Penguin to set up 'consumer insight hub'

Penguin UK's focus on brand strategy and going direct to the consumer will continue into the... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-07-27 00:00:00 UTC ]
News tagged with: #penguin uk #brand strategy

Other Publishing stories related to: 'Penguin to set up 'consumer insight hub''


Penguin to set up 'consumer insight hub'

Penguin UK's focus on brand strategy and going direct to the consumer will continue into the... Continue reading at The Bookseller

[ The Bookseller | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin uk #brand strategy


Penguin Random House USA Sets September 13 to Start Reopening Offices

The Penguin Random House US staff is told in a memo that vaccinations will be required in offices reopening in September. The post Penguin Random House USA Sets September 13 to Start Reopening Offices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-13 15:41:49 UTC ]
More news stories like this | News stories tagged with: #penguin random house #random house


Nicol joins Ebury Smart Hub from Penguin Michael Joseph

Penguin Michael Joseph's Laura Nicol has been appointed head of campaigns at Ebury’s Smart Hub and will be making the move next month.  Continue reading at The Bookseller

[ The Bookseller | 2021-05-25 00:30:55 UTC ]
More news stories like this | News stories tagged with: #appointed head


Own a Complete Set of the Paperback Experiment That Paved the Way for Penguin

In the early 1930s, a bookshop window would have displayed the pretty, pictorial dust jackets of the latest bestsellers, say Dashiell Hammett’s The Maltese Falcon and Pearl S. Buck’s The Good Earth. A compact wooden bookshelf stuffed with colorful paperbacks might also have commanded space and... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-22 09:49:47 UTC ]
More news stories like this | News stories tagged with: #complete set #early 1930s #latest bestsellers #bookshop


‘The hunt for consumer revenue is on’: Insights from the Digiday Publishing Summit

Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out:... Continue reading at Digiday

[ Digiday | 2018-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer revenue #branded content #key biscayne #strong interest


Penguin Classics to offer schools sets of 100 books at £1 per title

Publisher responds to challenge from the schools minister to provide schoolchildren with affordable access to great books From Solomon Northrup’s 19th-century memoir about his years in captivity, Twelve Years a Slave, to classic novels such as Gulliver’s Travels and Madame Bovary, schools... Continue reading at The Guardian

[ The Guardian | 2016-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #classic novels #madame bovary #broad spectrum #secondary school #great expectations #jane eyre


LBC boxed set from Penguin

Penguin is releasing a boxed set of its Little Black Classics set (3rd September, £80). The set will include all 80 of the titles that were released in February to celebrate Penguin’s 80th  anniversary, each priced at 80p and comprising of 64 pages. The list featured less well known titles by... Continue reading at The Bookseller

[ The Bookseller | 2015-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #80th anniversary #jane austen


Penguin Verlag set up in Germany

HarperCollins, which will start publishing German-language books in the autumn, is not the only international publisher to set up shop in Germany. Munich-based Verlagsgruppe Random House has just announced the launch of Penguin Verlag. Continue reading at The Bookseller

[ The Bookseller | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publisher #penguin verlag


PRH to launch Penguin-branded consumer site

Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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PRH shifts consumer social media to Penguin brand

Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin brand #corporate news #twitter channels #random house


Consumer insight 'now at the heart of publishing'

Consumer insight is not just a buzzword but has become an integral part of modern publishing, speakers at a FutureBook panel on the topic said today. Sara Lloyd, digital and communications director at Pan Macmillan, said consumer insight has an impact across the whole business. ”It is basically... Continue reading at The Bookseller

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern publishing #consumer insight #integral part #sara lloyd #communications director #pan macmillan #multiple sources


News Hub set to create opportunities for freelance journalists

New publishing platform offers writers chance to create an online presence and promises to 'pay journalists better than ever'Websites that pay contributors according to the popularity of their content are nothing new, but what does their existence in the online market mean for the thousands of... Continue reading at The Guardian

[ The Guardian | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regular contributor


RH starts online consumer insight panel

Random House Group has launched its first online consumer insight panel, Bookmarks. The online... Continue reading at The Bookseller

[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Hachette appoints consumer insight director

Hachette UK has appointed current vice-president of global consumer insight at EMI Music, Louisa... Continue reading at The Bookseller

[ The Bookseller | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk


E-book price fixing trial set for 2013: Apple, Macmillan and Penguin prepare for courtroom brawl

The Justice Department meant business when it accused Apple and five other publishers of price-rigging ebooks, and are officially taking Cupertino and two publishers to court. In a hearing on Friday, Judge Denise Cote set a bench trial for June 3, 2012, putting Apple, Macmillan and Penguin Group... Continue reading at Engadget

[ Engadget | 2012-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #accused apple #penguin group #agency pricing #justice department


Penguin to concentrate on consumer relationship in 2012

Penguin has lined up a new Jamie Oliver book for the autumn as it looks to build on its direct... Continue reading at The Bookseller

[ The Bookseller | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer relationship


Penguin set for Adrian Mole anniversary

Written By: Benedicte Page Publication Date: Fri, 21/10/2011 - 08:20 Penguin is promising a "whole year of celebration" for Sue Townsend next year to mark the 30th anniversary of the publication of her most famous creation's diary. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sue townsend #30th anniversary #famous creation


Penguin USA sets up home in BookCountry for slush-pile

Written By: Bookseller Staff Publication Date: Wed, 27/04/2011 - 08:40 Penguin USA is to launch a community website for genre writers called Book Country (bookcountry.com). The site began a public beta test this week and describes itself as "a place where readers and writers of genre fiction... Continue reading at The Bookseller

[ The Bookseller | 2011-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community website #genre fiction


Lit Hub Daily: March 28, 2024

 It turns out that sitting down to write and stepping up to the starting block aren’t so different. Jade Song on what swimming has taught her about craft. | Lit Hub Memoir The Great Bambino wasn’t the only slugger with an unforgettable nickname. Kevin Baker introduces us to Boom-Boom,... Continue reading at Literrary Hub

[ Literrary Hub | 2024-03-28 10:30:28 UTC ]
More news stories like this | News stories tagged with: #memoir