As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
Perhaps it was the result of China landing a spacecraft on the moon, but 2013 was a banner year for science fiction writing in China, says The Daily Beast. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-21 00:00:00 UTC ]
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Ahdaf Soueif spoke with The Daily Beast about life in Cairo since the uprising as well as its impact on the city’s writers and bookstores. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-10 00:00:00 UTC ]
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Newsweek's return to print is the latest development in an odd timeline for the once-storied magazine. It's changed ownership four times, employed four CEOs and had three editors-in-chief since 2010. It's awkward liaise with the Daily Beast and swings between layoffs and hiring flurries add to... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-05 00:00:00 UTC ]
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A new book called I Wonder What It's Like To Be Dyslexic illustrates a common learning disability through clever graphic design.Since he was a child, British graphic designer Sam Barclay has struggled with dyslexia––along with 10% to 15% of the population. To help combat the widespread... Continue reading at Fast Company
[ Fast Company | 2013-11-13 00:00:00 UTC ]
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Annual subscriptions to Sullivan's new, independent The Dish blog are pre-selling at $19.95. Andrew Sullivan announced Wednesday, via Twitter, that his soon-to-be-self-published blog has just passed $500,000 in pre-subscription sales. The announcement comes less than a month after... Continue reading at Fast Company
[ Fast Company | 2013-02-01 00:00:00 UTC ]
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Newspapers’ books coverage is even less profitable than newspapers overall, and many book review sections are shrinking or disappearing completely. In an attempt to subsidize such coverage, the Guardian has partnered with the Amazon-owned d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-12-19 00:00:00 UTC ]
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It's hard not to make a series of reductive comparisons between the Nook Tablet and the Kindle Fire. After all, it's the conflict between Barnes & Noble and Amazon that frames these two 7-inch tablet / e-reader hybrids. This one is $50 more expensive, but is technically more impressive: you... Continue reading at Engadget
[ Engadget | 2012-03-19 00:00:00 UTC ]
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By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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For those of you still following the saga of "CondeElevator, the anonymous Twitter account supposedly written by a Conde Nast employee: It's probably not written by Conde editor John Jannuzzi, says the Daily Beast. This update comes a day after the same publication cited "multiple sources"... Continue reading at AllThingsD
[ AllThingsD | 2011-08-13 00:00:00 UTC ]
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It's long been expected turn out this way, and it's finally happening. NewYorkMag.com's Daily Intel is reporting that The Daily Beast will be retiring the Newsweek.com URL on July 19. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-12 00:00:00 UTC ]
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Newsweek chairman Sydney Harman has died, according to The Daily Beast. He was 93. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-13 00:00:00 UTC ]
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While magazine Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers' digital strategies. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-19 00:00:00 UTC ]
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