Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook for an audience of editors and other VIPs. Every year that followed, the event expanded to include a wider audience, mostly comprised of Condé Nast editors, sales and marketing clients and other friends of the brand. In 2015, the magazine decided to sell 100 tickets to the event. They sold out within minutes. “We realized that we might have something there,” says Bree McKenney, head of marketing for Condé Nast's lifestyle division. “So the following year we pivoted the event from being exclusively for insiders to consumer facing. We knew that the experiential strategy would be a great way for our audience to touch and feel and taste what they love about the brand.” Ticket sales have since grown tenfold for what is now a weekend-long event, featuring sit-down meals and cooking classes with the hosts featured in Bon Appétit's popular videos and passes to Saturday night's "Hot 10 Party" ranging from $199 to $499. Bon Appétit expects more than 3,000 people to attend four days of eating, drinking, cooking this October in what’s evolved into "BA’s Best Weekend Ever." Driving the brand At a time when any site can throw together a listicle and hope that it goes viral, legacy print... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
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Through his businesses, Rupert Murdoch pushed a world view with the pursuit of money at its heartThere are not many chairmanships of companies that would so fascinate writers, and television producers, that they would make four series about them. Rupert Murdoch’s long tenure at Fox and News Corp... Continue reading at The Guardian
[ The Guardian | 2023-09-22 17:40:41 UTC ]
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The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age
[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Kara Welsh, president of PRH’s Ballantine Group—home of the Ballantine Bantam Dell imprints—announced a number of editorial promotions within the group. Those include the promotion of Kara Cesare to v-p and editor-in-chief of BBD. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
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Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian
[ The Guardian | 2023-09-18 14:31:47 UTC ]
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Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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Publishers of interactive formats extend key franchises with exciting new titles and products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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After more than 30 years at the company, Jim Milliot will retire as editorial director of 'PW' at the end of 2023, with Jonathan Segura set to succeed him in the position, among other editorial changes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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Alice Oseman’s tale of queer romance is a global success story built on fans who want to feel good about themselves in tough timesAfter boy met boy in a crowdfunded graphic novel set in a British grammar school in 2018, hearts began to flutter and tills started to ring around the world. This... Continue reading at The Guardian
[ The Guardian | 2023-08-03 17:41:27 UTC ]
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We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company
[ Fast Company | 2023-07-19 10:00:00 UTC ]
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As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek
[ AdWeek | 2023-07-12 00:00:00 UTC ]
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The Jan. 6 Report could be reprinted or recorded by any publisher. So when Macmillan Audio got the draft, the race unfolded with the precision of a heist film. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-13 13:00:31 UTC ]
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Kenan Orhan’s debut, I Am My Country, feels like much more than just a book of imaginative short stories set in and around the author’s ancestral homeland of Turkey. The powerful collection could be said to comprise a series of real “small rebellions” — enacted by its characters, prose, and the... Continue reading at Electric Literature
[ Electric Literature | 2023-06-13 11:01:00 UTC ]
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The Harry Potter publisher ascribes its record profits to a hunger for affordable diversion. That’s the magic of booksIn the gloom of a UK economy teetering on the edge of recession, a glittering puff of smoke wafted up last week from the publisher that will for ever be associated with Harry... Continue reading at The Guardian
[ The Guardian | 2023-06-04 17:25:05 UTC ]
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Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age
[ Advertising Age | 2023-05-16 17:20:39 UTC ]
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In 'Yellowface,' R. F. Kuang has traded in fantasy fiction for a wild satire on literary scandals over appropriation and plagiarism. How and why she did it. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-15 13:00:29 UTC ]
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Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company
[ Fast Company | 2023-05-14 04:00:00 UTC ]
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Following Maggie Tokuda-Hall's response to a troubling editorial request from Scholastic's Rising Voices Library, Candlewick is expediting a reprint of Maggie Tokuda-Hall's 'Love in the Library' and will promote the ebook alongside Freedom to Learn's National Day of Action. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
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In this excerpt from ‘Gunflight,’ Ryan Busse, a former firearms exec turned gun-safety activist, explores the industry’s response to America’s first high-profile school shooting, and the shift to today’s radicalized gun landscape. Ryan Busse is a former firearms executive who spent 25 years at... Continue reading at Fast Company
[ Fast Company | 2023-04-26 05:00:00 UTC ]
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