As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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#daily beast
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Dedicated devices for reading ebooks have been a hot category for nearly a decade, with tech firms from Amazon, Samsung and Barnes & Noble releasing a dizzying number of options in recent years. Yet while most of the new devices being introduced for reading ebooks... Continue reading at ABC News
[ ABC News | 2015-03-01 00:00:00 UTC ]
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#reading ebooks
#hot category
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The book business is strong in North Carolina as booksellers in the Tar Heel State come out of the economic downturn that wreaked havoc across the nation starting in 2008. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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#north carolina
#economic downturn
Owner Richard Desmond agrees to officially audited figures for monthly visitors to dailystar.co.uk and express.co.ukOfficially audited traffic figures for the Daily Star and Daily Express websites have been published for the first time – ranking them bottom in the national newspaper online... Continue reading at The Guardian
[ The Guardian | 2014-03-20 00:00:00 UTC ]
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#global brand
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The San Diego Reader is mining gold from its rich archives and releasing the treasures as a collection of six eBooks, the first installment of a series that will showcase the literary quality and historic value of a collection spanning more than 40 y ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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When is enough enough? Ryan Chapman on wants, needs, money, and time. | Lit Hub Memoir “Resets are necessary throughout a writing life.” Julia Alvarez on falling in love with writing again. | Lit Hub Craft What does Lord Byron have in common with Che Guevara? “A revolutionary who loves poetry... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-19 10:30:28 UTC ]
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“It always says the same thing: the vast majority of writers don’t earn enough from writing to make a decent living.” David Hill reflects on writing as labor. | Lit Hub Memoir Ethel Rohan on writing about grief: “For most of my life, I’ve suffered in shame and silence while the men who hurt me […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-18 10:30:29 UTC ]
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The following is from Advocate: A Graphic Memoir of Family, Community, and the Fight for Environmental Justice by Eddie Ahn. _______________________________________________ Excerpted from Advocate: A Graphic Memoir of Family, Community, and the Fight for Environmental Justice, by Eddie Ahn;... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-17 08:54:48 UTC ]
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Get ready for the fun and the fantastical. Caroline Carlson recommends new children’s books by Maple Lam, Felicita Sala, Laurie Morrison and more. | Lit Hub Reading Lists The collapse of Small Press Distribution has left over 400 publishers uncertain about the future. Adam Morgan talks to small... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-03 10:30:45 UTC ]
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Brooklyn agency Red Antler named Kiser Barnes as partner and chief creative officer to elevate the work of its client roster, expand its portfolio of global business partners and solidify the agency's creative reputation. Barnes comes to Red Antler from Digitas, where he... Continue reading at AdWeek
[ AdWeek | 2024-04-01 12:00:00 UTC ]
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New month, new books. Here are the best sci-fi and fantasy reads coming in April. | Lit Hub Reading Lists We know. Sometimes lugging around a hardcover is, well, hard. Maybe these new paperbacks are exactly what you need. | Lit Hub Reading Lists “I ate my food on the couch. Then I went upstairs […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-01 10:30:36 UTC ]
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It turns out that sitting down to write and stepping up to the starting block aren’t so different. Jade Song on what swimming has taught her about craft. | Lit Hub Memoir The Great Bambino wasn’t the only slugger with an unforgettable nickname. Kevin Baker introduces us to Boom-Boom,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-28 10:30:28 UTC ]
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Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday
[ Digiday | 2024-03-27 04:01:00 UTC ]
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The eight indie presses that made PW’s fast-growing list for 2023 thrived in a challenging business environment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-22 04:00:00 UTC ]
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Howard Norman talks to Michael Ondaatje about his first collection of poetry in twenty-five years. | Lit Hub In Conversation “If the infant is primitive so is its earliest vice, jealousy—probably the most innate vice of all.” The late Elspeth Barker on the most human of experiences. | Lit Hub... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-20 10:30:01 UTC ]
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“Interior design’s aim is to make reading easy. It creates order out of chaos and bestows authority (warranted or not) on an author’s words.” On book design beyond the cover. | Lit Hub Art The accidental icon Lyn Slater on style, rebellion, and aging with attitude. | Lit Hub Memoir What do Leo... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-15 10:30:28 UTC ]
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“I am fascinated by the mismatch of these two systems, the fact that we can occupy two temporal spaces simultaneously…” Grace Loh Prasad on finding meaning in the space between Chinese and Western astrology, and what it means to remember her translator father. | Lit Hub Memoir Jennifer Croft on... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-08 11:30:08 UTC ]
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