The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating top-notch content, it’s likely that […] Continue reading at 'Publishing Executive'
[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
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On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach,... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
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For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Brightly is a new online resource from Penguin Random House to help parents find books that will encourage their children to become lifelong readers. The post PRH’s Brightly to Help Parents Raise Lifelong Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-20 00:00:00 UTC ]
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The AWP Conference & Bookfair is undoubtedly amazing: where else can you find most of America’s literary writers, publishers, writing students, and organizations all in one place, plus readings, panels, talks, and social events? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-13 00:00:00 UTC ]
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Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
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In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic... Continue reading at AdWeek
[ AdWeek | 2015-03-09 00:00:00 UTC ]
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Research suggests coloring may lower stress, aid relaxation, and improve sleep and attention spans. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-07 00:00:00 UTC ]
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We know what at least some community news publishers think about Gordon Borrell’s recent statement that the “good content that needs to be developed is basically advertising or consumer related.” But did the CEO o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-20 00:00:00 UTC ]
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Just ask Bilbo Baggins — there’s something very appealing about having one ring to rule them all. So it goes with the Facebook Audience Network, which was launched in 2014 to help digital marketers place ads across all mobile apps — not just Facebook’s — using a single platform while making it... Continue reading at Digiday
[ Digiday | 2015-02-18 00:00:00 UTC ]
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I’m used to my name being mangled and botched in every conceivable way, but seeing it wrong on my latest book was too muchIt’s the moment every writer lives for: a box arrives at your door containing copies of the new edition of your book. Beaming with satisfaction, I tear off the binding tape.... Continue reading at The Guardian
[ The Guardian | 2015-02-12 00:00:00 UTC ]
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From drugs to the women's movement, Californian counterculture has generated some of the most vibrant pieces of American graphic design.From Deborah Sussman's candy-colored "supergraphics" to R. Crumb's drug-fueled comics and album art, some of the most vibrant pieces of American graphic design... Continue reading at Fast Company
[ Fast Company | 2015-02-11 00:00:00 UTC ]
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To promote his new book "Private Vegas," author James Patterson has teamed up with Mother New York to help the novel blow up -- literally.Launching today, for the low price of $294,038, the campaign gives one avid fan the chance to read a hard copy of the book in a mere 24 hours before it... Continue reading at Advertising Age
[ Advertising Age | 2015-01-22 00:00:00 UTC ]
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Charlie Hebdo is printing 7 million copies of its "survivor's issue," published one week after terrorists attacked the magazine's Paris office Jan. 7, killing 12 people. To print the additional copies, Charlie Hebdo, which usually puts out 60,000 copies per issue, received financial help from... Continue reading at Advertising Age
[ Advertising Age | 2015-01-21 00:00:00 UTC ]
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Last year the book trade “rekindled its love affair with the physical book”, Pan Macmillan’s m.d Anthony Forbes Watson has told The Bookseller. “Previous years have all been about growing ebook sales, but in 2014, in a market where ebook sales were plateauing, suddenly it was all about forward... Continue reading at The Bookseller
[ The Bookseller | 2015-01-17 00:00:00 UTC ]
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Why leave it to a label to tell you what a book is about or who should read it?Read an extract from Clare Furniss’ book, The Year of the RatI read a really great book recently. It’s about a girl whose parents both die and she has to go and live with her cousin who she really doesn’t get on with.... Continue reading at The Guardian
[ The Guardian | 2015-01-06 00:00:00 UTC ]
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Melville House will publish the Senate Intelligence Committee's 'Study of the Central Intelligence Agency's Detention and Interrogation Program,' otherwise known as the 'torture report,' in paperback format by Dec. 30. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-11 00:00:00 UTC ]
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Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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The Kindle’s X-Ray feature is an excellent differentiator from other eReader apps. It’s like a specialized Wikipedia for each Kindle book, curating details about characters, locations, history, and many other facets of both fiction and non-fiction texts. The X-Ray feature is finally available in... Continue reading at PC World
[ PC World | 2014-12-10 00:00:00 UTC ]
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Most great hip-hop collaborations involve an MC and a producer. For 36 Seasons, Pretty Toney turned elsewhere.Last year, comic artist Matthew Rosenberg, a lifelong Wu-Tang Clan fan, sent off pitches to several rappers with ideas for album stories. When he got the call that rapper Ghostface... Continue reading at Fast Company
[ Fast Company | 2014-12-10 00:00:00 UTC ]
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Two UK rights experts argue that physical book piracy is often due to lack of availability — so, the more content that can be licensed the better. The post Can Proper Licensing Help Solve Piracy Problems? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-10 00:00:00 UTC ]
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