The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel destinations to images of athletes wearing its products in order to appear higher in Google search. In response, Wikipedia updated The North Face’s Wikipedia page with a section linking to information on its Wikipedia deception. Rearing from plenty of backlash online, The North Face has apologized and ended the campaign. The hacking attempt is nothing new to Wikipedia. Since Wikipedia launched in 2001, multiple brands and agencies have manipulated the site’s open format, which allows anyone to edit articles, for their own marketing gain. Among brands previously called out are Burger King, SeaWorld and NBC News. Violations of trust Of course, Wikipedia has conflict-of-interest and paid-disclosure policies in place to eliminate articles that that mislead its large audience. After all, it’s accessed by more than 1.5 billion unique devices a month and is edited more than 350 times a minute. That’s according to Zack McCune, senior global brand manager at the Wikimedia Foundation, the nonprofit that operates Wikipedia and its 250,000 volunteer editors, who have greater editing powers than the general public. But clearly, such policies haven’t stopped brands like The North Face. “When brands... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
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The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
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The latest book by Benjamin Zephaniah follows a Trinidadian woman who boarded the Windrush to pursue her singing dream. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 07:13:29 UTC ]
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Profile has acquired the Cundill History Prize-winning Blood on the River: A Chronicle of Mutiny and Freedom on the Wild Coast, a "gripping and immersive" work of history uncovering a little-known slave revolt, by Marjoleine Kars. Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 00:06:45 UTC ]
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The History Press has snapped up a new book on how the CIA has shaped history, by David Charlwood. Continue reading at The Bookseller
[ The Bookseller | 2021-11-21 23:38:12 UTC ]
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THIS IS THE 37th in a series of dialogues with artists, writers, and critical thinkers on the question of violence. This conversation is with Ariella Aïsha Azoulay, a theorist of photography and visual culture. She is a professor of Modern Culture and Media and the Department of Comparative... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-03-02 13:30:59 UTC ]
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Next time you or the kids are looking for an informative nonfiction or historical fiction read, pick up one of these comics about history and culture. Continue reading at Book Riot
[ Book Riot | 2019-12-10 11:42:18 UTC ]
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It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday
[ Digiday | 2018-11-17 00:00:00 UTC ]
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The late physicist’s editor, Peter Guzzardi, recalls his first meetings with Hawking and how his book became a bestsellerStephen Hawking dies aged 76I first encountered Stephen Hawking on the cover of the New York Times magazine. Inside, its pages told a story we all know today, but at the time... Continue reading at The Guardian
[ The Guardian | 2018-03-14 00:00:00 UTC ]
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Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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In this edition of our monthly thematic roundup of BookLife titles, we feature books on world and military history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-22 05:00:00 UTC ]
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In an era of exponentially advancing technology, staying ahead of the curve can feel like a full-time job. This fairly describes the career of acclaimed science fiction author Neal Stephenson, who invented the term “metaverse,” cemented the notion of a digital “avatar,” and received oblique... Continue reading at Literrary Hub
[ Literrary Hub | 2024-11-08 09:56:48 UTC ]
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This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday
[ Digiday | 2024-11-07 05:01:00 UTC ]
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Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek
[ AdWeek | 2024-11-04 19:20:03 UTC ]
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"We know from history that a way you control a nation is by controlling what its citizens read" — Jodi Picoult Continue reading at Book Riot
[ Book Riot | 2024-11-01 11:00:00 UTC ]
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Scholar Judith Weisenfeld explains how U.S. psychiatrists pathologized Black religious belief after the abolition of slavery in ‘New World A-Coming: Black Religion and Racial Identity During the Great Migration.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-01 05:00:00 UTC ]
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Thomas Tweed’s sweeping ‘Religion in the Lands That Became America: From the Ice Age to the Information Age’ explores 10,000 years of faith in North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-01 05:00:00 UTC ]
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Scholar Judith Weisenfeld explains how U.S. psychiatrists pathologized Black religious belief after the abolition of slavery in ‘New World A-Coming: Black Religion and Racial Identity During the Great Migration.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-01 05:00:00 UTC ]
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Plus, Barnes & Noble shares its best books of the year. (We can all agree this is too early for that, right?) Continue reading at Book Riot
[ Book Riot | 2024-10-29 11:30:00 UTC ]
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Last week, the Video Game History Foundation (VGHF) released a statement expressing its regret that the US Copyright Office’s refused to grant an exemption to the Digital Millennium Copyright Act (DMCA) to help preserve rare video games. However, the VGHF continued by saying it won’t back down... Continue reading at Engadget
[ Engadget | 2024-10-28 13:58:18 UTC ]
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