Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at Advertising Age
[ Advertising Age | 2016-06-30 00:00:00 UTC ]
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Company signs over $50 million in deals with 140 companies and celebrities for Facebook Live content. The post Facebook Pays Publishers Over $50 Million to Start Using Live Video appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-23 00:00:00 UTC ]
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Executive editor Gillian Britt explains the brand’s unique format. The post What Publishers Can Learn from Eat Drink Lucky’s E-Mail Success appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-08 00:00:00 UTC ]
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Penguin Random House (PRH) Children’s is set to publish a series of books about Terraria, a video game that allows players to build their own environment. Continue reading at The Bookseller
[ The Bookseller | 2016-06-07 00:00:00 UTC ]
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Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
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Bloomsbury has launched Bloomsbury 2020, a strategy to capitalise on the £3.4bn academic libraries market and reposition itself from "a primarily consumer publisher to a digital B2B (business-to-business) publisher". Continue reading at The Bookseller
[ The Bookseller | 2016-05-20 00:00:00 UTC ]
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In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
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#single brand
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Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at Digiday
[ Digiday | 2016-04-11 00:00:00 UTC ]
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Technology by itself does not produce compelling digital and e-learning solutions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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John Murray Learning has bought a self-published bestseller, Life Leverage, by Rob Moore. Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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Facebook is rolling out a bunch of new live video features, including a video section that will prioritize live content above on-demand videos. Publishers like Business Insider and The Washington Post expect the new features to grow viewership on the platform. And with a dedicated section, clear... Continue reading at Digiday
[ Digiday | 2016-04-06 00:00:00 UTC ]
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Payments to BuzzFeed and others reflects Facebook’s desire to ensure Live has sufficient engaging contentFacebook is paying news publishers and broadcasters, including the New York Times, BuzzFeed and Sky, to provide content on its live video service.Video has become a priority for Facebook and... Continue reading at The Guardian
[ The Guardian | 2016-04-06 00:00:00 UTC ]
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#provide content
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Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will receive prominent placement in the Facebook app and often highlight live video—though it will offer recorded clips as well. ... Continue reading at AdWeek
[ AdWeek | 2016-04-06 00:00:00 UTC ]
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RealVision has figured out the model. The post How One B2B Publisher Struck Gold with Paid Video appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-29 00:00:00 UTC ]
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As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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#discover publishers
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That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age
[ Advertising Age | 2016-02-16 00:00:00 UTC ]
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#diverse audience
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As more and more writers choose to self-publish, how are these author-entrepreneurs changing the bookselling industry? Continue reading at BBC World
[ BBC World | 2016-02-09 00:00:00 UTC ]
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The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday
[ Digiday | 2016-01-27 00:00:00 UTC ]
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A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
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Al Jazeera isn’t exactly the media brand that comes to mind as a top choice for today’s news junkies. And yet, a year after its launch, Al Jazeera’s AJ+ offshoot has emerged as a huge success story, thanks largely to Fac ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
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