Why Audience Ownership Helps You Control Your Margins

The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating top-notch content, it’s likely that […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
News tagged with: #media landscape #latest challenge #digital publishing

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The wild bunch: Kate Mosse on why we love out-of-control women

From The Girl on the Train to Gone Girl, badass women rule in today’s blockbusters. Author Kate Mosse picks her favourite justified sinnersThis year has been, in fiction at least, the year of the wild woman. Novels driven by vengeful, unreliable female narrators and psychopathically flawed... Continue reading at The Guardian

[ The Guardian | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller charts #paula hawkins #lisbeth salander #gillian flynn #literary event


Nourry: publishers need to put controls on pricing

Google is "even more aggressive" than Amazon when it comes to control over the pricing of content, the chief of Hachette Livre, Arnaud Nourry, has warned. The chairman and c.e.o of the world’s second largest trade publisher said the search engine company was more dangerous than fellow... Continue reading at The Bookseller

[ The Bookseller | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arnaud nourry #hachette livre


How Super Thursday helped publishers turn over a new leaf

The editor of the Bookseller charts how publicist’s lament over one day’s glut of titles has become a PR triumph for the industry Super Thursday contenders: The good, the bad and the doggone awfulPut down your newspaper, turn away from your screen, and head to your nearest bookshop, for today is... Continue reading at The Guardian

[ The Guardian | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #super thursday #big moment #book business #gift purchases


Google Unveils Project to Load Mobile Web Pages Faster (And Let Publishers Keep Control of Ads)

Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age

[ Advertising Age | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #daily mail #conde nast #huffington post #vox media


Facebook Expands Mobile Video Feature That Helps Content Creators Make Money

In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek

[ AdWeek | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taco bell #jet blue #platform level #makes sense #super bowl


Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show

As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #show appeared


Can children's books help build a better world?

Author SF Said on how almost all the world’s problems come down to ‘us and them’ – and how children’s books can knock down the barriers Do you believe it’s the books we read when we are young that have the deepest impact? Let us know by emailing [email protected] or on Twitter... Continue reading at The Guardian

[ The Guardian | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll add #jella lepman #pippi longstocking #terrorist attacks #twitter @gdnchildrensbks


Axel Springer Eyes Controlling Stake in Business Insider

German publisher Axel Springer (SPRGn.DE) may want to increase its current 7 percent stake in U.S. news website Business Insider, German Manager Magazin reported on Thursday.   Citing unnamed financial sources, the magazine said the publisher of ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider


Permission based publishing lets users keep control of content

Once content has been published online it's almost impossible to retain control and know who sees it or where it's distributed. A new solution from StoryCloud seeks to offer online content publishers control over how their material is consumed. Called Share By it provides user-controlled file... Continue reading at Betanews

[ Betanews | 2015-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published online #file formats #social networking


‘War Room’ Filmmakers Hope Their Book Will Inspire Audiences Beyond the Theaters

'War Room' continues to sweep box-office sales, and the film's creators, Alex and Stephen Kendrick, hope to keep up the momentum with their book, 'Battle Plan for Prayer.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #war room


Elbow frontman helps launch library fundraising scheme

Guy Garvey, singer and guitarist with rock band Elbow, has helped launch a new fundraising scheme for Manchester Central Library by becoming the first member of the new "Central Library Lovers" initiative. The membership-fee based scheme is a new initiative from the Manchester Central Library... Continue reading at The Bookseller

[ The Bookseller | 2015-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helped launch


What book helps Tom Brady weather life's highs and lows?

In a recent radio interview, New England Patriors quarterback Tom Brady mentioned a transformative self-help book that serves as a 'mantra' for his life. Brady says he's been reading the book every year since 2002. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-09-12 00:00:00 UTC ]
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Harris: 'TV book shows could help BBC survive'

Novelist Robert Harris has said that developing dedicated TV books programming is one of the ways in which the BBC can fight back against funding cuts. Continue reading at The Bookseller

[ The Bookseller | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fight back #funding cuts


Wayne Dyer dies at 75; self-help expert wrote 'Your Erroneous Zones'

When Wayne Dyer came out with his first self-help book in 1976, it was a dud, but he didn't give up. He bought thousands of copies himself and crisscrossed the country, stopping at every small-town newspaper and TV station that would talk to him about his reader-friendly approach to achieving... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-09-01 00:00:00 UTC ]
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'Drastic action needed' to help Scottish writers

Author Janice Galloway has called on Creative Scotland to “to do something drastic” to stop the nation’s writers from struggling.   According to the Scotsman,  Galloway, author of The Trick is to Keep Breathing (Vintage Classics), has warned that most of Scotland’s writers are being left to... Continue reading at The Bookseller

[ The Bookseller | 2015-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative scotland #publishing industry


How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday

[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger reach #core audience #ad formats #publishing partners #promoted tweets #targeting capabilities


Losing Control of the Vehicle

Last month, Wired published an article with a headline that sounds like absurdist science fiction: “Hackers Remotely Kill a Jeep on the Highway—With Me in It.” Two security specialists had figured out how to hack into a Jeep Cherokee’s onboard computers. As an experiment, writer Andy Greenberg... Continue reading at Slate

[ Slate | 2015-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #losing control #air conditioner


How the Frankfurt Book Fair Helped Launch Shakespeare

Research reveals that the 1622 catalogue for the Frankfurt Book Fair included the announcement of the publication of Shakespeare’s First Folio. The post How the Frankfurt Book Fair Helped Launch Shakespeare appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-13 00:00:00 UTC ]
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Unionized Newsrooms Threaten the Very Thing That Helped Digital Media Grow

With unions cropping up in digital newsrooms across the media landscape, publishers have to be wondering if they should be worried. Could their staff be next?     For those who have grown their businesses on the back of a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-13 00:00:00 UTC ]
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How does networking help?

Not much has more potential to boost your career in publishing than networking, but it’s very common to be scared of it and to do almost anything to avoid actually doing it. Continue reading at The Bookseller

[ The Bookseller | 2015-07-28 00:00:00 UTC ]
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