As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
Print media do face challenges but the influence they offer – especially on the right – is considerable‘Expect the unexpected” is the bland but pointed advice given by the evasive editor of the Daily Beast to the bemused William Boot, accidental protagonist in Evelyn Waugh’s deathless Fleet... Continue reading at The Guardian
[ The Guardian | 2024-09-15 08:00:52 UTC ]
More news stories like this
The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times
[ The New York Times | 2024-04-15 13:00:12 UTC ]
More news stories like this
A politically involved Bronx-based physician network received $29 million from a state fund formerly reserved for distressed hospitals and nursing homes, a new report found.SOMOS Community Care, a nonprofit physician network based in Kingsbridge, received funds from the Vital Access Provider... Continue reading at Crains New York
[ Crains New York | 2024-03-20 09:33:04 UTC ]
More news stories like this
Gilbert Cruz, the new editor of the 'Review,' plans to keep experimenting to find the perfect formula for books coverage at the paper of record. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
More news stories like this
Interviews Victoria Chang’s new collection, Dear Memory, expands the field of the memoir for readers to explore a full-color archive of family photos and historical documents collaged between lines of poetry and letters. It prompts us to ask, with her,... Continue reading at World Literature Today
[ World Literature Today | 2022-01-05 19:50:39 UTC ]
More news stories like this
Last week, Guto Harri, an anchor on GB News, in the United Kingdom, addressed a pressing news story: the racist abuse that Black English players faced following the final of the European soccer championships, which England lost, and the broader debate around the players’ practice of taking a... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-20 12:38:46 UTC ]
More news stories like this
Active Interest Media has sold off its healthy living, fitness and outdoor divisions, collectively representing several of its largest publications, to Pocket Outdoor Media, a Colorado-based publisher of a handful of enthusiast magazines, the two companies announced Tuesday. Included in the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-30 21:15:44 UTC ]
More news stories like this
Lemn Sissay, Ian Rankin and Tahmima Anam are to lead Bradford Literature Festival, as this year's digital edition releases new events on a daily basis to re-create the festival environment. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 17:10:34 UTC ]
More news stories like this
On Monday, President Trump casually told reporters that he’s been taking hydroxychloroquine, an antimalarial drug he has repeatedly touted as effective against COVID-19, the disease caused by the new coronavirus. The reporters seemed stunned. “I was just waiting to see your eyes light up when I... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-20 12:10:26 UTC ]
More news stories like this
Around the world, versions of the same question are being debated all at once: now what? In recent weeks, multiple countries and jurisdictions have taken steps to ease the lockdown measures they imposed to stop the spread of COVID-19, the disease caused by the new coronavirus. France begins a... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-11 12:05:11 UTC ]
More news stories like this
Visitors to Fortune.com noticed something new over the past few weeks: a requirement to enter an email address in order to access content. “You’re paying for it with your email address in a sense,” says Fortune's chief marketing officer, Michael Joseloff. “We have done a lot of research into... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-25 03:46:10 UTC ]
More news stories like this
[caption id="attachment_176235" align="alignright" width="150"] Nina Gould[/caption] On Thursday, Forbes announced the promotions of Nina Gould (formerly VP of product) to chief product office and Vadim Supitskiy (formerly SVP, engineering) to chief technology officer. Both veterans of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 20:03:07 UTC ]
More news stories like this
The newly launched Platinum Magazine, a magazine aimed at women over 55, has launched a books section edited by novelist Adele Parks. Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 05:39:11 UTC ]
More news stories like this
[caption id="attachment_175123" align="alignright" width="150"] Roula Khalaf[/caption] The Financial Times announced Roula Khalaf as its next editor, making her the first female top editor at the FT in its 131-year history. A 24-year veteran of the FT, Khalaf most recently served as deputy... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-14 20:49:51 UTC ]
More news stories like this
Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
More news stories like this
Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this
Yesterday, at 12:30am, Gordon Sondland—the US ambassador to the European Union who has emerged as a key character in the ongoing Trump/Ukraine scandal—received a voicemail from an administration official telling him not to appear at a House hearing scheduled for yesterday morning. Sondland duly... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-10-09 12:04:38 UTC ]
More news stories like this
In her research for "The Library Book," Susan Orlean was surprised to learn how many people call the Los Angeles Library on a daily basis with outlandish questions. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-26 21:09:36 UTC ]
More news stories like this
In her research for “The Library Book,” Susan Orlean was surprised to learn how many people call the Los Angeles Library on a daily basis with outlandish questions. Some people want help cheating on crossword puzzles. Others have more personal queries. “There is a guy who calls the library... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-26 20:35:00 UTC ]
More news stories like this
Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Today’s edition of Publisher’s Brief focuses on awesome content because, well,... Continue reading at Advertising Age
[ Advertising Age | 2019-05-30 19:11:41 UTC ]
More news stories like this