For Robert Webb’s How Not to Be a Boy, Canongate’s Jenny Fry, Anna Frame and Vicki Watson worked closely to deliver a nuanced message to a huge audience. Miriam Robinson spoke to Fry about the campaign’s finer points. Continue reading >> [ Source: The Bookseller | 2017-11-21 00:00:00 UTC ]
Facebook’s long-rumored plan to directly host articles from news organizations will start on Wednesday, concluding months of delicate negotiations between the Internet giant and publishers that covet its huge audience but fear its growing p ... Continue reading >> [ Source: Editor & Publisher | 2015-05-13 00:00:00 UTC ]
Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading >> [ Source: Publishing Perspectives | 2015-03-11 00:00:00 UTC ]