Why Audience Ownership Helps You Control Your Margins

The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating top-notch content, it’s likely that […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
News tagged with: #media landscape #latest challenge #digital publishing

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Japanese Self-Help Bestsellers Keep On Coming

Will 'Even the Stiffest People Can Do the Splits,' a book on stretching and flexibility, make its author, a Japanese yoga instructor named Eiko, into the new Marie Kondo? Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Publisher Logos Will Help Facebook Users See Where Their Content Is Coming From

Facebook introduced an easy way for users to tell when articles in its Trending feature and search originate from publishers. Product manager Andrew Anker said in a blog post that the social network eventually intends to expand these publisher logos to "all places where people consume news on... Continue reading at AdWeek

[ AdWeek | 2017-08-22 00:00:00 UTC ]
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6 Powerful Insights Helping Digital Publisher Romper Reach Millennial Moms

You're a newly minted mom. What do you want to read at 2 a.m. when you're sleep deprived, feeding your baby and have one free hand for your phone? That question is the driving force of Romper, which is emerging as a formidable publisher two years into its quest to attract millennial moms. The... Continue reading at AdWeek

[ AdWeek | 2017-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free hand #driving force


Publishers on Facebook Audience Network Can Now Set CPM Targets

Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek

[ AdWeek | 2017-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad placements #thousand impressions


Ceconomy buys controlling stake in France's Fnac Darty

German consumer electronics company Ceconomy has paid €425m to acquire the controlling stake of 24.33% in the Fnac Darty, the largest French cultural product chain, from Artémis. Continue reading at The Bookseller

[ The Bookseller | 2017-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fnac darty #controlling stake


ACE reports show libraries help older people

New research from Arts Council England has explored the “important contribution” public libraries make to the well-being of older people. Continue reading at The Bookseller

[ The Bookseller | 2017-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #older people


Audience Engagement and Reading Promotion: Aldus’ New Report on European Book Fairs

From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, European book fairs have a wide array of approaches to promoting reading, revealed in an Aldus report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Not the Normal Book Presentation Routine’ ollowing the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience engagement #reading promotion #wide array #porter anderson #editor-in-chief @porter_anderson


Crain Communications Changes Family Ownership Structure

Crain Communications, the parent company of brands including Advertising Age and Crain's Detroit Business, has changed its ownership structure with the buyout of longtime President Rance Crain and his family.Crain Communications acquired Rance Crain's 50% stake in the company, giving Chairman... Continue reading at Advertising Age

[ Advertising Age | 2017-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crain communications #keith crain #rance crain #50% stake #full control


Cover to Cover bookshop under new ownership

Independent bookshop Cover to Cover in Swansea is to take on new ownership after former owner Sarah Rees has decided to step down. Continue reading at The Bookseller

[ The Bookseller | 2017-07-05 00:00:00 UTC ]
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Facebook Audience Network Added a Rewarded Video Option for Game Publishers

Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek

[ AdWeek | 2017-06-28 00:00:00 UTC ]
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Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience

The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-23 00:00:00 UTC ]
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How a smack of jellyfish helped win a £5,000 prize

An army of caterpillars and a troop of monkeys also help US children's illustrator Lane Smith win a top book award. Continue reading at BBC News

[ BBC News | 2017-06-20 00:00:00 UTC ]
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In a Connected World, Outside Wants to Help Us Unplug

Editor-in-chief Chris Keyes on Outside's 40th anniversary, its new book deal, and running a magazine-turned-multimedia brand in 2017. The post In a Connected World, Outside Wants to Help Us Unplug appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #40th anniversary #book deal


Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek

[ AdWeek | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving advertisers #latest additions #announced today #provide advertisers


Six books that help you find yourself

Find inspiration in the shortlist for this year's Man Booker International Prize. Continue reading at BBC News

[ BBC News | 2017-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #find inspiration


Solid Gains in the Juvenile Categories Help Drive Units Up

Partly due to a strong performance in the juvenile nonfiction category, unit sales of print books at outlets that report to NPD BookScan were 4% higher in the week ended June 4, 2017, than in the comparable week in 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #solid gains #juvenile categories #partly due #strong performance #print books #4% higher


Producer's childhood helped 'inspire' Harry Potter play

Sonia Friedman tells Desert Island Discs about bringing the best-selling book character to the stage. Continue reading at BBC News

[ BBC News | 2017-06-04 00:00:00 UTC ]
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'Help desk tax' could cost companies in Pennsylvania

A single word in the language of a law passed in Pennsylvania last year could have long-ranging implications for companies that use or provide a common service — technical support. The so-called "help desk tax" emanated from Act 84, a statute designed to levy the Pennsylvania Sales and Use Tax... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital downloads #online services


BookExpo's Librarians' Lounge 2017: How Baker & Taylor Is Helping Public and School Libraries Work Better Together

Stop by the PW BookExpo Librarians’ Lounge (Booth 875) to speak with Baker & Taylor representatives, who will be om hand throughout BookExpo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #baker taylor


Hay Festival helps to fund town's library in 'short-term fix'

The Hay Festival has agreed to continue to fund part of Hay-on-Wye Library’s operating costs offering a “short-term fix for a long-term problem". Continue reading at The Bookseller

[ The Bookseller | 2017-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hay festival