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A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
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While Barnes & Noble has created lots of buzz and headlines with its Nook e-reading devices, its future profitability lies in the sale of content. That was the message CEO William Lynch delivered to analysts last week in a conference call discussing first-quarter results. Improved gross... Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-08-24 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 28/07/2011 - 14:11 Oxford University Press has described a surge in pretax profit by nearly 25% as "excellent", but said it does not underestimate the challenges publishers are facing. The academic publisher has reported pretax profits of... Continue reading at 'The Bookseller'
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
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