The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further blurring the line between online and mainstream media. Mountain Dew, for example, is rooted in youth lifestyle culture, so it embraced both portions of the festival, digital brand manager Christine Ngo said. Mountain Dew is hosting musical performances as part of its Green Label Live series—a partnership between Mountain Dew and Complex Media—and will have a digital activation through the DEW VR Snow experience. Viewers can shred powder with pro snowboarders Danny Davis, Scotty Lago and Jack Mitrani via Oculus Rift technology. "I think that digital media has transcended online," Ngo said. "You might discover music online and that then gets popular and goes on the radio. We 're kind of [in] any medium that music exists, and digital is where we are concentrating a lot of our efforts." Nylon hosted daytime music showcase events on Thursday and Friday. But, before that, it was a partner of SXstyle, SXSW Interactive's special fashion track. Not only did Nylon co-sponsor the SXstyle closing party, it partnered with Nine West to create custom digital video and social activations with online influencers who wore Nine West shoes and created festival diaries, video content and online... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-21 00:00:00 UTC ]
Jury is out on whether video-sharing site could make Microsoft a social media giantAs the clock ticks on Microsoft’s fast-track talks to buy TikTok the jury is out on whether it marks a unique opportunity to become a global social media giant overnight, or a $50bn (£38bn) geopolitically fuelled... Continue reading at The Guardian
[ The Guardian | 2020-08-10 14:21:38 UTC ]
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Wary of shifting marketing budgets and rising production costs, publishers across the magazine industry have spent the past few years evaluating ways to reconcile difficult financial realities without sacrificing the print foundations that have anchored their brands for decades. In Chicago,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 18:44:20 UTC ]
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Docs.com is a file sharing service from Microsoft that lets you publish and share content from Word, Excel, PowerPoint, OneNote, Sway, and Minecraft world, as well as PDF documents. It was originally created as part of a collaboration with Facebook in 2010, and then revamped in 2015. However,... Continue reading at Betanews
[ Betanews | 2017-06-09 00:00:00 UTC ]
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Doing the reading before class may not have been the highest priority while you were in school. But here’s some text you may actually want to dive into: a primer on all the cool, new features of Android Marshmallow. Google just published its Quick Start Guide, a free eBook that anyone can grab... Continue reading at PC World
[ PC World | 2015-10-17 00:00:00 UTC ]
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Digital platform SuperAwesome has acquired PopJam, a social network for children, from Mind Candy, for an undisclosed sum. PopJam is a mobile-only social platform where children can share content, often pictures, and take part in games and competitions. It also features book excerpts provided... Continue reading at The Bookseller
[ The Bookseller | 2015-09-15 00:00:00 UTC ]
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His new novel, "The Turning," may bring exactly that for T. Davis Bunn: a turning to a new platform and new audiences for his Christian suspense fiction. It will also provide him with a new medium--he'll be teaching lessons drawn from the book on Moody Radio, a unique opportunity for a novelist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
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Add value and share content with your followers to nab your next gig, 140 characters at a time.You've probably heard about people who landed a book deals from their popular tweets, or that Seth Meyers found several writers for his new show on Twitter.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-03-27 00:00:00 UTC ]
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Flipboard, the personalized magazine app, is known for its high–quality news and social content. With its elegant format and simple curation tools, the service has grown to 90 million users. Now, the company aims to open up that massive audience to a new, potentially lucrative vertical:... Continue reading at Fast Company
[ Fast Company | 2013-11-11 00:00:00 UTC ]
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By Denis Wilson It's not uncommon for sister publications within a publishing company to partner on issues or share content. For its October issue, Wired collaborated with fellow Condé Nast title bon appétit on... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
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Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader in former Meredith video exec J.R. McCabe, Time Inc.’s first svp, video. It wasn’t exactly a revolutionary move—other... Continue reading at AdWeek
[ AdWeek | 2013-09-16 00:00:00 UTC ]
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A study conducted by ShareThis found that mobile devices are much more popular than desktops for sharing content. ShareThis tracked social activity across 2.4 million sites in its network, and found that consumers are nearly twice as likely to click and share content through mobile devices... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-31 00:00:00 UTC ]
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Barnes & Noble has suffered a serious security breach in 63 of its shops. Payment readers were fitted with a bug, which has harvested details of customers' credit cards. The firm discovered the breach over six weeks ago, but has kept the matter quiet at the behest of the Justice Department,... Continue reading at Fast Company
[ Fast Company | 2012-10-25 00:00:00 UTC ]
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Move Over Rubik's Cube ... There's a New, Addicting Puzzle in Town App: Esquire's Hardest Puzzle Ever Produced by: Esquire magazine (Hearst) Price: First level and sponsor level are free; next four levels cost $4.99 (total) to... Continue reading at Publishing Executive
[ Publishing Executive | 2011-08-10 00:00:00 UTC ]
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