Turning Editorial Franchises into Brand Builders and Moneymakers

Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook for an audience of editors and other VIPs. Every year that followed, the event expanded to include a wider audience, mostly comprised of Condé Nast editors, sales and marketing clients and other friends of the brand. In 2015, the magazine decided to sell 100 tickets to the event. They sold out within minutes. “We realized that we might have something there,” says Bree McKenney, head of marketing for Condé Nast's lifestyle division. “So the following year we pivoted the event from being exclusively for insiders to consumer facing. We knew that the experiential strategy would be a great way for our audience to touch and feel and taste what they love about the brand.” Ticket sales have since grown tenfold for what is now a weekend-long event, featuring sit-down meals and cooking classes with the hosts featured in Bon Appétit's popular videos and passes to Saturday night's "Hot 10 Party" ranging from $199 to $499. Bon Appétit expects more than 3,000 people to attend four days of eating, drinking, cooking this October in what’s evolved into "BA’s Best Weekend Ever." Driving the brand At a time when any site can throw together a listicle and hope that it goes viral, legacy print... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-09-27 19:55:46 UTC ]

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Bonnier Books UK Names Brooke Perkins for ‘North American Expansion’

Brooke Perkins becomes Bonnier Books UK's 'specialty markets' lead for North America, after a similar post for Australia's Lake Press. The post Bonnier Books UK Names Brooke Perkins for ‘North American Expansion’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-11-21 20:22:42 UTC ]
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Storytel Has Profitable Q2, Former Bonnier Exec Named CEO

Outgoing Storytel CEO Johannes Larcher touted a sales increase of 9% and operating profit of $4.4 million in its second quarter as "the best financial performance in the history of the company." Larcher's replacement, Bodil Ericsson Torp, starts on October 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-31 04:00:00 UTC ]
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Bonnier Books UK Joins Spotify’s Audiobooks Offer

Spotify's Duncan Bruce says that 14 of the Top 50 'Audiobooks in Premium' titles were released before 2020, as Bonnier Books UK signs up. The post Bonnier Books UK Joins Spotify’s Audiobooks Offer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-21 14:50:14 UTC ]
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S&S Marks 100 Years with Back-to-Back Celebrations

On April 8 and 9, Simon & Schuster hosted two star-studded centenary fetes in New York City to celebrate the 100th anniversary of its founding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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Simon & Schuster Kicks Off Its Centennial Celebration

The country's third largest trade publisher will mark its 100th anniversary with a series of events, starting with the release of the Simon & Schuster 100, a selection of titles that the company says reflects the scope of its publishing program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-31 00:00:00 UTC ]
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Society of Authors calls use of bad reviews for book blurbs ‘morally questionable’

After several critics complained of being quoted out of context on the covers of Jordan Peterson’s new book, the industry body has spoken out against the practiceThe Society of Authors (SoA) has spoken out against publishers misrepresenting negative reviews on book covers and the UK publisher... Continue reading at The Guardian

[ The Guardian | 2023-09-01 06:02:22 UTC ]
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Markus Dohle, Ethan Mollick to Keynote AI Webinar

Former Penguin Random House CEO Markus Dohle and Ethan Mollick, associate professor at the Wharton School and author of the newsletter 'One Useful Thing,' will present keynote addresses at PW’s Artificial Intelligence: Revolution and Opportunity in Trade Publishing webinar on September 27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Book banning is sweeping parts of America. These celebrities want you to help stop it

Celebrities including Julia Roberts, Julianna Margulies, and Selma Blair are urging people to take part in the #LetAmericaRead campaign. April is National School Library Month but, unfortunately, some of the books in school libraries have never been under greater threat in parts of America than... Continue reading at Fast Company

[ Fast Company | 2023-04-11 12:01:00 UTC ]
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Phaidon Celebrates 100 Years

Phaidon Press will celebrate its 100th anniversary in September with a slate of events, exhibitions, original digital content, and sales initiatives. Continue reading at Publishers Weekly

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Samiya Bashir to Lead Lambda Literary as Executive Director

Poet, associate professor at Reed College, and two-time Lambda Literary Award honoree Samiya Bashir has been selected as Lambda Literary's next leader. She spoke with 'PW' about her hopes for the organization. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-12 04:00:00 UTC ]
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UNC Press Marks a Century of Publishing in the Tar Heel State

The University of North Carolina Press has much to celebrate as it marks its 100th anniversary. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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James Joyce is on my summer reread list. Also, Colette.

I’ll revisit "Ulysses" on its 100th anniversary and delve into "Cheri" as well as works by wonderful modern writers like Guy Gavriel Kay. Continue reading at The Washington Post

[ The Washington Post | 2022-06-15 16:48:29 UTC ]
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Review: What Selma Blair's memoir has to teach us all about self-medication

In "Mean Baby," "Cruel Intentions" star Selma Blair discusses the very long road to her diagnosis of multiple sclerosis with charm and candor. Continue reading at Los Angeles Times

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Selma Blair Has a Soft Spot for Holocaust Books

“I am drawn to the idea of continuing to bear witness to that horrible time,” says the actor, whose new book is “Mean Baby: A Memoir of Growing Up.” Continue reading at The New York Times

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Ukrainian children’s book to be published in UK as charity fundraiser

Author Larysa Denysenko wrote introduction to Maya and Her Friends while sheltering from missiles in Kyiv“As I write to you, rockets are flying outside my windows, and at a distance of 20km from my house, Russian aggressors are destroying the suburbs of Kyiv,” author Larysa Denysenko says in an... Continue reading at The Guardian

[ The Guardian | 2022-03-11 11:15:48 UTC ]
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Braybrooke joins Bonnier to launch new imprint as Slight steps up at Scribe

Scribe UK publisher and m.d. Sarah Braybrooke is to join Bonnier Books UK, becoming the publishing director of a new non-fiction imprint. Her departure sees Molly Slight, Adam Howard and Aoife Datta all promoted at Scribe, with Slight appointed publisher at the firm. Continue reading at The Bookseller

[ The Bookseller | 2022-01-31 18:30:02 UTC ]
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Recurrent Ventures’ Refurbished Outdoor Titles See 70% Audience Growth

Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream and Outdoor Life, have seen audience, revenue and staff growth since their acquisition, making a positive case for private equity-backed media. Year over year... Continue reading at AdWeek

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Kepler moves to Zaffre in 'major' three-book deal

Lars Kepler has moved to Zaffre in a "major" acquisition for the Bonnier imprint, which has bagged two Joona Linna titles and another novel.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-06 03:55:20 UTC ]
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Heligo set to launch into business and smart thinking space with fresh approach

Bonnier Books UK’s new list Heligo Books is seeking to broaden the market for business and smart thinking books by reaching new audiences with strong branding, says its editorial director Rik Ubhi. Continue reading at The Bookseller

[ The Bookseller | 2021-12-17 03:27:21 UTC ]
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Bonnier snaps up two new titles from Newbery Medal winner Barnhill

Piccadilly Press and Hot Key Books, imprints of Bonnier Books UK, have acquired two new “enchanting” titles from the New York Times bestselling author Kelly Barnhill.   Continue reading at The Bookseller

[ The Bookseller | 2021-12-16 08:33:07 UTC ]
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