At Brand Innovation Labs, Fighting Competition of the 'Unknown'

A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's Innovation Labs, described his role as fighting the competition of the "the unknown": unforeseen new firms and technologies that have the potential to swiftly topple established category leaders. Joining Mr. Nel on stage for a "Marketers Driving Innovation" panel at the Ad Age Digital Conference were Mark Nagel, executive director of the AT&T Foundry; Venky Balakrishnan, global VP, digital innovation, Diageo; and Adam Kleinberg, CEO of Traction, an interactive agency. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-17 00:00:00 UTC ]

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How to build the city of the future, according to Ikea’s innovation lab

‘The Ideal City’ collects the most successful urban ideas from around the world, to serve as a sort of cookbook of best practices for city leaders. By the end of the century, if cities continue to grow at current rates, the world’s urban space may expand by 618,000 square miles—the equivalent... Continue reading at Fast Company

[ Fast Company | 2021-02-03 07:00:40 UTC ]
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‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-07-07 04:01:07 UTC ]
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Six indies win Pan Mac's innovation competition

Indies From the Madding Crowd, Imagined Things, Hunting Raven, Mostly Books, Moon Lane Ink and Newham Bookshop have all been named winners of the Independent Bookshop Innovation Award. Continue reading at The Bookseller

[ The Bookseller | 2018-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #named winners #newham bookshop #madding crowd


Publishers Diversify Their Businesses with Innovative Brand Extensions

By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products


Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday

[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll receive #social platforms #brand safety


On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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How Juul found success: Innovation and addiction

The e-cigarette-maker promised a safer product but got teens hooked, Jamie Ducharme writes. Continue reading at The Washington Post

[ The Washington Post | 2021-07-23 12:00:00 UTC ]
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Continued Expansion and Innovation at Hung Hing

Expansion continues at Hung Hing Printing Group’s main production site in Heshan. The capacity expansion has culminated in a new plant in Hanoi, Vietnam, which officially opened for business in November 2019 and has since received a host of certifications, including ISO90001, ISO14001, FSC, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Audacity branded 'possible spyware' after controversial privacy policy update

Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews

[ Betanews | 2021-07-05 09:03:53 UTC ]
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Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
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Walker launches third children's sports writing competition

Walker Books is launching its third Young Sportswriter of the Year competition, in partnership with the Guardian and the Football School series of books. Continue reading at The Bookseller

[ The Bookseller | 2021-06-10 01:41:47 UTC ]
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Take part in the third Young Sportswriter of the Year competition

The Guardian and Football School are inviting 7- to 12-year-olds in the UK and Ireland to see if they can pen the piece that comes topThe Guardian and the book series Football School are launching our third Young Sportswriter of the Year competition, open to all seven- to 12-year-olds in the UK... Continue reading at The Guardian

[ The Guardian | 2021-06-09 09:00:45 UTC ]
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The lab-leak mess

Last week, Jonathan Chait, of New York magazine, took the “liberal media” to task for having rushed to repudiate “the lab-leak theory”—the idea that COVID-19 may have its origins in a research institute in Wuhan, China. The theory, Chait wrote, has recently “gained more and more credibility,” in... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-06-02 12:40:56 UTC ]
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U.S. Book Show: Publishers Fight Pandemic Blues with the Backlist

Backlist titles have been a key driver of sales for trade book publishers over the last 12 months. At a U.S. Book Show panel, representatives from four major houses discussed strategies on how to continue to build a publisher’s backlist revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Caldecott’s The Short Knife skewers competition at Tir na n-Og Awards

Elen Caldecott’s The Short Knife (Andersen Press) has won the English-language category of the Tir na n-Og Awards 2021 for children’s and young people’s literature.  Continue reading at The Bookseller

[ The Bookseller | 2021-05-21 16:21:27 UTC ]
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How Charles Yu fights anti-Asian hate and Hollywood stereotypes in his award-winning novel

Charles Yu, the National Book Award-winning author of 'Interior Chinatown,' joins the L.A. Times Book Club in a chat with film critic Justin Chang. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-05-19 14:00:51 UTC ]
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Librarians fighting 'exorbitant' e-book pricing hope for CMA action

Librarians fighting the “exorbitant” pricing and licensing of academic e-books claim others are afraid of speaking out about the subject and are hoping the Competitions & Marketing Authority (CMA) will take action. Continue reading at The Bookseller

[ The Bookseller | 2021-05-11 20:10:02 UTC ]
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