Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook for an audience of editors and other VIPs. Every year that followed, the event expanded to include a wider audience, mostly comprised of Condé Nast editors, sales and marketing clients and other friends of the brand. In 2015, the magazine decided to sell 100 tickets to the event. They sold out within minutes. “We realized that we might have something there,” says Bree McKenney, head of marketing for Condé Nast's lifestyle division. “So the following year we pivoted the event from being exclusively for insiders to consumer facing. We knew that the experiential strategy would be a great way for our audience to touch and feel and taste what they love about the brand.” Ticket sales have since grown tenfold for what is now a weekend-long event, featuring sit-down meals and cooking classes with the hosts featured in Bon Appétit's popular videos and passes to Saturday night's "Hot 10 Party" ranging from $199 to $499. Bon Appétit expects more than 3,000 people to attend four days of eating, drinking, cooking this October in what’s evolved into "BA’s Best Weekend Ever." Driving the brand At a time when any site can throw together a listicle and hope that it goes viral, legacy print... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
Nine Eight Books, the music imprint of Bonnier Books UK, has acquired the “compelling and pertinent memoir” from 1960s soul legend P P Arnold. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 22:10:47 UTC ]
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Embla Books, the digital-first imprint of Bonnier Books UK, has secured two “laugh-out-loud” romantic comedies from Rachel Bowdler. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 05:16:19 UTC ]
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The beloved Guardian writer finished Holding Tight, Letting Go before she died of cancer earlier this yearA memoir by the late journalist Sarah Hughes, who died from cancer earlier this year, will be published next March, tackling topics from planning your own funeral to the importance of trashy... Continue reading at The Guardian
[ The Guardian | 2021-12-13 14:25:04 UTC ]
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More than 50 signatories, including Bonnier Books UK c.e.o. Perminder Mann and the Society of Authors, have urged literary festival organisers to keep festivals hybrid as part of a new campaign. Continue reading at The Bookseller
[ The Bookseller | 2021-12-10 07:38:14 UTC ]
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Zaffre, the flagship adult fiction imprint of Bonnier Books UK, has acquired two "magnificent" thrillers from T M Logan. Continue reading at The Bookseller
[ The Bookseller | 2021-11-21 16:40:21 UTC ]
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Bonnier Books UK imprint John Blake has landed a “shocking” memoir by Luis Elizondo, the former head of the US government’s highly sensitive UFO programme. Continue reading at The Bookseller
[ The Bookseller | 2021-11-12 02:01:18 UTC ]
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Bonnier Books UK has appointed Little Tiger's Ella Whiddett as editor, where she will be commissioning for the Hot Key Books and Piccadilly Press imprints. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 11:39:26 UTC ]
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Virago will publish Mean Baby, the memoir of actress Selma Blair, exploring her career, struggles with addiction, life with multiple sclerosis (MS) and advocacy alongside her role as a mother. Continue reading at The Bookseller
[ The Bookseller | 2021-10-26 09:44:11 UTC ]
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Bonnier Books UK is launching a "mission-oriented start-up" publisher, Footnote Press, in 2022 in what is billed as a “pioneering” partnership with founders Vidisha Biswas and Sujoy Roy. Continue reading at The Bookseller
[ The Bookseller | 2021-10-26 07:32:05 UTC ]
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Bernadette Agius will move from Bonnier Books UK to become m.d. of Welbeck Publishing Group’s Australia and New Zealand subsidiary while Juliet Rogers will replace her at Echo Publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 18:59:33 UTC ]
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Bonnier Books UK imprint Nine Eight has landed the first-ever official guide to every Christmas number one single between 1952 and 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 08:57:24 UTC ]
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Bonnier Books UK imprint Piccadilly Press has teamed up with Konnie Huq to celebrate National Teachers’ Day, delivering two free online lessons on 5th October. Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 15:28:41 UTC ]
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Studio Press, an imprint of Bonnier Books UK, has acquired More is More Décor by interior designer and Instagrammer Siobhan Murphy. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 17:12:14 UTC ]
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Bonnier Books UK imprint Zaffre has acquired two more books in Cathy Lake’s Country Village series, which began with 2020's The Country Village Christmas Show and 2021's The Country Village Summer Fete. Continue reading at The Bookseller
[ The Bookseller | 2021-08-31 08:55:04 UTC ]
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Nine Eight, Bonnier Books UK's new music imprint, will publish Being Britney: Pieces of a Modern Icon by Jennifer Otter Bickerdike in November 2021, the first book to provide a "sympathetic yet objective re-examination of Britney Spears' cultural impact". Continue reading at The Bookseller
[ The Bookseller | 2021-08-19 02:29:30 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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Bonnier Books UK has acquired independent Scottish publisher Black & White Publishing as part of its long-term strategy for growth. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 19:25:22 UTC ]
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Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller
[ The Bookseller | 2021-07-10 01:13:24 UTC ]
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Bonnier Books UK has bought comedian Josh Widdicombe’s first book, billed as part-childhood memoir, part-comic history of 1990s television and culture. Continue reading at The Bookseller
[ The Bookseller | 2021-05-07 23:03:11 UTC ]
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Bonnier Books UK's new digital-first imprint Embla Books has bought Laura Starkey's debut, Rachel Ryan’s Resolutions, as its first acquisition. Continue reading at The Bookseller
[ The Bookseller | 2021-03-22 11:15:26 UTC ]
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