To hear it from AOL, content and brands are the keys to the companys comeback strategy. But some in the industry wonder if the companys new pick to lead ad sales muddies the message. In a memo to staff Monday, AOL CEO Tim Armstrong announced that ad sales chief Jeff Levick would be transitioning out of the company in six weeks. Armstrong also said that Ned Brody, formerly president of AOLs Advertising.com group, would be promoted to the new position of Chief Revenue Officer and President of Advertising.com, responsible for all global O&O advertising, sales and ad and publishing products. As the company focuses on growth, Armstrong said the shift is intended to unify a premium strategy for advertisers and publishers and connect the companys premium brand formats to its owned and operated properties and the network. But some media buyers question what Brodys pedigree in the data-heavy, targeting world of Advertising.com portends for AOLs efforts at building out the crucial brand relationships. Its curious, said a digital media buying executive. Pointing to onetime AOL CEO Randy Falcos decision to move former Advertising.com head Lynda Clarizio to the companys top ad position, she said pulling leadership from Advertising.com to lead AOL ad sales has not been successful for the company in the past. While she viewed Levick as a believer in brand building, she said other former Advertising.com talent has not been effective in winning over buyers more interested... Continue reading at 'AdWeek'
[ AdWeek | 2011-07-27 00:00:00 UTC ]
A global hotelier has scored a Manhattan home near where his company first put down roots.Richard Chiu, founder of the chain Warwick Hotels and Resorts, whose initial acquisition in 1980 was Midtown’s Warwick Hotel, purchased the three-bedroom condo on Columbus Circle for $17.3 million,... Continue reading at Crains New York
[ Crains New York | 2024-09-24 17:00:13 UTC ]
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The activist-quarterback discusses the defining moment that sparked his new children’s book, ‘I Color Myself Different.' Continue reading at The Washington Post
[ The Washington Post | 2022-04-06 09:00:00 UTC ]
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Olin Corp. said Monday that it has added two directors to its board as part of a new agreement with activist investor Sachem Head Capital Management LP, which owns about a 9.5% interest in the chemical manufacturer. Olin said Scott Ferguson, Sachem Head's founder and managing partner, and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-02 17:51:21 UTC ]
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The momentum around Pride month and the LGBTQ+ community is only growing. More brands than ever are donning rainbows and equal signs, donating to LGBTQ+ causes and launching their own Pride-themed events and merchandise to show their support and connect with people who back the cause. This... Continue reading at Advertising Age
[ Advertising Age | 2019-06-07 18:05:34 UTC ]
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Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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The election results are in for the ABA board. Burton of The King's English in Salt Lake will serve a two-year term as president; Robert Sindelar, managing partner of Third Place Books in Lake Forest, Wash., as v-p/secretary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
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The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews
[ Betanews | 2014-11-25 00:00:00 UTC ]
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For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated... Continue reading at AdWeek
[ AdWeek | 2014-05-31 00:00:00 UTC ]
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To hear it from AOL, content and brands are the keys to the companys comeback strategy. But some in the industry wonder if the companys new pick to lead ad sales muddies the message. In a memo to staff Monday, AOL CEO Tim Armstrong announced that ad sales chief Jeff Levick would be... Continue reading at AdWeek
[ AdWeek | 2011-07-27 00:00:00 UTC ]
More news stories like this