As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been incredibly focused on increasing loyalty at The Daily Beast—loyalty and engagement,” says Libby, “but the idea was that rather than just getting any person at any given time to come to the website, we wanted to get the people who care about The Daily Beast and know where they are when they’re on The Daily Beast and can come back to spend more time and consume more stories, which we know they’re doing.” She continues that there are a lot of reasons why investing in building brand loyalty became the ultimate goal for The Daily Beast, “but certainly for direct advertising it made a lot of sense.” In a lot of the conversations she has with brand partners, Libby says that The Beast’s engaged and loyal audience provides the most value to advertisers because their intentional visits to the site and their trackable behaviors once there make telling brand stories very effective. For instance, the brand’s site loyalists consume on average 11 pageviews per visit, at a total of 34 pageviews per month, and they spend 11 minutes on the site during each session. It’s data like this that she says makes The Daily Beast stand out to partners, to the point where over half of their total revenue for 2019... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Notre Drame: Monday’s devastating fire at Notre-Dame de Paris—or just Notre Dame... Continue reading at Advertising Age
[ Advertising Age | 2019-04-17 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition.The news from Cupertino: "Apple's string of new subscription services pushes... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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The New Yorker raked in four Ellie Awards at the annual National Magazine Awards for print and digital media event Thursday night. Hosted by CNN analyst and former editor in chief of The Daily Beast, John Avlon, nearly 500 industry leaders attended the awards ceremony at Brooklyn Steel. The New... Continue reading at AdWeek
[ AdWeek | 2019-03-15 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to... Continue reading at Advertising Age
[ Advertising Age | 2018-12-06 00:00:00 UTC ]
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The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they're loyal enough to pay for the material they post. Many publishing companies--including most recently, Bloomberg, Vanity Fair, Business Insider (and... Continue reading at AdWeek
[ AdWeek | 2018-06-27 00:00:00 UTC ]
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Men’s Health announced this week that Jamie Prokell will take on the role of creative director for the magazine, becoming Richard Dorment’s second hire since taking over as editor-in-chief. Starting July 2, Prokell will report directly to Dorment and will be in charge of guiding the brand’s... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-13 00:00:00 UTC ]
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Only 51% of pre-school children are read to on a daily basis, a “steep decline” from 69% five years ago, Egmont Publishing has revealed. Continue reading at The Bookseller
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
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The Daily Beast and Wall Street Journal veteran will become the magazine's 18th editor-in-chief. The post Time Taps Ed Felsenthal, Digital Editor, to Succeed Nancy Gibbs as EIC appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
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At a luncheon in Manhattan yesterday, 'New York Times Book Review' editor Pamela Paul, who oversees all books coverage at the 'New York Times,' laid out the newspaper's vision for the future of its newly-unified books desk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-02 00:00:00 UTC ]
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Publishers trying to wrest their readers back from search and social media might take a long look at The Daily Beast, the IAC-owned news publisher that lures 40 percent of its readers to its homepage every month. The post How The Daily Beast gets 40 percent of readers to visit its homepage... Continue reading at Digiday
[ Digiday | 2016-09-12 00:00:00 UTC ]
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The i’s arts editor Alice Jones has outlined the newspaper’s plans for book reviews under the newspaper’s new ownership. Continue reading at The Bookseller
[ The Bookseller | 2016-05-17 00:00:00 UTC ]
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Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according... Continue reading at AdWeek
[ AdWeek | 2015-12-10 00:00:00 UTC ]
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Publishers looking to give readers more control and information about their articles have discovered the article progress bar. The feature, which lets readers know how much of an article they've read, is a preferred tactic for the likes of Bloomberg and The Daily Beast but divisive among... Continue reading at Digiday
[ Digiday | 2015-08-10 00:00:00 UTC ]
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Authors are not used enough in marketing and publicity by publishers, writer Liz Fenwick has claimed. Speaking at The Bookseller's Marketing and Publicity conference Fenwick, who is published by Orion, said that she thought in general publishers did not speak enough to authors, or on a regular... Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Charlie Hebdo is printing 7 million copies of its "survivor's issue," published one week after terrorists attacked the magazine's Paris office Jan. 7, killing 12 people. To print the additional copies, Charlie Hebdo, which usually puts out 60,000 copies per issue, received financial help from... Continue reading at Advertising Age
[ Advertising Age | 2015-01-21 00:00:00 UTC ]
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At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the... Continue reading at AdWeek
[ AdWeek | 2014-10-14 00:00:00 UTC ]
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In the days since Ted Gioia published his essay in the Daily Beast, alleging that music criticism has devolved into lifestyle reporting, with little or no attention paid to how the music itself works, I've been challenged by friends on Facebook to write a “not boring” piece that explains a... Continue reading at Slate
[ Slate | 2014-03-25 00:00:00 UTC ]
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The BBC has unveiled its “strongest commitment to arts in a generation”, set to... Continue reading at The Bookseller
[ The Bookseller | 2014-03-25 00:00:00 UTC ]
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