Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months. "What makes Reddit distinct from an advertising perspective are the same qualities that make it distinct in organic spaces," explained Zubair Jandali, vp of sales at Reddit. "We have 70,000 active communities—few places on the web have audiences that are as passionate as ours." Data backs up Jandali's claim. The publisher's traffic hit 51.4 million monthly users in May, up from 28.4 million a year before, according to comScore. It's the kind of stat that seemingly flies in the face of accusations that Reddit's audience is too niche—and sometimes too cruel—for brands to take seriously. But the goal is simple: capitalize on the massive momentum around native advertising with a specialized team to create content, much like the in-house agencies that have made big-name publishers including The New York Times, The Atlantic and Vox Media leaders in the space. Since January, Reddit has hired a team of five creatives to staff an internal agency that works with brands to create ads... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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Judges praise the 13 finalists – all but two published by indie houses – for ‘enriching our idea of what fiction can do’The “finest works of translation from around the world” are almost exclusively published by independent presses – at least according to the Man Booker International prize,... Continue reading at The Guardian
[ The Guardian | 2019-03-13 00:00:00 UTC ]
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Roger McNamee was a mentor Mark Zuckerberg and an early investor in Facebook. Now he has written a book about the "Facebook catastrophe." Continue reading at Wired
[ Wired | 2019-03-11 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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HarperCollins imprint Avon is partnering with the Big Issue magazine to find a new crime writer in a competition launching in March. Continue reading at The Bookseller
[ The Bookseller | 2019-03-01 00:00:00 UTC ]
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Facebook content moderators are suffering breakdowns, paranoia and mental health issues according to a person who claims to be a moderator for the company, and who hosted an anonymous Reddit "Ask Me Anything" Monday night. The interview and questions took place a day after The Verge published an... Continue reading at Advertising Age
[ Advertising Age | 2019-02-27 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about now.5. Shutterstock: Pop-Art Oscars PostersIn time for the Academy Awards, Shutterstock debuted yet another round of pop-art inspired versions of movies for Oscar-nominated films. Among them, a comic... Continue reading at Advertising Age
[ Advertising Age | 2019-02-25 00:00:00 UTC ]
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Trump didn't get specific about the "false" reporting, but it seems likely that he saw the print edition of this morning's New York Times with the headline "Inside Trump's Angry War On Inquiries Around Him" (subhead: "Pressure Tactics Leave the President Exposed to Accusations of Obstruction")... Continue reading at Advertising Age
[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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Comedy writers Katy Brand, Jenny Eclair and Kathy Lette are joining authors Marian Keyes and Allison Pearson to judge the inaugural Comedy Women in Print Prize. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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Bookstore sales in November jumped to $729 million, up from $663 million a year ago. The jump marks an increase of 9.9%, and is culled from preliminary estimates released by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-14 00:00:00 UTC ]
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HQ will publish “a warm, witty, honest, and accessible” account of writer and comedian Katy Brand’s life-long obsession with "Dirty Dancing", I Carried a Watermelon, billed as part-memoir, part homage to the 1987 film. Continue reading at The Bookseller
[ The Bookseller | 2019-02-14 00:00:00 UTC ]
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The North’s biggest children’s creative writing workshop The Big Write is returning in May, Harrogate International Festivals has announced. Continue reading at The Bookseller
[ The Bookseller | 2019-02-09 00:00:00 UTC ]
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Facebook released new features that gives Pages the power to join Groups, which means publishers and brands can officially participate in the group activity that is increasingly becoming a core focus for the company.On Wednesday, Facebook announced a slate of new tools, including the ability for... Continue reading at Advertising Age
[ Advertising Age | 2019-02-08 00:00:00 UTC ]
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Canongate’s publishing director, who joined the list in 2000 after a stint on work experience, explains how the cross-country indie’s brand building has resulted in its recent purple patch. Continue reading at The Bookseller
[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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One of the main attractions of Winter Institute is the chance for booksellers to get their hands on forthcoming titles. Here, attendees share some of the titles that got them talking...and excited. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-29 00:00:00 UTC ]
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This month features tales of two revolutions: a debut novel about an Iranian family in the 1970s and a nonfiction narrative about China in the 1940s, when millions left Shanghai. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-01-29 00:00:00 UTC ]
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Cambridge University Press has launched Cambridge Elements, a large-scale programme for research that sits outside the traditional formats of either book or journal article. Continue reading at The Bookseller
[ The Bookseller | 2019-01-16 00:00:00 UTC ]
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Fairfax (17-1) is ready to take on Westchester (18-1) on Friday night in the City Section basketball game of the year. Players are reaching peak form. Fans are ready to stand in line to pack the Fairfax gym. Coaches are ready to put together their final game preparation. Except the game is... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-14 00:00:00 UTC ]
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In fiction, thriller writer Sebastian Fitzek tops the list of Germany's bestselling books in 2018. In nonfiction, the top-selling title is Michelle Obama's 'Becoming.' The post Germany’s Bestselling Books of 2018: Crime, Politics, and Big Questions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-09 00:00:00 UTC ]
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Last year was a bad one for stocks...and it was particularly tough for the 11 companies that make up the Publishers Weekly Stock Index. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-04 00:00:00 UTC ]
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