A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
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They agree deal to turn an online brand into print format for LondonersJamie Oliver and Time Out have gone into partnership to launch a print version of the chef’s online Food Tube brand.The first issue of the monthly “mini magazine” will be published on 28 April and will be distributed, at... Continue reading at The Guardian
[ The Guardian | 2015-03-24 00:00:00 UTC ]
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The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek
[ AdWeek | 2015-03-21 00:00:00 UTC ]
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Magazine publisher Meredith succeeds focusing on family, home, health information for women Continue reading at ABC News
[ ABC News | 2015-03-20 00:00:00 UTC ]
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Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Company bets on the benefits of a trade show-and-magazine model in B2B. The post Emerald Expositions Buys Shows, Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-11 00:00:00 UTC ]
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Pluto Press is partnering with Haven Distribution to supply free books to prisoners in the UK. Haven is a charity that has been sending books to prisoners since 1996 and is aims to help with their self-education and resettlement. It seeks to encourage self-worth and raise self-esteem in... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication Entertainment Weekly, according to two people familiar with the matter.The position -- president of... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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RMS Media Group adds 62,000-circ. brand to its luxe portfolio. The post Ocean Home Publisher Buys Luxury Pools Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-05 00:00:00 UTC ]
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If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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Using a cover for commentary on a community issue. The post FaceUp: Louisville Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-26 00:00:00 UTC ]
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Physicians' Life—an upscale lifestyle title for doctors—will be launching in May. The magazine is backed by Slack Inc., a publisher that's noted for its professional medical media, not consumer titles. The post Medical Publisher Launches Lifestyle Magazine for Docs appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-26 00:00:00 UTC ]
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Acquisitions are getting done for very different reasons now than during the M&A heyday. The post Guess What? Magazine M&A Is Back. Here’s Why. appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-26 00:00:00 UTC ]
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As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
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Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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Brands will still operate as two distinct entities. The post People Magazine and Entertainment Weekly Begin Merging Staffs appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-23 00:00:00 UTC ]
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[Sponsored Content] Flipboard calls itself a personalized social magazine, but some might pause at the term. After all, Flipboard doesn’t offer a cover to cover reading experience. The post Flipboard Is Your Personal Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-20 00:00:00 UTC ]
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Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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Publishers are making up for paid circ losses with verified subs though. The post Magazine Circ Continues Downward Spiral appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-13 00:00:00 UTC ]
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