Why Audience Ownership Helps You Control Your Margins

The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating top-notch content, it’s likely that […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
News tagged with: #media landscape #latest challenge #digital publishing

Other Publishing stories related to: 'Why Audience Ownership Helps You Control Your Margins'


Devotionals Find an Expanded Audience

Devotionals—short readings intended to strengthen readers' faith—have grown increasingly important to Christian publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian publishers


Bloomsbury’s Liza Thompson on Philosophy’s Audiences: ‘Very Different Animals’

'Readers want to feel like they're collaborating in some way,' according to editor Liza Thompson, who was drawn to publishing by 'the process of creating something powerful or beautiful or fascinating.' The post Bloomsbury’s Liza Thompson on Philosophy’s Audiences: ‘Very Different Animals’... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-25 00:00:00 UTC ]
More news stories like this |


Robots to help in Amazon's new Essex warehouse

Amazon is to open a new fulfilment centre in Essex next spring to meet increasing customer demand and support the growing number of third party Amazon Marketplace sellers. Continue reading at The Bookseller

[ The Bookseller | 2016-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fulfilment centre #growing number


EveryLibrary, Rosen Publishing Team Up to Help Libraries with ESSA Implementation

The sweeping new federal education law includes major help for school libraries, but school libraries in each state must act quickly to take full advantage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries #act quickly #full advantage


Microsoft wants to help small businesses book appointments online with Bookings service

Small business owners are getting a new feature tailored just for them in Microsoft Office 365—a full-service system for scheduling appointments for their services over the internet. Microsoft Bookings is a new service that makes it possible for business owners to create their own scheduling... Continue reading at PC World

[ PC World | 2016-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feature tailored #full-service system #scheduling appointments #business owners #scheduling page #aboonfor businesses #phone calls #text messages #schedule time #confirmation including


Microsoft wants to help small businesses book appointments online

Small business owners are getting a new feature tailored just for them in Microsoft Office 365 -- a full-service system for scheduling appointments for their services over the internet.Microsoft Bookings is a new service that makes it possible for business owners to create their own scheduling... Continue reading at PC World

[ PC World | 2016-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feature tailored #full-service system #scheduling appointments #business owners #scheduling page #aboonfor businesses #phone calls #text messages #schedule time #confirmation including


Publishing can help bridge North-South divide

There is "a lack of awareness within the publishing industry about the rest of the country”, New Writing North c.e.o Claire Malcolm has alleged, whilst making the business case for signing more writers from the north of England. Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #writing north #claire malcolm #business case


How Brexit is helping shape Business Insider’s Facebook Live strategy

For Business Insider, Facebook Live means more live news and events coverage. The publisher is now doing six live streams per day across its Business Insider, Business Insider UK, Tech Insider and Insider pages. The content, which is overseen by a four-person team, focuses on covering big news... Continue reading at Digiday

[ Digiday | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider


Publishers need to help foster a love of reading

Publishers need to work harder at creating the need for books as a product, rather than focusing on their brands, delegates to The Bookseller’s Marketing and Publicity Conference have heard. Continue reading at The Bookseller

[ The Bookseller | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #work harder #publicity conference


Reach Beyond Pride Month with LGBTQ Audiences

Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post reach


Did the Mail and Sun help swing the UK towards Brexit?

Years of campaigning by UK newspapers have paid off – but debate rages over whether they reflect or influence public viewsEU referendum – liveDavid Cameron resignsWas it the Sun wot won it? In a text less than an hour after the victory for leave was declared, editor Tony Gallagher told the... Continue reading at The Guardian

[ The Guardian | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk newspapers #debate rages #print media #british newspapers


Nearly 400 Publishers Have Applied for Medium's Plan to Help Them Make Money

In early April, Medium, the platform founded by Ev Williams, made a pitch to the publishing community: come to Medium, and we'll help you make money. There's not a publisher these days that isn't looking for new revenue streams, so it's not surprising that nearly 400 publishers have applied to... Continue reading at Advertising Age

[ Advertising Age | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beta version #figures provided #entire site #publishing ecosystem


Penned in the Margins finds space for new poetry titles

Live literature producer and independent publisher Penned in the Margins is publishing the latest titles from Luke Kennard and Melissa Lee-Houghton, which its director Tom Chivers believes is a “bit of a coup” for a small indie. Continue reading at The Bookseller

[ The Bookseller | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poetry titles


Condé Nast Launches New Audience Data Platform, Condé Nast Spire

Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns. The post Condé Nast Launches New Audience Data Platform, Condé Nast Spire appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #first-party data


FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian

[ The Guardian | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #branded content


Rubicon Project Is Helping Publishers Win the Second-Screen With Programmatic Olympic Ads

For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek

[ AdWeek | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make purchases #mobile devices #weekly basis #financial services #usa today #$1 million #high impact


Brant Publications’ Takes Control of Artnews Assets and Titles

Brant subsidiary BMP Media becomes the legal owner of Art in America, The Magazine Antiques, Modern, and ARTnews. The post Brant Publications’ Takes Control of Artnews Assets and Titles appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles appeared #takes control


Corsair's Lapdog brings no-compromises PC gaming controls to your couch

The era of the living room computer finally has its last—and maybe most important—piece: Lapboards. Razer’s Turret finally shipped in late April and today Corsair announced that its competing Lapdog ($120 on Newegg) is available for purchase.It’s been a long time coming. We’ve been seeing... Continue reading at PC World

[ PC World | 2016-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late april #huge benefits #living room #coffee table #hardcover book #multiple times


Digital Content Next reports recommendations for reaching the ad-blocking audience

As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday

[ Digiday | 2016-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #digital content #trade group #user experience #growing audience #jason kint