#brand strategy

Publishing news tagged with #brand strategy

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‘The Last Kids on Earth’ leaps from books to Netflix to toys. Next stop: billion-dollar franchise

The brand strategy behind the best-selling book series expanding to Netflix, toys, and video games. When my son Henry was seven he hated reading. Hated it. Loved the story part, hated the reading part. Now 10 years old, Henry is rarely farther than arm’s length away from a book.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2019-10-30 07:00:43 UTC ]
More news stories like this | News stories tagged with: #hated reading #brand strategy #video games #best-selling book

Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher #brand strategy #american express #media companies

Penguin to set up 'consumer insight hub'

Penguin UK's focus on brand strategy and going direct to the consumer will continue into the... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin uk #brand strategy