Why Audience Ownership Helps You Control Your Margins

The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating top-notch content, it’s likely that […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
News tagged with: #media landscape #latest challenge #digital publishing

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BuzzFeed's Audience Spends Over 100 Million Monthly Hours On BuzzFeed

Video views versus video engagement: Which is more valuable? BuzzFeed's publisher weighs in.Back in October, BuzzFeed reported that it had crossed five billion monthly content views—a number that encompassed not just BuzzFeed's site and apps, but also the swaths of content it publishes directly... Continue reading at Fast Company

[ Fast Company | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buzzfeed reported #social platforms #page views #unique visitors


Equinox President's New Venture Will Help Young People Achieve Career Goals

Sarah Robb O'Hagan's startup aims to undo complacency created by participation trophies and help people reach their full career potential.Sarah Robb O'Hagan, the president of Equinox Holdings, is leaving the company to create a curriculum that she hopes will teach other people to be successful.... Continue reading at Fast Company

[ Fast Company | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming book #online content #upper echelons


The Haida's tale: Margaret Atwood helps bring Native American literature to the UK

Robert Bringhurst’s translations of Haida stories in A Story as Sharp as a Knife are published in the UK for the first time, thanks to the Booker winner’s championing of this ‘book of wonders’A book which preserves in print the almost lost oral literature of the Native American Haida people has... Continue reading at The Guardian

[ The Guardian | 2016-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booker winner #british columbia #folk tales


WAN-IFRA aims to help women journalists achieve their potential

Female newspaper executives from seven African countries attend editorial leadership programme designed to close the gender gap in newsroomsThe World Association of Newspapers and News Publishers (WAN-IFRA) is engaged on a project to help women journalists around the globe achieve their... Continue reading at The Guardian

[ The Guardian | 2016-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gender gap #senior management #african countries


Authors and publishers urge US to help missing booksellers

Author and publishing organisations worldwide have banded together to urge the United States' government to investigate the disappearances of five missing Hong Kong (HK) publishers. Continue reading at The Bookseller

[ The Bookseller | 2016-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #missing booksellers


James Patterson helps flooded UK bookshops

Flooded bookshops The Book Case in Hebden Bridge and The New Bookshop in Cockermouth are to receive a £5,000 grant each from the James Patterson fund. Continue reading at The Bookseller

[ The Bookseller | 2016-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hebden bridge


Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine

Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek

[ AdWeek | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #private marketplaces #mediation services #ad server #ad services


E L James helps raise funds for flood-hit cricket club

Fifty Shades of Grey author E L James is helping to raise funds for a flood-hit cricket club, that has "literally disappeared under the same deluge" as flooded bookshop Book Case, in Hebden Bridge. Continue reading at The Bookseller

[ The Bookseller | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades #grey author #hebden bridge


Museum asks for help finding 1,000 first editions of Theodore Roethke debut

Theodore Roethke Home museum in Michigan asks owners of hand-numbered copies of Open House to get in touch, for ‘census’ to mark 75th anniversary of poetry collectionGuardian Witness: Do you own any first, signed or otherwise special book editions? Share your pictures and storiesA quest to find... Continue reading at The Guardian

[ The Guardian | 2016-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut collection #75th anniversary


Cheryl Strayed and Elizabeth Gilbert help raise $1 million for Syrian refugees

There are still some people who believe it's better to give than receive. And thousands of them joined together this week to raise $1 million for Syrian refugees in just 31 hours, through a donation drive arranged by five bestselling authors. The Compassion Collective, comprised of writers Cheryl... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cheryl strayed #elizabeth gilbert #syrian refugees #bestselling authors


Helping Teens Find Hope Amid the Hurt: PW Talks to Reggie Dabbs and John Driver

The co-authors of ‘Just Keep Breathing’ discuss how this collection of letters from real teens sheds light on the pain average teenagers experience and how parents, families, and educators can help. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-17 00:00:00 UTC ]
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‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video advertising #bright spot #online publishers #increasingly experimenting


Facebook Is Updating Instant Articles to Help Publishers Make More Money

Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according... Continue reading at AdWeek

[ AdWeek | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #starting today #smaller percentage #editorial content #mobile web #android apps #android users #daily basis


Could online apps help save indie bookshops?

With fewer than 1,000 stores in the UK, a number of online initiatives are aiming to help shoppers find their way back to local independent bookshopsThe rise of online retailers and ebooks have had a devastating impact on the UK’s independent bookshops. According to the Booksellers Association,... Continue reading at The Guardian

[ The Guardian | 2015-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fighting back #online apps #shoppers find #online retailers #devastating impact #independent bookshops #booksellers association


Lord Weidenfeld helps Christian Syrians fleeing ISIS

British publisher Lord George Weidenfeld is helping to fund 2,000 Christian Syrians fleeing ISIS to repay a personal debt. Continue reading at The Bookseller

[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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Does Your News Media Company Really Know What “Audience” Means?

As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.”   Looking a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business


Did Someone Say #BlackFriday? Facebook, Instagram Wrap Up Holiday Audiences for Ad Targeting

For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age

[ Advertising Age | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad targeting #holiday shopping #black friday #ad format


Does reading self-help books make us more stressed?

Does reading self-help books make a reader more stressed out and depressed – or are stressed, depressed people simply more likely to read self-help books? A study suggests either could be true. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books make #study suggests


Can Curation Help Libraries Break Out of Frontlist Dependency?

Why must library patrons wait for weeks to read the latest bestsellers when there are so man more great books to discover? The post Can Curation Help Libraries Break Out of Frontlist Dependency? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great books


How Jane Austen Helped Inspire Elena Ferrante’s Disappearing Act

Elena Ferrante—the mysterious Italian writer whose Neapolitan novels have captivated the literary world with their portrait of a lifelong female friendship—has been asked many times why she keeps her identity private. She has responded with many variations on the answer that she gave Vanity Fair... Continue reading at Slate

[ Slate | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neapolitan novels #literary world