As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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“I am fascinated by the mismatch of these two systems, the fact that we can occupy two temporal spaces simultaneously…” Grace Loh Prasad on finding meaning in the space between Chinese and Western astrology, and what it means to remember her translator father. | Lit Hub Memoir Jennifer Croft on... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-08 11:30:08 UTC ]
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“At a time when books are being banned in schools and public libraries in unprecedented numbers, it’s alarming how writers have been reproached simply for signing letters that call for peace.” Maris Kreizman on the Jewish Book Council’s new initiative. | Lit Hub Politics The best book covers in... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-29 11:30:17 UTC ]
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“These girls thought themselves saints of something, and I nodded and kneeled.” Emmeline Cline on eating disorder memoirs and the contagion of identification. | Lit Hub Memoir Steven W. Thrasher on the murder of journalists in Gaza and the loss of critical American voices in journalism: “What... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-28 11:30:35 UTC ]
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“I was still reporting to my father, the things I had read and all that I had remembered.” Amitava Kumar on family, loss, and resonating with the words of other writers. | Lit Hub Memoir “Even in the worst of times, humans have a way of coming together to lighten the load and provide hope […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-27 11:30:51 UTC ]
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New tools could finally help publishers stem the flow of counterfeit editions online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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New tools could finally help publishers stem the flow of counterfeit editions online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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What’s Aisha Sabatini Sloan reading? Diana Arterian on the author’s nightstand. | Lit Hub Criticism “The intimacy I feel with what my home once was cannot be reconciled with what downtown has become.” Emma Dries reflects on her childhood home and how 9/11 changed downtown Manhattan forever. |... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-22 11:30:18 UTC ]
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I always imagined, that, given the choice, I would read my own audiobook. I had heard memoirs often sounded best in the author’s throat—something about the familiar tang of the hardship unspooled. But had I written a memoir? A bookseller acquaintance asked me that a year before the publication... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-22 09:54:39 UTC ]
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Kate Sidley on writing in the aftermath of a home robbery: “When bad things happen, they happen off-page, out of sight, and with a certain delicacy.” | Lit Hub Memoir Lockdown may be over, but what did it to to our collective sense of balance? How the pandemic ruined our understanding of “free”... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-19 11:30:44 UTC ]
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Newsroom director decries The Australian’s ‘constant’ swipes at individual ABC employees. Plus: a mushroom misstepFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastWhen the ABC Indigenous affairs editor, Bridget... Continue reading at The Guardian
[ The Guardian | 2024-02-16 02:50:06 UTC ]
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Bricks-and-mortar bookshops anchor neighborhoods, while a book bus and pop-ups take their shelves on the road. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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McIlveen was previously editor-in-chief of news.com.au and founding editor of Daily Mail Australia. He takes on Tory Maguire’s former role at the Age and SMHFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastFormer News... Continue reading at The Guardian
[ The Guardian | 2024-01-22 04:15:05 UTC ]
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An inside look at the debut speculative novel so charming that Avid Reader Press executive editor Margo Shickmanter preempted it from her bathtub. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-16 05:00:00 UTC ]
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How Alexandria Ocasio-Cortez rose up and won an underdog political victory. | Lit Hub Politics Lauren Groff talks about what it’s like to open a bookstore in Florida right now. | Lit Hub Selfishly curated experiences: İnci Atrek on how planning trips can inform novel writing. | Lit Hub Langston... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-11 11:30:15 UTC ]
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“I took refuge in the public libraries early and began a life-long love affair with them, one which has sustained me ever since.” Stephen McCauley’s love letter to the places that made him a writer. | Lit Hub Hisham Matar, Aube Rey Lescure, Nathaniel Stein and more take the Lit Hub... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-09 11:30:07 UTC ]
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Your reading list for a dry January (should you choose to accept it). | Lit Hub Motherhood is Antarctica: On the underexplored landscape of postpartum loneliness. | Lit Hub Memoir Beyond resolutions: A closer look at “The New Year Poem” as an act of resistance. | Lit Hub On the power of titles,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-01-08 11:30:16 UTC ]
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When e-readers like the Amazon Kindle burst onto the scene, they were predicted to bring about the death of the print book — and maybe the independent bookstore too. But publishing sales data and on the ground observations from booksellers indicate that neither prediction has come true. Continue reading at CBC
[ CBC | 2023-12-17 09:00:00 UTC ]
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Now in its 25th year, Ingram’s digital printing group has deepened its ties with publishers and expanded its international footprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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