Authors are not used enough in marketing and publicity by publishers, writer Liz Fenwick has claimed. Speaking at The Bookseller's Marketing and Publicity conference Fenwick, who is published by Orion, said that she thought in general publishers did not speak enough to authors, or on a regular enough basis. "Most authors are interacting with our readers on a daily basis," she said, meaning that authors know their readers best. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
Interviews Victoria Chang’s new collection, Dear Memory, expands the field of the memoir for readers to explore a full-color archive of family photos and historical documents collaged between lines of poetry and letters. It prompts us to ask, with her,... Continue reading at World Literature Today
[ World Literature Today | 2022-01-05 19:50:39 UTC ]
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Active Interest Media has sold off its healthy living, fitness and outdoor divisions, collectively representing several of its largest publications, to Pocket Outdoor Media, a Colorado-based publisher of a handful of enthusiast magazines, the two companies announced Tuesday. Included in the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-30 21:15:44 UTC ]
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Lemn Sissay, Ian Rankin and Tahmima Anam are to lead Bradford Literature Festival, as this year's digital edition releases new events on a daily basis to re-create the festival environment. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 17:10:34 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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In her research for "The Library Book," Susan Orlean was surprised to learn how many people call the Los Angeles Library on a daily basis with outlandish questions. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-26 21:09:36 UTC ]
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In her research for “The Library Book,” Susan Orlean was surprised to learn how many people call the Los Angeles Library on a daily basis with outlandish questions. Some people want help cheating on crossword puzzles. Others have more personal queries. “There is a guy who calls the library... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-26 20:35:00 UTC ]
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As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the platforms they can control in order to create a deeply engaged audience from its base of loyal readers, according to CRO Mia Libby. “We have been... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 00:00:00 UTC ]
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Only 51% of pre-school children are read to on a daily basis, a “steep decline” from 69% five years ago, Egmont Publishing has revealed. Continue reading at The Bookseller
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
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Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according... Continue reading at AdWeek
[ AdWeek | 2015-12-10 00:00:00 UTC ]
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Authors are not used enough in marketing and publicity by publishers, writer Liz Fenwick has claimed. Speaking at The Bookseller's Marketing and Publicity conference Fenwick, who is published by Orion, said that she thought in general publishers did not speak enough to authors, or on a regular... Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Charlie Hebdo is printing 7 million copies of its "survivor's issue," published one week after terrorists attacked the magazine's Paris office Jan. 7, killing 12 people. To print the additional copies, Charlie Hebdo, which usually puts out 60,000 copies per issue, received financial help from... Continue reading at Advertising Age
[ Advertising Age | 2015-01-21 00:00:00 UTC ]
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At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the... Continue reading at AdWeek
[ AdWeek | 2014-10-14 00:00:00 UTC ]
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A new book called I Wonder What It's Like To Be Dyslexic illustrates a common learning disability through clever graphic design.Since he was a child, British graphic designer Sam Barclay has struggled with dyslexia––along with 10% to 15% of the population. To help combat the widespread... Continue reading at Fast Company
[ Fast Company | 2013-11-13 00:00:00 UTC ]
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It's hard not to make a series of reductive comparisons between the Nook Tablet and the Kindle Fire. After all, it's the conflict between Barnes & Noble and Amazon that frames these two 7-inch tablet / e-reader hybrids. This one is $50 more expensive, but is technically more impressive: you... Continue reading at Engadget
[ Engadget | 2012-03-19 00:00:00 UTC ]
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By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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While magazine Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers' digital strategies. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-19 00:00:00 UTC ]
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