The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further blurring the line between online and mainstream media. Mountain Dew, for example, is rooted in youth lifestyle culture, so it embraced both portions of the festival, digital brand manager Christine Ngo said. Mountain Dew is hosting musical performances as part of its Green Label Live series—a partnership between Mountain Dew and Complex Media—and will have a digital activation through the DEW VR Snow experience. Viewers can shred powder with pro snowboarders Danny Davis, Scotty Lago and Jack Mitrani via Oculus Rift technology. "I think that digital media has transcended online," Ngo said. "You might discover music online and that then gets popular and goes on the radio. We 're kind of [in] any medium that music exists, and digital is where we are concentrating a lot of our efforts." Nylon hosted daytime music showcase events on Thursday and Friday. But, before that, it was a partner of SXstyle, SXSW Interactive's special fashion track. Not only did Nylon co-sponsor the SXstyle closing party, it partnered with Nine West to create custom digital video and social activations with online influencers who wore Nine West shoes and created festival diaries, video content and online... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-21 00:00:00 UTC ]
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The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek
[ AdWeek | 2015-03-21 00:00:00 UTC ]
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New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday
[ Digiday | 2016-02-16 00:00:00 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Do you, like me, have paper documents that have long since been scanned and processed, records or music cassettes that you would like to listen to on your mobile phone, and photo prints that are planned for a digital photo book? Then you will appreciate the two-step instructions in... Continue reading at PC World
[ PC World | 2024-03-08 14:00:00 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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The Internet Archive is facing another lawsuit over one of its conservation projects. Sony Music Entertainment, Universal Music Group and a handful of other music labels have filed a lawsuit against the nonprofit organization, accusing it of copyright infringement for digitizing, "willfully... Continue reading at Engadget
[ Engadget | 2023-08-12 11:01:08 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading at AdWeek
[ AdWeek | 2020-07-29 21:03:28 UTC ]
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The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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Textbook authors who claim Cengage has not paid them correct royalties for sales from its digital services have filed a class action lawsuit against the publisher. Continue reading at The Bookseller
[ The Bookseller | 2019-08-13 21:55:01 UTC ]
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Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek
[ AdWeek | 2018-10-15 00:00:00 UTC ]
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Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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After quietly rolling out a digital publication earlier this year, Grindr is making its push into digital media official today with the launch of lifestyle site Into, which it hopes will attract ad dollars from brands looking to advertise around LGBTQ content. Into launched in March as part of a... Continue reading at AdWeek
[ AdWeek | 2017-08-15 00:00:00 UTC ]
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Time is facing one of its most critical decisions since the magazine publisher was founded by Henry Luce and Briton Hadden in 1922.Should the company's board agree to a sale as its print advertising lifeblood continues to drain away? Or should it let new CEO Rich Battista implement his grand... Continue reading at Advertising Age
[ Advertising Age | 2016-12-13 00:00:00 UTC ]
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From Metropolitan Home to Newsweek, we've seen a number of shuttered magazine titles revived (at least in some form) over the past couple of years. Now Best Life, the luxury men's service magazine, is getting a second life online—and with its original launch editor at the helm, no less. Best... Continue reading at AdWeek
[ AdWeek | 2016-10-13 00:00:00 UTC ]
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Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday
[ Digiday | 2016-03-10 00:00:00 UTC ]
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