Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook for an audience of editors and other VIPs. Every year that followed, the event expanded to include a wider audience, mostly comprised of Condé Nast editors, sales and marketing clients and other friends of the brand. In 2015, the magazine decided to sell 100 tickets to the event. They sold out within minutes. “We realized that we might have something there,” says Bree McKenney, head of marketing for Condé Nast's lifestyle division. “So the following year we pivoted the event from being exclusively for insiders to consumer facing. We knew that the experiential strategy would be a great way for our audience to touch and feel and taste what they love about the brand.” Ticket sales have since grown tenfold for what is now a weekend-long event, featuring sit-down meals and cooking classes with the hosts featured in Bon Appétit's popular videos and passes to Saturday night's "Hot 10 Party" ranging from $199 to $499. Bon Appétit expects more than 3,000 people to attend four days of eating, drinking, cooking this October in what’s evolved into "BA’s Best Weekend Ever." Driving the brand At a time when any site can throw together a listicle and hope that it goes viral, legacy print... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
Hot Key Books, an imprint of Bonnier Books UK, will publish How the King of Elfhame Learned to Hate Stories by Holly Black, a standalone book from the same universe as her Folk of Air children's series. Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 06:55:08 UTC ]
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Bonnier Books UK has acquired Kate MacDougall's story of the dog walking business she founded in her mid-twenties, London’s No1 Dog Walking Agency. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 04:39:15 UTC ]
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Some publishers already reeling from lost revenue as a result of the COVID-19 pandemic are about to take another hit. Amazon says it will soon drastically reduce the commission rates of its affiliate marketing program—the cut of sales it rewards to participating websites that drive customers to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-15 01:15:20 UTC ]
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“I KNEW I WAS QUEER the moment my consciousness had evolved enough to formulate thoughts,” Lydia R. Otero writes in the introduction to the memoir In the Shadows of the Freeway: Growing Up Brown & Queer. In this compelling examination, Otero draws upon decades of experience as a historian... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-04-13 17:00:43 UTC ]
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Both Hachette UK and Bonnier Books UK have revealed they are furloughing roughly 10% of their overall workforces. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 07:24:49 UTC ]
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Bonnier Books UK's Hot Key imprint is to publish How It All Blew Up, Arvin Ahmadi's third YA novel. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 23:22:32 UTC ]
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Piccadilly Press, an imprint of Bonnier Books UK, has signed author-illustrator Hannah Peck to its list for her debut three-book series of children’s fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 17:30:10 UTC ]
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[caption id="attachment_144315" align="alignright" width="150"] Steve Grune[/caption] Meredith Corp.'s VP of brand licensing, Steve Grune, is stepping down after 18 months in that role and eight years with the company overall. He'll be succeeded by Toye Cody and Sondra Newkirk, who have each... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-13 15:22:57 UTC ]
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Lynda La Plante's next novel for Bonnier UK sees the beloved crime writer set to reach new readers after the recent 'Widows' rework Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 16:52:09 UTC ]
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Bonnier Books UK has announced a raft of new books by Louise Pentland publishing across its adult non-fiction, adult fiction and children’s fiction imprints. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 12:01:32 UTC ]
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Publishers including Penguin Random House, Pearson, Bonnier Books UK and Macmillan Education have donated books they planned to use at the cancelled London Book Fair to the Book Trade Charity. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 20:10:12 UTC ]
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Hachette and Bonnier Books UK are the latest publishers to announce they will no longer be sending staff to the Bologna Book Fair as a result of the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 17:59:23 UTC ]
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Bonnier Books UK has acquired Freya Sampson's debut novel The Last Library—an "ode to libraries and the ability they possess to bring the unlikeliest of people together". Continue reading at The Bookseller
[ The Bookseller | 2020-03-06 07:58:22 UTC ]
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Bonnier Books UK has promoted Francesca Russell to publicity director across its adult trade business while Karen Stretch has been made campaigns director. Continue reading at The Bookseller
[ The Bookseller | 2020-03-06 06:04:33 UTC ]
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Today feels like one of the bad days. But as your mother always told you, silver linings hang out in the strangest of places. The brilliant Tressie McMillan Cottom, Associate Professor of Sociology at Virginia Commonwealth University, whose most recent book Thick was shortlisted for the National... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-05 18:42:14 UTC ]
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The Bonnier Group has delivered a 35% increase in operating profit in its latest accounts. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 10:21:24 UTC ]
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Welbeck has appointed Bonnier Books UK’s Oliver Holden-Rea as senior commissioning editor, working on a new narrative non-fiction list. Continue reading at The Bookseller
[ The Bookseller | 2020-02-27 12:25:23 UTC ]
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Bonnier Books have revealed promotions for Sophie Orme (pictured) and Claire Johnson-Creek in the editorial team taking place with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 19:44:22 UTC ]
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Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
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Publisher Eva Bonnier and author David Lagercrantz are among the signatories of an open letter calling for the release of Gui Minhai, a bookseller imprisoned in China. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 16:34:50 UTC ]
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