Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook for an audience of editors and other VIPs. Every year that followed, the event expanded to include a wider audience, mostly comprised of Condé Nast editors, sales and marketing clients and other friends of the brand. In 2015, the magazine decided to sell 100 tickets to the event. They sold out within minutes. “We realized that we might have something there,” says Bree McKenney, head of marketing for Condé Nast's lifestyle division. “So the following year we pivoted the event from being exclusively for insiders to consumer facing. We knew that the experiential strategy would be a great way for our audience to touch and feel and taste what they love about the brand.” Ticket sales have since grown tenfold for what is now a weekend-long event, featuring sit-down meals and cooking classes with the hosts featured in Bon Appétit's popular videos and passes to Saturday night's "Hot 10 Party" ranging from $199 to $499. Bon Appétit expects more than 3,000 people to attend four days of eating, drinking, cooking this October in what’s evolved into "BA’s Best Weekend Ever." Driving the brand At a time when any site can throw together a listicle and hope that it goes viral, legacy print... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
[caption id="attachment_120384" align="alignright" width="150"] LIz Vaccariello[/caption] On Wednesday, Meredith Corp. announced several moves within its National Media Group, concurrent with the shuttering of 87 year-old Family Circle, which it had owned since 2005. "These promotions and... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-17 21:22:45 UTC ]
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Bonnier Books UK is revving up for a “next level” immersive event to promote Jenson Button’s second book, How to be an F1 Driver. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 15:18:20 UTC ]
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Scholastic reveals the cover for the forthcoming The Hunger Games prequel in this week's pictures round-up, while Bonnier holds a "pink party" for Breast Cancer Awareness Month and American illustrator Jon Agee visits the UK. Continue reading at The Bookseller
[ The Bookseller | 2019-10-11 08:40:39 UTC ]
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Bonnier imprint Blink has bagged a Brexit-inspired “comedy of errors” in the style of Shakespeare by Boris Starling. Continue reading at The Bookseller
[ The Bookseller | 2019-10-07 23:25:59 UTC ]
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Bon Appétit’s "Hot 10" list of the best new restaurants in the country began as a typical magazine feature when it made its debut in BA's September restaurants issue in 2009. The following year, the magazine threw a party to honor and celebrate the restaurants, inviting them to New York to cook... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-27 19:55:46 UTC ]
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Bonnier Books UK has triumphed in a nine-way auction for Christiana Figueres and Tom Rivett-Carnac’s "defining" book on the climate crisis. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 13:51:14 UTC ]
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Bonnier Books UK will feature recordings of convicted killers in an audiobook of true crime bestseller Talking with Serial Killers: The World’s Most Evil. Continue reading at The Bookseller
[ The Bookseller | 2019-09-11 20:04:55 UTC ]
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Elise Burns is leaving Bloomsbury to join Bonnier Books UK as its new trade sales and export director. Continue reading at The Bookseller
[ The Bookseller | 2019-09-02 22:43:52 UTC ]
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Bonnier Books UK imprint Blink has netted two football titles with Robbie Fowler’s “definitive” autobiography and the fifth publication from freestylers The F2. Continue reading at The Bookseller
[ The Bookseller | 2019-08-29 13:07:40 UTC ]
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[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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Toronto-based Wattpad announces another international content development deal for Asian markets, and Sweden's Bonnier has a film option for 'Spotify Untold.' The post Industry Notes: Wattpad and Viu in Partnership; Yellow Bird Options ‘Spotify Untold’ appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-21 05:30:06 UTC ]
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Hearst Magazines announced new roles for three executives within its corporate sales and marketing structure, the first stages of a succession plan following last month's departure of Michael Clinton, who retired and transitioned to an advisory role after spending the last nine years as Hearst... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-15 20:06:35 UTC ]
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Bonnier Books UK has appointed Nick Wright from PRH as its new chief information officer following the departure of Justin King. Continue reading at The Bookseller
[ The Bookseller | 2019-07-31 23:50:44 UTC ]
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Bonnier Books UK imprint Lagom has picked up a breastfeeding guide from Instagram star and mum-of-three Chantelle Edmunds. Continue reading at The Bookseller
[ The Bookseller | 2019-07-31 15:29:10 UTC ]
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Bonnier Books UK has promoted Margaret Stead to publisher of Zaffre and upcoming literary imprint Manilla, with Matt Phillips moving up to become publisher of non-fiction imprints Blink and John Blake. Continue reading at The Bookseller
[ The Bookseller | 2019-07-25 10:05:18 UTC ]
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The former Lord Mayor of Sheffield Magid Magid’s first book, a personal “manifesto for change”, will be published by Bonnier Books UK following a six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 02:14:46 UTC ]
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Lotta Edling is proud of her company’s journalistic excellence, as well as its growth in reach and digital subscription numbers Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-12 18:30:41 UTC ]
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Bonnier imprint Hot Keys has signed CILIP Carnegie winning and New York Times bestselling author Elizabeth Acevedo in a six-figure three-book pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2019-07-10 16:22:25 UTC ]
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Bonnier Books UK has scooped books by Formula One star Jenson Button and speedway world champion Tai Woffinden in a sporting double. Continue reading at The Bookseller
[ The Bookseller | 2019-07-08 14:05:40 UTC ]
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[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
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