #print titles #printed word #hearst #print publication #ad revenues #sales pitch #increasing sales