As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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Publishers trying to wrest their readers back from search and social media might take a long look at The Daily Beast, the IAC-owned news publisher that lures 40 percent of its readers to its homepage every month. The post How The Daily Beast gets 40 percent of readers to visit its homepage... Continue reading at Digiday
[ Digiday | 2016-09-12 00:00:00 UTC ]
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The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times
[ The New York Times | 2024-04-15 13:00:12 UTC ]
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News Corp reporter bought a pink doughnut, a soft drink and tobacco as part of a NSW government endorsed media stunt. Plus: cartoonists go their own wayFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastWhat happens when... Continue reading at The Guardian
[ The Guardian | 2023-11-03 02:06:22 UTC ]
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Mail accuses Nine and ABC of ‘radio silence’ over fracas. Plus: conservative media attacks Jacinda ArdernThe Daily Mail called it “the biggest story in Australia on Thursday” and the News Corp tabloids agreed, serving up salacious front pages that editors of a scandal sheet can be proud of. The... Continue reading at The Guardian
[ The Guardian | 2023-01-20 00:58:39 UTC ]
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The new imprint from Ulysses Press aims to foster a love of reading in juvenile and young adult readers Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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The Sky News After Dark presenter denies being an anti-vaxxer as his regular sports column continuesAlan Jones has denied being an anti-vaxxer and encouraging the anti-lockdown protesters in an emotional broadcast after his regular column was dumped by the Daily Telegraph.“I now face a headline... Continue reading at The Guardian
[ The Guardian | 2021-07-30 04:08:30 UTC ]
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Subscribers to Politico’s newsletters will soon receive a weekly version rather than daily if they aren’t Politico Pro members. The publisher announced this Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-18 18:00:14 UTC ]
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Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
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The German publisher DuMont didn’t always track loyalty among its readers. Instead, its editors did what many in the news Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-12 16:04:08 UTC ]
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Penguin Random House in the US has launched a 'Reader Rewards Loyalty Program', a free promotional initiative that lets readers earn one free book for every 12 PRH titles they purchase. Continue reading at The Bookseller
[ The Bookseller | 2019-04-19 00:00:00 UTC ]
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Under the program, readers who buy PRH books in any format will be able to collect points for purchases made at online or physical stores. After they collect 120 points, customers are eligible to receive a free book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-18 00:00:00 UTC ]
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The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they're loyal enough to pay for the material they post. Many publishing companies--including most recently, Bloomberg, Vanity Fair, Business Insider (and... Continue reading at AdWeek
[ AdWeek | 2018-06-27 00:00:00 UTC ]
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Confusion about post-try ‘jazz hands’ embarrasses News Corp columnist on Twitter, while the Tele gets its gossip wrong and ABC scoops Anzac Day ratingsIt’s been a rough week for the Daily Telegraph which has had to publish not one but two apologies for gossip items. We told you in February that... Continue reading at The Guardian
[ The Guardian | 2015-04-30 00:00:00 UTC ]
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In 2008, The Daily Beast launched as an ambitious online effort by magazine legend Tina Brown. That effort took a detour two years ago, when it merged with old-line print publication Newsweek. The result is a publication that has crafted a model tha ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-15 00:00:00 UTC ]
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The Newsweek Daily Beast Co. has named Gary Starr as its new CFO. Starr will replace Jennie Tse Wang, who is departing from the company, according to Adweek. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-01 00:00:00 UTC ]
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It's long been expected turn out this way, and it's finally happening. NewYorkMag.com's Daily Intel is reporting that The Daily Beast will be retiring the Newsweek.com URL on July 19. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
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Facebook Instant Articles update, allowing publishers to post multiple articles in each post, is a way of replicating daily email newsletters right in Facebook’s platform. Ten publishers, among them BuzzFeed, The Washington Post, The Sun and El País, are testing out the new feature before a... Continue reading at Digiday
[ Digiday | 2017-01-16 00:00:00 UTC ]
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From tinting their pages yellow to redesigning fonts, publisher Barrington Stoke is leading the way in dyslexia-friendly books. They and their authors – including Meg Rosoff and Anthony McGowan – explain the practicalitiesMainstream understanding of dyslexia has come a long way from the days... Continue reading at The Guardian
[ The Guardian | 2016-10-05 00:00:00 UTC ]
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