#direct-to-consumer brands

Publishing news tagged with #direct-to-consumer brands


How DTC brands plot their PR strategies

While there’s been much deliberation over the best marketing strategies of direct-to-consumer brands, and how those have evolved as the main digital channels like Facebook and Google have become oversaturated and increasingly expensive, there’s been less time spent on the early-days PR... Continue reading at 'Digiday'

[ Digiday | 2019-06-07 04:01:57 UTC ]
More news stories like this | News stories tagged with: #marketing strategies #direct-to-consumer brands #time spent


YouTube is targeting direct-to-consumer brands with a ‘DTC council’

Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-05-17 04:01:28 UTC ]
More news stories like this | News stories tagged with: #post youtube #ad revenue #direct-to-consumer brands


How commerce publishers cozy up to direct-to-consumer brands

As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct-to-consumer brands #facebook ads #commerce-focused publishers