The brand strategy behind the best-selling book series expanding to Netflix, toys, and video games. When my son Henry was seven he hated reading. Hated it. Loved the story part, hated the reading part. Now 10 years old, Henry is rarely farther than arm’s length away from a book.Read Full Story Continue reading >> [ Source: Fast Company | 2019-10-30 07:00:43 UTC ]
Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading >> [ Source: Advertising Age | 2015-02-24 00:00:00 UTC ]
Penguin UK's focus on brand strategy and going direct to the consumer will continue into the... Continue reading >> [ Source: The Bookseller | 2012-07-27 00:00:00 UTC ]