The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel... Continue reading >> [ Source: Advertising Age | 2019-05-31 19:53:32 UTC ]
It has been about two weeks since the New York Times published an exposé on Facebook's response to bad press and protests against it over the last couple of years. Since then, an outgoing exec took responsibility for hiring a PR firm, Definers... Continue reading >> [ Source: Engadget | 2018-11-30 00:00:00 UTC ]
We would like to hear from Facebook workers following allegations published last week in the New York TimesMark Zuckerberg has defended his leadership of Facebook, claiming ignorance of the company’s relationship with a PR firm that linked its critics with George Soros. Related: Facebook... Continue reading >> [ Source: The Guardian | 2018-11-20 00:00:00 UTC ]
Ion Trewin, literary director of the Booker Prize Foundation, has been diagnosed with untreatable cancer, it has been announced. Trewin was unable to attend the Man Booker Prize ceremony this week. According to a statement released on behalf of the Booker Prize Foundation, Trewin had been... Continue reading >> [ Source: The Bookseller | 2014-10-17 00:00:00 UTC ]
A Christian self-publisher will acquire a PR firm to enhance its services to authors. Continue reading >> [ Source: Publishers Weekly | 2014-05-22 00:00:00 UTC ]