At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the viral purveyors claim it can also change people's opinions about a company. And it's got the attention of clients Unilever, Gap, Pantene and Target. "I wanted to bring that same exact experience on our site to our client," Upworthy's CRO James Marcus explained. "We didn't want them to put a banner ad near that experience: We wanted them to have that same experience." Upworthy's advertising package, the Upworthy Collaborations program, is a "strategic bundle" of digital media methods that it knows works for its readership. The company claims that on average, brand content gets 3.5 times more overall views and 2.9 times more attention-minutes above the site average. In addition, these sponsored materials get three times as many social shares. And, according to Marcus, the company is seeing a 50 percent to 100 percent lift from topline brand awareness—and a 15 percent to 25 percent increase in positive associations with the brand. Luger explained that brands come to them with their content, and Upworthy uses its magic touch to make sure the message is packaged to drive the most engagement. For the Unilever Project Sunlight campaign, it created a hub and curated social media chat... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-14 00:00:00 UTC ]
Awe will join the publisher in the newly created role on June 3, and will oversee the publisher's strategic initiatives, business development, and central marketing, as well as its audio division and publishers-at-large. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-07 04:00:00 UTC ]
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Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to... Continue reading at Digiday
[ Digiday | 2023-03-02 15:43:20 UTC ]
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In Magic Source Codes, the author explores how magic saved her from suicide and depression and offers readers tips for utilizing magic to better their own lives. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Less than a month after the publisher and v-p of creative and business development were laid off at the comics publisher, a new round of dismissals hit the company last week, casting uncertainty over its future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
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Interviews Victoria Chang’s new collection, Dear Memory, expands the field of the memoir for readers to explore a full-color archive of family photos and historical documents collaged between lines of poetry and letters. It prompts us to ask, with her,... Continue reading at World Literature Today
[ World Literature Today | 2022-01-05 19:50:39 UTC ]
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Welbeck has appointed Josalyn Moran, formerly of Barnes & Noble, as its director of business development for children's books, North America. Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 17:49:09 UTC ]
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David Steinberger is stepping down as CEO of Arcadia Publishing and will be succeeded in the role by Brittain Phillips, currently director of business development. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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Anne Bowman has been appointed vice-president of business development and global sales at Chelsea Green Publishing. Continue reading at The Bookseller
[ The Bookseller | 2020-09-13 17:47:03 UTC ]
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Nigel Wyman, Gardners' head of business development for the UK for the past seven years, has been appointed as sales and marketing director. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 01:38:33 UTC ]
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Active Interest Media has sold off its healthy living, fitness and outdoor divisions, collectively representing several of its largest publications, to Pocket Outdoor Media, a Colorado-based publisher of a handful of enthusiast magazines, the two companies announced Tuesday. Included in the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-30 21:15:44 UTC ]
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Lemn Sissay, Ian Rankin and Tahmima Anam are to lead Bradford Literature Festival, as this year's digital edition releases new events on a daily basis to re-create the festival environment. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 17:10:34 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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Earlier this week, Active Interest Media, publisher of Better Nutrition, Yoga Journal and a slew of recently acquired former F+W titles, among many others, announced the launch of NatuRx, a new print and digital media brand with a self-described mission of "educating health-conscious consumers... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-19 18:48:19 UTC ]
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In her research for "The Library Book," Susan Orlean was surprised to learn how many people call the Los Angeles Library on a daily basis with outlandish questions. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-26 21:09:36 UTC ]
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In her research for “The Library Book,” Susan Orlean was surprised to learn how many people call the Los Angeles Library on a daily basis with outlandish questions. Some people want help cheating on crossword puzzles. Others have more personal queries. “There is a guy who calls the library... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-26 20:35:00 UTC ]
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Doug Stambaugh has been promoted to the newly created position of v-p and director of strategic operations and business development at Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-06 04:00:00 UTC ]
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As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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Nicko Goncharoff has been appointed managing director, business development for Greater China, at Web of Science Group. Continue reading at The Bookseller
[ The Bookseller | 2019-04-09 00:00:00 UTC ]
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Charles Womack III, president of Womack Newspapers, Inc. (WNI) announced today that the North Carolina-based alt-weekly publication, Creative Loafing Charlotte—which was acquired by WNI in 2014 from SouthComm Inc.—has been sold to his son C. Alex Womack IV, president of Womack Digital LLC, for... Continue reading at Folio Magazine
[ Folio Magazine | 2018-11-01 00:00:00 UTC ]
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In Germany, Matthäus Cygan moves from digital direction at Random to business development at Frankfurter Buchmesse, and in the States, Kristin Fassler moves from Ballantine to Atria in marketing. The post Industry Notes: Cygan Joins Frankfurter Buchmesse; Fassler Goes to Atria appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-25 00:00:00 UTC ]
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