#web app

Publishing news tagged with #web app

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James Patterson Launches Self-Destructing Book With Help of Mother N.Y.

To promote his new book "Private Vegas," author James Patterson has teamed up with Mother New York to help the novel blow up -- literally.Launching today, for the low price of $294,038, the campaign gives one avid fan the chance to read a hard copy of the book in a mere 24 hours before it... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #launching today #low price #avid fan #hard copy #web app

Layar Creator sees an interactive future for print media via augmented reality (video)

Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at 'Engadget'