What Brands Need from Their Magazine Partners

A conversation with Mark Mulhern, eastern region president at iCrossing and 2016 Folio: Show speaker. The post What Brands Need from Their Magazine Partners appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-09-22 00:00:00 UTC ]
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Other Publishing stories related to: 'What Brands Need from Their Magazine Partners'


Trending Now: New Roles in Magazine Media

The rise of digital media has introduced new job functions to the magazine world—and triggered the demise of others. The post Trending Now: New Roles in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media


Hearst Magazines Will Test Out New Print Concepts in 2016

Hearst Magazines president David Carey says that the company will test out new print magazine concepts in 2016, and partner with "next-generation content creators and technology companies" to launch new editorial products and joint ventu ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #technology companies #editorial products


US uni presses partner with Trajectory in digital services

Boston-based Trajectory has announced a partnership with the Association of American University Presses (AAUP) to provide metadata translation, distribution channels, and Natural Language Processing analysis to member-publishers' catalogs.  Continue reading at The Bookseller

[ The Bookseller | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital services #distribution channels


The Highest-Growth Revenue Streams for Magazine Media in 2015

The biggest revenue upsides are coming from a variety of sources. Guess which one isn’t on the list. The post The Highest-Growth Revenue Streams for Magazine Media in 2015 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media


Tempered Growth in the Magazine Industry

New launches once again outweigh shutdowns, but the gap is narrowing significantly. The post Tempered Growth in the Magazine Industry appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry


Magazine launches plunge in 2015

The year in print is ending on a down note, and not just because Conde Nast's Details and Time Inc.'s All You have breathed their last. Only 96 magazines launched in 2015, a 35% drop from the prior... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast


The Best Branded Content Partnerships of 2015

To say native content has grown since last year would be an understatement. In 2014, Pressboard combed through 1,500 pieces of content for our "best of" list -- this year it was closer to 7,000. To give you an idea of how far the space has come, we had to buy VR headsets just to review a couple... Continue reading at Advertising Age

[ Advertising Age | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native content #list -- #major publisher


Airbnb Is Reportedly In Talks With Hearst To Develop A Magazine

The new venture may pick up where Pineapple—the print magazine Airbnb launched last year—left off.Pineapple, Airbnb's one-off print magazine, ended up publishing just one issue due to internal politics—but, according to the Wall Street Journal, it could make a comeback soon.Read Full Story Continue reading at Fast Company

[ Fast Company | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine


This Startup Claims to Verify 90% of Digital Ads and Save Brands From Losing Cash

One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek

[ AdWeek | 2015-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming weeks #bring transparency #digital budgets #digital-ad ecosystem #online world #earlier version #story stated


BitLit adds Springer to bundling publisher-partners

Springer has become the latest publisher to offer ebook bundles to readers through Vancouver's BitLit. In an announcement made today (7th December), BitLit personnel tell The Bookseller that the new arrangement will add more than 100,000 titles to BitLit's "Shelfie" app. Continue reading at The Bookseller

[ The Bookseller | 2015-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest publisher


Time Inc. Partners with GumGum to Overlay Ads on Images

In-image advertising will arrive across the publisher's digital portfolio. The post Time Inc. Partners with GumGum to Overlay Ads on Images appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #images appeared #digital portfolio


Merrington hired as Peter Rabbit brand manager

Penguin Random House Children’s has hired Thomas Merrington, formerly of Silvergate Media, to the newly created role of Peter Rabbit brand manager and head of product development for the Penguin Ventures portfolio. Continue reading at The Bookseller

[ The Bookseller | 2015-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #product development


Modern Luxury Media Launches New Silicon Valley Magazine

City and regional luxury lifestyle publisher targets tech affluents with newest bimonthly title. The post Modern Luxury Media Launches New Silicon Valley Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-02 00:00:00 UTC ]
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AOL's Periscope Rival Signs First Moneymaking Brand Deal

AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first... Continue reading at Advertising Age

[ Advertising Age | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live


City and Regional Publisher SagaCity Media Acquires Sarasota Magazine

The deal, which includes five titles, marks the Portland, Oregon-based publisher’s entry into the East Coast market. The post City and Regional Publisher SagaCity Media Acquires Sarasota Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post city


Bertelsmann 'seeking equity partner to buy PRH'

Bertelsmann is seeking a private equity partner to help it buy out Pearson's stake in Penguin Random House. Continue reading at The Bookseller

[ The Bookseller | 2015-11-26 00:00:00 UTC ]
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Conde Nast Closes Details Magazine

Details magazine will cease publication after the December/January issue, Conde Nast said on Wednesday.The magazine, founded in 1982 and acquired by Conde Nast in 1988, averaged paid and verified circulation of 560,212 in the first half of the year, up from 524,791 a year earlier, according to... Continue reading at Advertising Age

[ Advertising Age | 2015-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cease publication #conde nast #audited media #big lift #ad revenue


What’s next for Coke’s branded content site, ‘Journey’

Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed... Continue reading at Digiday

[ Digiday | 2015-11-16 00:00:00 UTC ]
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Nasty Gal, Nars and Others Climb Among Young Women's Top Brands

What brands do young women want? Apparently a pretty steady mix, according to the third annual survey on the subject by Teen Vogue and Goldman Sachs.In a new survey of over a thousand Teen Vogue readers aged 13 to 29, gauging factors including awareness and favorability, the top 20 brands were... Continue reading at Advertising Age

[ Advertising Age | 2015-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #urban outfitters #steve madden #marc jacobs #conde nast


BiblioBoard, Pressbooks partner on library-based self-publishing

US library digital patron-services provider BiblioBoard and Canadian online book-production specialist Pressbooks are forming a new partnership called Pressbooks Public, designed to let libraries offer e-book-publishing services to their local authors. Continue reading at The Bookseller

[ The Bookseller | 2015-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local authors