What Brands Need from Their Magazine Partners

A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
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Magazine Circ Drops 2.2 Percent

Winners (Allrecipes) and losers (the newsstand) from the first half of 2015. The post Magazine Circ Drops 2.2 Percent appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-07 00:00:00 UTC ]
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Gollancz partners with Prince Charles cinema

Science fiction and fantasy publisher Gollancz has partnered with London's Prince Charles cinema and mobile video game library the Gamer’s Bus on the second Gollancz Festival. The festival takes place at Waterstones Manchester Deansgate on 16th October and Waterstones Piccadilly in London on... Continue reading at The Bookseller

[ The Bookseller | 2015-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction #gollancz festival #waterstones piccadilly #17th october


Leaving the New Republic, and What Its Mass Exodus Taught Me About the Future of Magazines

It’s hardly news that the magazine has become an endangered species. It’s a development I had the misfortune of witnessing first-hand during my brief but eventful tenure as assistant literary editor of the New Republic in Was ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-05 00:00:00 UTC ]
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After Financial Times, Pearson Announces Plans to Sell The Economist Magazine Also

Pearson Plc moved closer to an exit from business publishing as it announced plans to dispose of its stake in the 172-year-old Economist magazine, just days after the sale of The Financial Times newspaper.   Discussions with The Economist Group& ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #economist magazine #business publishing #announced plans #economist group


A print magazine devoted to vlogging? It’s a generational thing

Those who are so quick to dismiss the launch of Oh My Vlog! and its coverage of the new breed of online superstars are missing the pointOn Wednesday afternoon, while Piers Morgan was penning his important and completely helpful musings on the concept of Nicki Minaj’s support from Black Twitter,... Continue reading at The Guardian

[ The Guardian | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tanya burr #print journalism


Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek

[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #decade ago #longer period #short form #follow trends


Survey: Digital Magazines Still Not a Break-Out Platform

Responses point to moderate interaction, but reader monetization and advertising still have a lot of catching up to do. The post Survey: Digital Magazines Still Not a Break-Out Platform appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post survey #platform appeared #digital magazines


Veterans of Glenn Beck’s The Blaze Launch Digital Magazine

A handful of veterans of Glenn Beck’s The Blaze website are setting up shop on Medium today, with the launch of a new publication called Autonomous.   The publication, led by former Blaze V.P. of digital content Steve Krakauer, will fo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #glenn beck


National Journal Magazine to Cease Publication By Year’s End

Resources to be redirected to faster-moving digital and daily products. The post National Journal Magazine to Cease Publication By Year’s End appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cease publication


Brands Start Hosting Real-Time Video Chats on Facebook

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek

[ AdWeek | 2015-07-17 00:00:00 UTC ]
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Study With Major Brands Compares Ad Recall for Mobile and Desktop Promos

If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek

[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web pages #consumer engagement #brands aren


Download: 2015 Global Publishing Magazine and FBF Preview Guide

Download and read the latest Publishing Perspectives magazine on leadership in global publishing and book business trends in countries around the world. The post Download: 2015 Global Publishing Magazine and FBF Preview Guide appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download #global publishing


Why Informa Is Putting Events at the Center of Its Media Brands

Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brands #closely align #trade show


Down East Magazine Will Book Your Next Maine Adventure

Launches adventure travel service with trips curated by editors. The post Down East Magazine Will Book Your Next Maine Adventure appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
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Magazine M&A Moves In Two Directions

Core sectors stay flat, while ancillary categories generate interest. The post Magazine M&A Moves In Two Directions appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-08 00:00:00 UTC ]
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Nonprofit House Partners with Authors

Greenpoint Press, a small nonprofit house founded in 2004 that specializes in personal nonfiction, partners with its authors and, among other things, offering them a 50% royalty rate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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The Revolution in Magazine Processes

How not to fall behind in an era when everything you think you know might be wrong. The post The Revolution in Magazine Processes appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-07 00:00:00 UTC ]
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Google's Ebook Logo Combines The Best Of Print And Digital Brands

How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company

[ Fast Company | 2015-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital book #print counterparts #traditional publisher #digital brands


Facebook To Start Sharing Ad Revenue With Video Partners

The tech giant is targeting YouTube's clients with a new ad revenue sharing program for video publishers.Facebook has just made another change to its burgeoning video advertising business. Effective today, Facebook is testing out sharing video ad revenue with video partners. The move is similar... Continue reading at Fast Company

[ Fast Company | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech giant #video publishers #effective today


Magazine Industry Growth Slows

60 titles launch, 23 close through the first half of 2015. The post Magazine Industry Growth Slows appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-07-01 00:00:00 UTC ]
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