The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel destinations to images of athletes wearing its products in order to appear higher in Google search. In response, Wikipedia updated The North Face’s Wikipedia page with a section linking to information on its Wikipedia deception. Rearing from plenty of backlash online, The North Face has apologized and ended the campaign. The hacking attempt is nothing new to Wikipedia. Since Wikipedia launched in 2001, multiple brands and agencies have manipulated the site’s open format, which allows anyone to edit articles, for their own marketing gain. Among brands previously called out are Burger King, SeaWorld and NBC News. Violations of trust Of course, Wikipedia has conflict-of-interest and paid-disclosure policies in place to eliminate articles that that mislead its large audience. After all, it’s accessed by more than 1.5 billion unique devices a month and is edited more than 350 times a minute. That’s according to Zack McCune, senior global brand manager at the Wikimedia Foundation, the nonprofit that operates Wikipedia and its 250,000 volunteer editors, who have greater editing powers than the general public. But clearly, such policies haven’t stopped brands like The North Face. “When brands... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
News tagged with:
#pr firm
The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
More news stories like this | News stories tagged with:
#pr firm
The latest book by Benjamin Zephaniah follows a Trinidadian woman who boarded the Windrush to pursue her singing dream. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 07:13:29 UTC ]
More news stories like this | News stories tagged with:
#history books
#benjamin zephaniah
Profile has acquired the Cundill History Prize-winning Blood on the River: A Chronicle of Mutiny and Freedom on the Wild Coast, a "gripping and immersive" work of history uncovering a little-known slave revolt, by Marjoleine Kars. Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 00:06:45 UTC ]
More news stories like this | News stories tagged with:
#slave revolt
The History Press has snapped up a new book on how the CIA has shaped history, by David Charlwood. Continue reading at The Bookseller
[ The Bookseller | 2021-11-21 23:38:12 UTC ]
More news stories like this | News stories tagged with:
#history press
THIS IS THE 37th in a series of dialogues with artists, writers, and critical thinkers on the question of violence. This conversation is with Ariella Aïsha Azoulay, a theorist of photography and visual culture. She is a professor of Modern Culture and Media and the Department of Comparative... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-03-02 13:30:59 UTC ]
More news stories like this | News stories tagged with:
#post histories
#critical thinkers
#modern culture
#comparative literature
#brown university
Next time you or the kids are looking for an informative nonfiction or historical fiction read, pick up one of these comics about history and culture. Continue reading at Book Riot
[ Book Riot | 2019-12-10 11:42:18 UTC ]
More news stories like this | News stories tagged with:
#living history
#historical fiction
It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday
[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand safety
#social platforms
#ll receive
The late physicist’s editor, Peter Guzzardi, recalls his first meetings with Hawking and how his book became a bestsellerStephen Hawking dies aged 76I first encountered Stephen Hawking on the cover of the New York Times magazine. Inside, its pages told a story we all know today, but at the time... Continue reading at The Guardian
[ The Guardian | 2018-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stephen hawking
#finished reading
#literary agent
Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
More news stories like this |
Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine brands
Journalist Sasha Vasilyuk’s debut novel Your Presence Is Mandatory is a poignant look at the reverberating effects of war through the story of a Ukrainian World War II veteran’s struggle to hide a damaging secret for the sake of his family. Vasilyuk’s book begins with death—the first chapter... Continue reading at Electric Literature
[ Electric Literature | 2024-04-25 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#electric literature
#debut novel
Canadian police say nine people are facing charges in the biggest gold theft in Canadian history from Toronto’s Pearson International airport a year ago Continue reading at ABC News
[ ABC News | 2024-04-18 00:54:39 UTC ]
More news stories like this | News stories tagged with:
#pearson
When I was a child, my grandfather was embroiled in a quiet, and possibly entirely one-sided, feud with his next-door neighbor. Every summer I would visit my grandparents for a week, and follow Grandpa on his morning walks through the woodlot, along a path that skirted the neighbor’s field. Each... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-10 08:54:38 UTC ]
More news stories like this | News stories tagged with:
#reading list
There is a disturbing trend that has emerged in the literary world as of late. Let’s call it the “Fragmented Non-Fiction Art History” book. These titles look good on bookshelves, with their aesthetically-inclined covers and trendy lineup of female artists they purport to be about. The covers are... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-05 09:53:47 UTC ]
More news stories like this | News stories tagged with:
#literary world
The Bookseller Oral History Project, a program intended to document and preserve the history of bookselling in the U.S., has found a permanent home at the University of Iowa Libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#permanent home
#bookseller
The bestselling author’s latest, ‘The Demon of Unrest,’ documents the tense five-month period leading up to the American Civil War. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#erik larson
#confronting history
#bestselling author
The bestselling author’s latest, ‘The Demon of Unrest,’ documents the tense five-month period leading up to the American Civil War Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#erik larson
#bestselling author
During Winter Institute's closing keynote in Cincinnati, author and presidential historian Doris Kearns Goodwin praised indie booksellers and discussed her deeply personal new book, 'An Unfinished Love Story.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#winter institute
#deeply personal