What Brands Need from Their Magazine Partners

A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
News tagged with: #magazine partners

Other Publishing stories related to: 'What Brands Need from Their Magazine Partners'

Martha Stewart Living magazines to be produced by Meredith

Martha Stewart Living Omnimedia Inc. will farm out most of its magazine operations to Better Homes and Gardens publisher Meredith Corp., cutting costs as it focuses on brand-licensing deals. Meredith... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine operations #cutting costs

Martha Stewart Hands Off Magazines' Business Operations to Meredith

Martha Stewart is getting out of the business of magazines -- mostly.Her company, Martha Stewart Living Omnimedia, has struck a 10-year licensing agreement with Meredith Corp., owner of Better Homes and Gardens and Every Day With Rachael Ray, to handle the advertising sales, marketing,... Continue reading at Advertising Age

[ Advertising Age | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business operations #meredith corp #martha stewart #rachael ray #advertising sales #non-editorial functions #paper stock

Issuu Releases iOS8 App, Partners with Jumpstart

Issuu, a digital distribution and reading platform, has launched a new iOS app and announced a partnership with national literacy organization Jumpstart. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital distribution #reading platform #ios app

The More Things Change, The More They Stay The Same The 2014 Consumer Magazine CEO Survey

It's not a shocker that print ad revenue has fallen while the pile of dimes from digital advertising has been growing. Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things change #digital advertising

Upworthy Claims It Can Deliver Its Positive Spin for Brands

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the... Continue reading at AdWeek

[ AdWeek | 2014-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social shares #magic touch #daily basis #business development

Hey Brands, Here Are the Do's and Don't's of Working With BuzzFeed

If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek

[ AdWeek | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #general electric #production company #media company

Video Is 'Display 2.0': Marissa Mayer Woos Advertisers With the 'Yahoo Brand'

As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age

[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #fast company #agency executives #media platform

Publishers Diversify Their Businesses with Innovative Brand Extensions

By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products

Magazine Metrics Expand Beyond Ad Pages to Digital

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek

[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #brenda white #managing partner #big loss #total revenue

Magazine editor John Mack Carter dies at 86

An editor whose long career in women's magazines included 20 years as editor-in-chief at Good Housekeeping has died. John Mack Carter was 86. A statement from Hearst Corp. said Mr. Carter died... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long career #good housekeeping #hearst corp

Literacy Partners Turns 40

Dianne Kangisser opened the New York City chapter of Literacy Volunteers of America (LVA), a nonprofit that provides free literacy services to adults, in 1973, using $500 in federal grant money. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Wattpad partners with IFOA for online festival

Online writing site Wattpad has partnered with Toronto's International Festival of Authors (... Continue reading at The Bookseller

[ The Bookseller | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international festival

Brand Publishers Are Ditching Facebook in Favor of Microsites

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek

[ AdWeek | 2014-09-22 00:00:00 UTC ]
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Enthrill Partners with Walmart: Canadian Publishing 2014

It’s been a long time coming, but a made-in-Canada idea for bringing ebooks into bricks-and-mortar stores may have just arrived in the big league. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bricks-and-mortar stores

4 ways magazines are making video work

For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers

At Brand Innovation Labs, Fighting Competition of the 'Unknown'

A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's... Continue reading at Advertising Age

[ Advertising Age | 2014-09-17 00:00:00 UTC ]
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Big Brands Jump on Flipboard's New Video Ads

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek

[ AdWeek | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exclusive content #digital video #made sense #pilot launch #entertainment industries #including video #additional cost

Samsung Announced as Innovation Partner at Frankfurt Book Fair

Samsung will be Innovation Partner at the 2014 Frankfurt Book Fair and help showcase technology solutions and unique content experiences for the book publishing industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innovation partner