Why Audience Ownership Helps You Control Your Margins

The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating top-notch content, it’s likely that […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
News tagged with: #media landscape #latest challenge #digital publishing

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Eric Danetz Wants to Help Time Inc. Take Over the World

The new SVP and group publisher of Time Inc. International gives Folio: a glimpse inside the media giant's plans for aggressive global expansion. The post Eric Danetz Wants to Help Time Inc. Take Over the World appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-23 00:00:00 UTC ]
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Boydell & Brewer becomes employee-ownership trust

Independent academic and trade publisher Boydell & Brewer has relaunched as an employee-ownership trust after 45 years in private ownership. Continue reading at The Bookseller

[ The Bookseller | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boydell brewer #private ownership


Harry Potter magic helps conjure up profit rise at Bloomsbury

Sales of JK Rowling’s much-loved books jump 133%, boosted by illustrated edition, contributing to 8% profit rise at publisherHarry Potter is still working his magic for the publisher Bloomsbury after nearly 20 years, with sales more than doubling over the past year thanks to a new illustrated... Continue reading at The Guardian

[ The Guardian | 2016-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher bloomsbury #profit rise #jk rowling #harry potter #jim kay #1m copies


Police ask for help in finding missing children’s author

The police are re-appealing for information regarding the missing children’s author Helen Bailey, who was last seen in Royston in April. Continue reading at The Bookseller

[ The Bookseller | 2016-05-18 00:00:00 UTC ]
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BEA 2016: Truth: They’re a Voracious Audience

News flash: a recent study by the Pew Research Center shows that African-American women represent the highest percentage of readers in the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent study #highest percentage


BEA 2016: Susan Elizabeth Phillips: Help Her Reach for the Stars

Susan Elizabeth Phillips didn’t think she’d write so many books in her Chicago Stars series of contemporary romance novels set in the world of a suburban Chicago professional football team. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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YouNow is the latest platform publishers are using to reach young audiences

Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #huffington post #comfort zone


Britain's GCHQ spies helped stop Harry Potter spoilers ending up online - publisher

Britain's spy agency stopped Harry Potter spoilers from leaking to the internet in the lead-up to a book release, its publisher has told ABC Radio. Continue reading at Stuff

[ Stuff | 2016-04-10 00:00:00 UTC ]
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Facebook drives up to 7 times more traffic than Twitter. Get to know your social audience

Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
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School & Library Spotlight: How Publishers Are Helping Librarians

We talk to a number of library marketing departments for details on publisher-made resources created to assist educators and librarians in the classroom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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JK Rowling posts letters of rejection on Twitter to help budding authors

Harry Potter writer shares publishers’ brush-offs for first Robert Galbraith novel in attempt to to inspire other authorsThe Harry Potter author JK Rowling has shared some withering rebuffs publishers sent to her alter ego Robert Galbraith, in an effort to comfort aspiring authors.Rowling posted... Continue reading at The Guardian

[ The Guardian | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert galbraith #rowling posted #popular request #rejection letters #budding authors #boy wizard #@rgalbrath


Nielsen's New COO Explains Why Total Audience Measurement Is Taking So Long

Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading at AdWeek

[ AdWeek | 2016-03-22 00:00:00 UTC ]
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Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today.  The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
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16.9 million viewers for rowdy Republican debate is 2nd biggest audience ever for Fox News

The raucous Republican primary debate gave Fox News its second largest audience ever on Thursday. Nielsen data show an average of 16.9 million viewers tuned into the 11th meeting of the contenders for the 2016 Republican presidential nomination held at the Fox Theatre in Detroit. Only the first... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-05 00:00:00 UTC ]
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Black viewership of the Oscars was only slightly down; Latino audience grew by 8%

The running theme of the 88th Academy Awards was #OscarsSoWhite, but black viewership of the ABC telecast held up compared with last year. Data from Nielsen showed that 3.22 million African Americans tuned in, just 2% under last year’s total. African American viewers made up 9.4% of the total... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-03 00:00:00 UTC ]
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Publishing's future lies in diverse audiences, Chi tells IPG

Publishers need to do a “much better job of catering to underrepresented groups” as they have a responsibility to “represent the experiences of their broad readership”, Elsevier chariman Youngsuk Chi has told the IPG Conference. Continue reading at The Bookseller

[ The Bookseller | 2016-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse audiences #ipg conference


Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms

Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age

[ Advertising Age | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #make money #selling ads #additional cost


Patriots quarterback Tom Brady introduces new puppy with the help of 'The Lion King'

New England Patriots quarterback Tom Brady decided to use social media to introduce a furry new member of the family to the world. On his Facebook page, Brady posted a video introducing the family's new puppy, Fluffy, with the help of a familiar Disney movie. In the video, Brady tries his best... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lion king


Rob Bell Finds New Ministry in Self-Help

Bell, the once-embattled lead pastor of Mars Hill Church, is drawing on his own experiences with risk, failure, and integrity in a guide to ‘How to Be Here Now.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-24 00:00:00 UTC ]
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As publishers lose control, are newspaper websites a dead parrot?

Adblocking and the power of platforms such as Facebook threaten to block the pipes that lead to readersA truth is dawning on media owners (or in many cases it has dawned, but they don’t like to talk about it). Publishing is over. Obviously this isn’t true in its purest sense; publishing is... Continue reading at The Guardian

[ The Guardian | 2016-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #remarkable works #platform level #device level #biggest news #mobile advertising