#media landscape

Publishing news tagged with #media landscape


Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading >>
[ Source: Digiday | 2024-02-06 05:01:00 UTC ]

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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading >>
[ Source: Digiday | 2023-02-10 05:01:00 UTC ]

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Murdoch empire’s global chief Robert Thomson to front questions at Australian Senate inquiry

New York-based boss of News Corp set to be asked about private meeting with Scott Morrison and company’s new campaign for climate actionThe global head of Rupert Murdoch’s empire, Robert Thomson, will appear before the media diversity inquiry next week to answer questions about the dominance of... Continue reading >>
[ Source: The Guardian | 2021-10-14 04:56:21 UTC ]

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When Experience Counts: How Bustle Digital Group Is Future-Proofing Its Business

Legacy media companies, particularly those with print products, are often told they should learn from digital startups who have allegedly disrupted norms and transformed the industry through innovation and a new, creative mindset. While this is true in some instances, there are plenty of... Continue reading >>
[ Source: Folio Magazine | 2020-07-23 16:07:41 UTC ]

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Group Nine Media Lays Off 7% of Staff

Group Nine Media, whose digital media properties include PopSugar, The Dodo and NowThis, laid off dozens of employees, or 7% of its more than 700-person staff, across the company. It's the latest publisher to take drastic action as COVID-19 has drastically altered the media landscape. As the... Continue reading >>
[ Source: AdWeek | 2020-04-07 20:39:10 UTC ]

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Digital Publishers Need a Revenue Revolution

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens... Continue reading >>
[ Source: Publishing Executive | 2019-12-09 13:30:26 UTC ]

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Why Audience Ownership Helps You Control Your Margins

The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating... Continue reading >>
[ Source: Publishing Executive | 2019-10-08 14:32:35 UTC ]

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FUSE Media Speaker Spotlight: Sheel Shah, Hearst Magazines

Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more about his role at Hearst and how he sees technology impacting the media landscape. Continue reading >>
[ Source: Publishing Executive | 2019-08-21 19:07:07 UTC ]

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How Publishers Are Streamlining Their Businesses With Marketing Automation

From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing... Continue reading >>
[ Source: Folio Magazine | 2019-03-29 00:00:00 UTC ]

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NYRF 2018: Streaming Services Widen the Media Landscape

At the New York Rights Fair, authors and publishing professionals sought to learn more about a book-to-film marketplace that’s been disrupted by a proliferation of streaming services. Continue reading >>
[ Source: Publishers Weekly | 2018-05-31 00:00:00 UTC ]

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Sixth Annual StoryDrive Asia Conference in Beijing Explores the New Media Landscape

The upcoming StoryDrive conference in Beijing from the Frankfurter Buchmesse and its Chinese office puts a focus on new media business models in Asia and international markets. The post Sixth Annual StoryDrive Asia Conference in Beijing Explores the New Media Landscape appeared first on... Continue reading >>
[ Source: Publishing Perspectives | 2018-05-17 00:00:00 UTC ]

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How three Harvard students created Her Campus, a media company profitable from day one

They were three college students reading magazines like Cosmo, Marie Claire and Vogue. And they just knew: Something was missing. They were craving content geared specifically to college women, and as they investigated further, they realized they had found a hole in the media... Continue reading >>
[ Source: Silicon Valley Business Journal | 2015-02-19 00:00:00 UTC ]

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