#avid fan

Publishing news tagged with #avid fan

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James Patterson Launches Self-Destructing Book With Help of Mother N.Y.

To promote his new book "Private Vegas," author James Patterson has teamed up with Mother New York to help the novel blow up -- literally.Launching today, for the low price of $294,038, the campaign gives one avid fan the chance to read a hard copy of the book in a mere 24 hours before it... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #launching today #low price #avid fan #hard copy #web app

Jonathan Franzen’s Worst Nightmare

To many devoted readers, bookstores, and collectors, a book is good, but a signed book is best—and the absence of a title page to autograph is just another reason for purists to eschew those newfangled e-readers. A signed copy of a favorite book can be intensely meaningful to an avid fan. And in... Continue reading at 'Slate'