Crankstart officially takes over as the supporter of the Booker Prize on 1st June, ending 18 years of sponsorship by The Man Group. Continue reading at 'The Bookseller'
[ The Bookseller | 2019-05-31 17:35:51 UTC ]
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Crankstart officially takes over as the supporter of the Booker Prize on 1st June, ending 18 years of sponsorship by The Man Group. Continue reading at The Bookseller
[ The Bookseller | 2019-05-31 17:35:51 UTC ]
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The Booker Prize Foundation has signed an agreement with the Crankstart Foundation to take over sponsorship of the Booker prizes from the Man Group, which has ended its 18 year support off the awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-28 00:00:00 UTC ]
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Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek
[ AdWeek | 2019-05-31 19:45:16 UTC ]
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The Booker Prize will be sponsored by Silicon Valley venture capitalist Sir Michael Moritz's charitable foundation Crankstart in a five-year deal, it has been announced. Continue reading at The Bookseller
[ The Bookseller | 2019-02-28 00:00:00 UTC ]
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Man Group, which has sponsored the Booker Prize since 2002 - as well as sponsoring its International Prize from its beginning in 2005 - is to end its association with the prizes at the end of 2019. The Booker Prize Foundation said its trustees were "in discussion with a new sponsor and are... Continue reading at The Bookseller
[ The Bookseller | 2019-01-28 00:00:00 UTC ]
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The Booker Prize Foundation said yesterday that it was "confident" of finding a new sponsor following the decision of the hedge fund company the Man Group to end its association with the Booker Prize and the Booker International Prize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-28 00:00:00 UTC ]
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Perform has hired Martyn Jones, the former publishing director for Stuff and FourFourTwo, as its global brand sponsorship director as part of the company's expansion. Continue reading at Media Week
[ Media Week | 2013-07-05 00:00:00 UTC ]
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Waterstones is rolling out a new branding campaign set to emphasise the benefits of shopping in a... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday
[ Digiday | 2018-11-17 00:00:00 UTC ]
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Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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The Man Booker Prize is unaffected by Tesco’s merger with The Booker Group, its organisers have clarified. Continue reading at The Bookseller
[ The Bookseller | 2017-01-28 00:00:00 UTC ]
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Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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From books about disintegrating relationships and countries to a worker’s-eye view of Korea and a story of farmers in Brazil, the selected titles engage with current realities, say the judging panelKorean writer Hwang Sok-yong and German author Jenny Erpenbeck appear on this year’s International... Continue reading at The Guardian
[ The Guardian | 2024-04-09 13:00:09 UTC ]
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Today, the International Booker Prize—which seeks to honor the best novels and short story collections in translation published in the UK and/or Ireland every year—announced its 2024 longlist. The 13 books on this year’s longlist were selected from 149 books published between May 1, 2023 and... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-11 14:33:09 UTC ]
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The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Hours before sunrise on Monday morning, United Launch Alliance’s brand spankin’ new Vulcan Centaur rocket is scheduled to make its maiden flight carrying a historic passenger: Peregrine, the first American lunar lander to be sent to the moon in over 50 years. And its mission could mark a turning... Continue reading at Engadget
[ Engadget | 2024-01-07 14:00:38 UTC ]
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By reusing and repurposing existing writing into viral fragments on Twitter, the account functioned like today’s chatbots. The Guardian spoke to Jacob Bakkila, the human behind the accountMore than a decade before an AI-powered chatbot could do your homework, help you make dinner or pass the bar... Continue reading at The Guardian
[ The Guardian | 2024-01-03 15:00:04 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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