The momentum around Pride month and the LGBTQ+ community is only growing. More brands than ever are donning rainbows and equal signs, donating to LGBTQ+ causes and launching their own Pride-themed events and merchandise to show their support and connect with people who back the cause. This year, efforts are especially abundant as WorldPride is coming to the United States for the first time, marking the 50th anniversary of the tragic Stonewall Uprising. Millions of people will visit New York City for events spanning the month of June, with an expected 4.5 million marching in the Pride Parade on June 30, and everyone wants in on the action. Here’s how brands are participating: An abundance of Pride collections It seems like every year there are more and more brands coming out with their own colorful Pride collections, whether it’s T-shirts, hats or shoes. Usually, proceeds go towards nonprofits that support LGBTQ+ rights and the community or brands make a donation ahead of time. For some brands, Pride collections are a natural fit. MeUndies, for instance, was built on the premise of inclusivity and self-expression. The brand is in it’s third year of involving Pride in its collections and advertising and, this year, it’s Pride collection is in association with DJ and EDM producer GRiZ, an outspoken advocate for the LGBTQ+ community. From every pair sold, $1 will be donated to Miley Cyrus’ nonprofit Happy Hippie Foundation. J.Crew, Kenneth Cole, Under Armour, Gap, Calvin... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-07 18:05:34 UTC ]
The activist-quarterback discusses the defining moment that sparked his new children’s book, ‘I Color Myself Different.' Continue reading at The Washington Post
[ The Washington Post | 2022-04-06 09:00:00 UTC ]
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The momentum around Pride month and the LGBTQ+ community is only growing. More brands than ever are donning rainbows and equal signs, donating to LGBTQ+ causes and launching their own Pride-themed events and merchandise to show their support and connect with people who back the cause. This... Continue reading at Advertising Age
[ Advertising Age | 2019-06-07 18:05:34 UTC ]
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The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews
[ Betanews | 2014-11-25 00:00:00 UTC ]
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To hear it from AOL, content and brands are the keys to the companys comeback strategy. But some in the industry wonder if the companys new pick to lead ad sales muddies the message. In a memo to staff Monday, AOL CEO Tim Armstrong announced that ad sales chief Jeff Levick would be... Continue reading at AdWeek
[ AdWeek | 2011-07-27 00:00:00 UTC ]
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